John Bunn

Shifting Focus with John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...

Author

John Bunn

Category

Education

Latest episode

Jul 6, 2026

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Episodes

346. The LEGAL side of your business with Paige Hulse Law // How To Film Weddings 03.06.2024

Schedule a 1-on-1 mentorship call with John or Nick: https://howtofilmweddings.com/mentorship Whether you like it or not, your contract is SO important to your brand. In this week's episode we bring on our attorney Paige Hulse to talk through some very important things you should be thinking about when it comes to your contract, and your business. We wish it wouldn't happen, but if you find yourse...

345. Weddings Trends That Are On Their Way Out // How To Film Weddings 27.05.2024

If you've been in the wedding game for any time at all you'll recognize certain trends get popular in this industry and hang around. We decided to go to our Instagram account and ask our audience what are some wedding day trends that you think (or maybe hope) are on the way out. In this episode we'll read what you think is on the way at and react. Let us know what you think, do you agree or disagr...

344. How Do You Handle Delivery Times of Your Wedding Films? // You Asked 23.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Esteban Pallajo of Ahavah Media, "How Do You Handle Delivery Times of Your Wedding Films?" Submit a question: https://howtofilmweddings.com/survey

343. From Instagram to Inbox // How To Film Weddings 20.05.2024

Download 10 prompts to grow your instagram account here:  https://howtofilmweddings.com/instagram Most of us aimlessly use Instagram, without a plan to help our ideal couples easily reach out to us. This is an incredible tool, that if used correctly, can fill your calendar with ideal couples. The main problem is, most of us wedding filmmakers don't have a strategy to go from instagram to our inbox...

342. What Are Some Instagram Strategies for Getting New Clients? // You Asked 16.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Elijah from Two Eleven Weddings, "What Are Some Instagram Strategies for Getting New Clients?" Submit a question: https://howtofilmweddings.com/survey

341. Instagram is the Best for Getting People to Notice You // How To Film Weddings 13.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Most of us aimlessly use Instagram, without a plan to help our ideal couples and network become AWARE of who we are. This is an incredible tool, that if used correctly, can fill your calendar with ideal couples. The main problem is, most of us wedding filmmakers don't have a strategy. We don't know how...

340. How Do I Come Up with Content Ideas for Instagram? // You Asked 09.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Benjamin Maughhan, "How Do I Come Up with Content Ideas for Instagram?" Submit a question: https://howtofilmweddings.com/survey  

339. Instagram is the Best for Networking - Instagram is the Best Part 2 // How To Film Weddings 06.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Are you making big mistakes when it comes to networking using Instagram? Did you know the number one feature used on IG is the DM?  Do you know how to not overdo it with potential clients, planners, photographers, and other vendors? In this week's episode, John and Nick walk through how to Network Usin...

338. What is the etiquette for 'tagging' vs. 'inviting collaborators' on Instagram? // You Asked 02.05.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram Today's You Asked question was submitted by Brian Johnson, "What is the etiquette for 'tagging' vs. 'inviting collaborators' on instagram?" Submit a question: https://howtofilmweddings.com/survey

337. How Important is Instagram in 2024 // How To Film Weddings 29.04.2024

Download 10 prompts to grow your instagram account here: https://howtofilmweddings.com/instagram How important is Instagram in 2024? Spoilers... we think it's pretty important. Love it or hate it the social media application is an essential tool for wedding professionals in 2024. In this episode John and Nick share their thoughts on how to use Instagram and where they see people getting it wrong.

336. Le Rêve Films' Secret to Sales // How To Film Weddings 22.04.2024

Check out our signature course, The How To Film Weddings Course: https://howtofilmweddings.com/thecourse In today's episode we bring on Lindsey Conklin from Le Rêve Films to talk about his Secret to Sales. Through the years, Lindsey and cherish have built not only one of the top wedding video brands on the planet, but they've cultivated relationships with some of the top vendors in the world. You...

335. John's $30K Booking Breakdown - Secret to Sales Part 4 // How To Film Weddings 15.04.2024

Check out our FREE 2 Day Workshop & Grab some freebies here:  https://howtofilmweddings.com/sales ANNOUNCEMENT – The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars! Are you tired of wanting weddings that are more elevated than wht you are currently a part of? Can you not seem to get 'over the hump' and break into a differnt market? That seems to be wher...

How Much Time Should We Spend on Social Media Marketing and What Would it Involve? // You Asked 11.04.2024

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales  Today's You Asked question, "How much time a day should we spend on social media marketing and what would it involve?" was submitted by Greg Culhane of Culhane Films. Submit a question: https://howtofilmweddings.com/survey  

333. Level Up Your Consultations & Discovery Calls - Secret to Sales Part 3 // How To Film Weddings 08.04.2024

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars! Are you tired of screwing up your consultation and discovery calls? Do you cringe every time you have to get on a call and sell your services? My friend, you are not alone. You got into this...

What are the Best Ways to Promote My Wedding Videos? // You Asked 04.04.2024

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales Today's You Asked question, "What are the best ways to promote my wedding videos?" was submitted by Kristo Veertee from rollingroad oü submit a question: https://howtofilmweddings.com/survey  

How To ATTRACT Our Ideal Buyers - Secret To Sales Part 2 // How To Film Weddings 01.04.2024

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales  ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars! Now that we know who it is we want to work with, we can start focusing completely on building a brand that attracts them to you. In today's episode, John and Nick break down how you can go a...

What Are Three Key Ways to Maintain a Healthy Work/Life Balance? // You Asked 28.03.2024

Register for our Secret to Sales Workshop: https://howtofilmweddings.com/sales Today's You Asked question, "What are three key ways to maintain a healthy work/life balance?" was submitted by Nelson Santana of Santana Wedding Films. Submit a question: https://howtofilmweddings.com/survey  

Finding Your Ideal Couples - Secret To Sales Part 1 // How To Film Weddings 25.03.2024

Check out our FREE 2 Day Workshop & Grab some freebies here: https://howtofilmweddings.com/sales  ANNOUNCEMENT - The How To Film Weddings Course is opening up for enrollment on April 16th. Mark your calendars! Most of us spend A LOT of time working for couples we absolutely should NOT be working with. Why does this happen? Because we take whatever we can get. Do you know who it is you really want...

How Can I Increase My Price as a One Man Band? // You Asked 21.03.2024

Today's You Asked question, 'How can I increase my price as a one man band?" was submitted by Bryson Kelsch of BK Media Submit a question here: https://howtofilmweddings.com/survey

327. Your Website is More Important Than Your Wedding Films w/ Austin from Creative Cabana // How To Film Weddings 18.03.2024

We hate to say it, but Your Website is More Important Than Your Wedding Films. We aren't saying that your wedding films don't matter (because they obviously do), but whether you like it or not, most couples have made up their mind about you BEFORE they ever watch any of your work. In today's episode, we bring on Website and Branding Expert Austin Blanchard of The Creative Cabana to walk through ho...

326. How Can I Say No To a Job When I Need the Money? // You Asked 14.03.2024

Today's You Asked questions, "How can i say no to a job when I need the money?" was submitted by Jose Cardenas of Milestones of Love. Submit a question: https://howtofilmweddings.com/survey  

325. How To Level Up Your Website As You Grow // How To Film Weddings 11.03.2024

Should you just have an Instagram page? Should you buy a template? When should you upgrade to a full on branding update? We have you covered. In this week's episode, Nick and John are diving into your website, and whether or not you are doing it right, based on the position you are in with your brand. You do not want to miss this one! In this week's episode we will literally walk through each kind...

324. What Do I Do When People React Poorly To My Prices? // You Asked 07.03.2024

Today's You Asked question, "What do I do when people react poorly to my prices?" was submitted by Bryson Kelsch of Bk Media. Submit your question here: https://howtofilmweddings.com/survey  

323. The 10 Most Common Mistakes We See on Wedding Videographer's Websites // How To Film Weddings 04.03.2024

Are you missing it somewhere on your website? After reviewing literally hundreds of our student's websites, we have learned a thing or two about what most wedding filmmakers are doing WRONG on their website. So in this episode of our series all about "Websites" Nick and John are digging into the 10 most common mistakes we see on wedding videographer's websites. Do you make any of these mistakes? L...

322. How Much Do you Feel That A Professional Rebrand Boosted Your Perception? // You Asked 29.02.2024

Today's 'You Asked' question is, "How much do you feel that a professional rebrand boosted your inquires, prices, and perception?" submitted by Joshua Jones from Yonder Film Co. Today's question was answered by Austin from https://creativecabana.co/

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