Shiny New Clients!

There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product? In this episode you'll hear... - The transparent sales date around my recent digital product launch - Lies about online business and how to be realistic about your data...

You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof. In this episode... What is marketing psychology and why it's simpler than it sounds What is social p...

After a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you? I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in the making and in this episode I&a...

This concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek. The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every single day as an entrepreneur. In this episo...

Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less -simple answer including a soap box rant about other social media strategies being spewed out there that do business owners a major disse...

I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and show up online open and authentically. Watch the...

Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process. BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of the process. So...

Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities. In this episode you'll he...

If you've got a business with an email list you've GOTTA stream this episode if you wanna grow it. One of the most tried and true email list growth methods is to trade info for emails. EG. Promote a freebie, lead-magnet, opt-in, quiz - give some sort of free value-packed resource to your leads in exchange for their name and email. It's a win-win! They get valuable info - you nurture...

Viral comedic sensation Steph Tolev has had a tremendous year of accolades. From opening for superstar Bill Burr, to multiple viral videos and performances across North America. Steph is among the most authentic creators out there and in this episode she's spilling on mindset shifts she's made to keep going strong - even amid taking heat from some of the worst trolls on the internet.  Sh...

This week CTV posted an article questioning whether corporate social media content was chasing edgy trends and getting a tadddd inappropriate. In this episode we talk about where the crude-content trend started, why it "works" so well, and why you, as a small business owner, have a major social media marketing advantage that corporations lack. We'll also share David Sommer's 3...

7 Habits of Highly Effective People by Stephen Covey is practically required reading for entrepreneurs and folks in business alike. In today's episode we highjack Covey's renowned book and present you with the spinoff... 7 Habits of Highly Effective "Marketers" Whether you're a business owner, an entrepreneur, or professional marketer this episode is for you, and its chock...

In this episode, you'll hear about the 3 most impactful changes entrepreneurs should make your business before you hit $10k per month. I'll shares personal experiences and practical advice to streamline communication, standardize offerings, and optimize marketing visibility for your business (especially using social media)! 🎉 Get clients from Instagram inside Magic Marketing Machine! ww...

Did you know actors make fantastic business owners? Why? Because they have inherent traits that entrepreneurs need to succeed. In this episode I'll share what those traits are, so you can hone and harness them in your own business growth journey. I'll also share one of the WORST audition stories from my life as an actor, and a bit about why I now feel so much more empowered as a business...

OOF the age old question: How do you raise your rates for a client-based business? It's stressful, it makes imposter syndrome come a' calling and sometimes it feels weirdly illegal? (...just me?) In this episode, I'll be playing the role of your business/marketing coach and self employment bestie helping  you sort through the mental ish surrounding raising your rates. We'll als...

Don't make this hiring mistake when bringing people into your business... In this episode you'll hear simple stories that lead to big lessons in how to hire contractors and employees in your small business. If you don't wanna be a solopreneur forever, then you've gotta hire at some point. Whether that's months or years down the road from hiring your first employees, this e...

This is the marketing mindset pep talk you probably didn't know you needed... But it can help you do everything from writing better social media posts, to having more confidence on sales calls, to landing more leads directly from your social media content. In this episode we talk about the big mistakes service based business owners are making in how they approach social media, and their marke...

Pushy sales tactics are OUT and selling a way that feels GOOD is in. Believe it or not, you can actually sell in a way that makes your audience scream "Take my money!" and in this episode you'll hear exactly how to do it. Forceful/pushy/masculine sales tactics are not my style and if thats your jam this podcast probably isn't for you. If you wanna figure out how to market your...

You started out as a business owner so you could do that thing you love to do... And ended up being a a marketer, salesperson, manager and... Mediator. Having difficult conversations with your team and with your clients is a necessary part of business growth. It takes skills, perspective and patience. In today's episode, Lawyer, Facilitator and Emotional Intelligence Educator Lana Saleh joins...

No more gatekeeping. In this episode you'll hear why email marketing has some of the highest conversion rates, the email software I use and some key terminology to know, how often to email your list when you're just starting out, plus 7+ tactics for how to grow your email list... Including.... The BEST way (imo) and how I've grow my email list by thousands without spending a dime. E...

It's so hard to look at your own business objectively... so let's look at someone else's instead. In this episode we talk about top of funnel marketing, scaling your business, playing off of the market to sell people what they want,  and growing your big beautiful multiple six figure business. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.co...

Build your business faster when you change how you think... I would be SHOCKED if this episode doesn't give you at least one lightbulb moment that helps you grow your business faster. With a special 90 second guest spot from Mindset Coach Alicia Wood this bite-sized episode about business mindset, marketing and growth might just transform the way you  brainstorm. Follow Mindset Coach Alicia W...

This intro to Google Ads will clarify so much for the beginner, and the advanced business owner, alike! Whether you're testing the waters to see if Google Ads are your next advertising venture, or just getting a feel for all your digital marketing options.... This quick, informative episode is the perfect gateway. Jyll Sasken Gales is an ex-Google employee, holds a Harvard MBA and is exceptio...

There are a lot of buzzwords involved in marketing your service-based business, and some of them are less than helpful . So in today's episode, we OVER-simplify everything you need to know to get clients with your marketing. Will having a "niche", perfecting your "messaging" and creating a "brand" help you sell more? Yes. BUT only if you're not absolutely ov...

This episode will make you a better copywriter. Full stop. And business owners who write good copy, get more clients. Laura Belgray (co-creator of the Copy Cure with Marie Forleo) guests on today's episode and not only is she the most fun to listen to, she's also super generous with the writing tips she shares here. I counted at least 11 super actionable copywriting tips in this episode,...