Shiny New Object - a Marketing Podcast

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative

'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton Founder, Automated Creative  

" I create personalities for the computers that people talk to "  This quote comes from Wally Brill, Google's Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google.    Wally points out that being able...

"I make people want burgers" - this quote comes from Fátima Diez International Brand and Comms Manager at Five Guys this week on the Shiny New Object podcast. Fátima tells us that Five Guys' marketing relies on listening to their audience and serving their needs in store and in social. Besides a PR retainer for their agency to act as a press office they don't spend money on marketing, paid media o...

Jim describes himself as a "professional explainer" and there's evidence to believe this might be true. He sold personal computers in the 70's, business computers in the 80's, championed the internet in the 90's and set up the Digital Analytics Association in the 00s. And he's managed to crank out 12 books in that time. His most recent is 'Artificial Intelligence in Marketing.' He "wants to be rem...

"It's ok to fail and not be so hard on yourselves." This quote comes from Rupa Ganatra Popat the Founder of FUTR Group and Mad World Summit . Rupa has made it her mission to unite innovative startups' technology and thinking to the brands that need them. The FUTR events pull in around 30K visitors a year as well as growing into a knowledge and inspiration sharing platform. Rupa has created a globa...

Recently The Drum released their Future 50 which is a list of 50 rising stars under 30 in the industry. So I invited some of the brightest onto the Shiny New Object podcast to ask them what their view of the future of marketing was. The first of these interviews is with Helen Saul who is Brand Manager Europe for Lastminute.com Helen's Shiny New Object is Instagram's Checkout feature which allows c...

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"Convincing a brand that they are not going to be the centre of attention is a hard thing" this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject podcast. Spike is passionate that brands "walk a mile in their customer's shoes" and has some insightful stories to tell that span a varied and impressive career. He's passionate about how brands should...

"The internet is a representation of humanity and advertising funds the internet...so what are we (brands) then funding?" This quote comes from my conversation with Jerry Daykin EMEA Media Director for GSK and Jake Dubbins MD/Co-Founder of Media Bounty and Co-Chair of the Conscious Advertising Network. The podcast discusses the arrival of 'Conscious Advertising.' In short, it matters where brands...

"Women having kids is a problem in the industry" - this quote comes from Maria Cadbury founder of We Are Spring this week on the Shiny New Object podcast. By her own admission, her "biggest work f*ck up" has been to have three children. Her employers have not been "as reasonable as they needed to be." Each time she had a child she's had to "fight to get the train back on the rails." Maria's story...

Jon Mew CEO IAB UK 'We jump five steps ahead when it comes to tech - instead of using the basics' this quote comes from Jon Mew CEO at IAB UK this week on the Shiny New Object Podcast. Jon is a progressive and brave leader who isn't afraid to experiment with new ways of leading his organisation. He makes the interesting point that businesses talk about collaboration, freedom and choice yet we tell...

"We're on a path to tech slavery" this quote comes from my conversation with Toby Daniels Co-founder & CEO at Crowdcentric Founder & Executive Director at Social Media Week.   https://automatedcreative.net/podcasts/

Recorded Live at 'Is Creativity Dead?' at the IPA for Directory Magazine. This episode is sponsored by Khoros.com Khoros was very recently born after the coming together of Spredfast and Lithium. Khoros is a  technology software company that has over 15 years of leadership in marketing, care, and communities. And Khoros now offers one platform that unites marketing and care and helps brands create...

Ben Scott-Robinson is an advertising refugee. He has held big creative director jobs at big agencies, been brand side and is now aiming to revolutionise food production. Obvs. We talk about how autonomous robot tech is at maturity but the way we interact with the robots is in its infancy. Barking at Alexa to put on an egg timer isn't a poor start to human-robot symbiosis. If you'd like to meet the...

In this conversation we discuss the role of prayer in the creative process and how advertising should look to solve problems not just create beautiful campaigns. Uma is frank about how she left advertising disenchanted and how writing about technology has been her salvation. Then it gets weird as we talk about how the answer to world hunger is a 3D printed 2 calorie burger that you print in your k...

Graham Brown knows about podcasting. He's thought about it more than most and this conversation helps make sense of podcasting's role in marketing but also in contemporary culture. 

"NBCUniversal are a household name no one has ever heard of" this quote comes from Paul Rushforth their director of Advanced Technology - this week on the #ShinyNewObject podcast. Paul talks with passion about useless tech he can't say 'no' to and how he's happy to fail because it's the best way to learn. His mission is to help people understand complex technology so that they can apply it in thei...

Imagine if someone could tell you in detail about how consumers use digital in any market all over the world - well Simon Kemp is your man. Each year he produces the Global Digital Overview which brings together 10s of 1000s of datapoints into 5000 slides. This podcast is a top level overview of the most exciting insights from a truly unique piece of work. https://datareportal.com/reports/digital-...

In this interview we talk about how brands need to not get seduced by all the shiny new objects and focus on making their existing channels and consumer touchpoints work more effectively together. Wendy talks about how educating people is one of the most important ways of making technology work - and that includes the CEO. There's advice for managing up, thinking big and acting small. Here's a lin...

"We romanticise burnout - we live in a culture of busy" this quote comes from Vilkki Willimott Global Head of Content + Publishing at Hill+Knowlton Strategies this week on the #shinynewobject podcast. In this interview we talk about Vikki's view on how brands can get value from micro/nano influencers who may not have huge reach but have the passion to create great content. We touch on how getting...

Meet Will, Diageo's new Digital Innovation Manager who talks about how a Nintendo Switch, networking and going for a walk as being the making of him. Will is the definition of a successful adland innovator. He cut his teeth at Ogilvy with (previous guest) Nicole Yershon and was until recently the innovation lead at VCCP. But more importantly he is also a Director @InnovationSocial and has a gift f...