Shiny New Object - a Marketing Podcast

"You're much more capable than you think you are" this quote comes from Craig Hepburn on this week's Shiny New Object Podcast. Craig has had a staggering career spanning publishing, Godfather fandom, website design and notably huge global marketing roles at Nokia, Microsoft and recently TATA Communications. Craig's 'Shiny New Object' is Personal Data and he talks about how we should own our own. H...

"Good people know good people" this quote is from Nicole Yershon / Founder NY Collective & LabForHire&Co on this week's Shiny New Object Podcast. Nicole is without doubt the most experienced innovation person in this town or any other. Her monster stint at Ogilvy defined what the 'Innovation' role was at an agency and what it could achieve. Since moving on from ad land she's set up four businesses...

"If you reward the wrong behaviour, you get the wrong behaviour" this quote is from Mary Keane-Dawson CEO and Founder of Truth. Mary is this week's guest on the Shiny New Object Podcast. Mary's 31 year career in publishing, agency and entrepreneurship has left her thinking "I'm still 18, I'm learning all the time". Part of the reason for this is the fact she found her 11 year old son mining bitcoi...

"My goal is to inspire other people to do what inspires them" - this week's Shiny New Object Podcast is an interview with the annoyingly talented Jeremy Waite - Chief Strategy Officer for IBM. We talk about a brand new industry of "AI Trainers" that use human beings to mine data to train AIs on. If AI is an engine - then data is its fuel. If businesses are going to use AI effectively they will nee...

"I only work on projects I believe in" - this quote is from Justin Cooke the Vice Chair of UNICEF on this week's Shiny New Object podcast. Justin gives a candid view of behind the scenes at the charity and how he's transforming the business through digital. You will learn a lot about how being creative with corporate partnerships can achieve a lot by doing a little - whilst we get sidetracked into...

Meet Penny Parnell who has had "more (career) changes than Lady Gaga's costume rail" and is the 'Leader of all things Creative' at Not on the Highstreet. It was a thrill to interview Penny for the Shiny New Object podcast who opened my eyes to a new way of being a creative person.

The Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton

One of my favourite new people of 2018 is Rachel Falconer. She's the Head of Goldsmith's Digital Studios and I had the pleasure of recording a podcast with her. We discussed the impact that Blockchain will have on marketing and you can check it out here... hashtag#marketing hashtag#podcasting

You'd be forgiven for thinking it's 'Simon Kemp Week' cos I haven't shut up about him for the last few days. It's a little embarrassing. But it ain't stopping now. My interview with him for the 'Shiny New Object' podcast is now live. We talk about artificial empathy and imagination, how the world uses social and digital.

Augmented Reality / Amy Kean / Head of Strategic Innovation / Starcom by Tom Ollerton

https://www.linkedin.com/in/alex-jenkins-0183a617/ https://www.contagious.com/ The Regional Accounts Director of Firetop Mountain https://www.amazon.com/Regional-Accounts-Director-Firetop-Mountain/dp/0593062078 Influence: The Psychology of Persuasion Roberto Baldin https://www.amazon.co.uk/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC/ref=sr_1_2?ie=UTF8&qid=1521569960&sr=...