John Bunn
Shifting Focus with John Bunn
Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place. With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversatio...
Author
John Bunn
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
221. Why are you even doing this? with Eric Floberg || How To Film Weddings 30.05.2022 59:45
In today's episode, John sits down with Eric Floberg to talk about some real issues in life. Why are we even filming weddings? Who are we working so hard for anyway? This is a different vibe than some of our other podcasts, with two guys going deep on real-life issues. We hope you enjoy this raw, and real conversation with Eric Floberg. Check out Eric on YouTube: https://www.youtube.com/c/EricFlob...
220. Finding Your Target Audience with Hunter Floyd || How To Film Weddings 23.05.2022 51:16
One of the most difficult parts of running a successful wedding video business is figuring out your style and what type of clients that style will attract. This week on the How To Film Weddings podcast Nick flies solo and interviews Hunter Floyd of Hunter Floyd Films as he shares his journey and how he figured out exactly what his style feels like as a filmmaker and how he's figured out what type...
219. How To Be Consistent on Instagram with Emma K Films || How To Film Weddings 16.05.2022 50:16
We hear it so often in our mentor sessions and in our Facebook group, "How do I stay consistent on Instagram." We get it, and it can be tough. That is why we brought on Emma Burke, from Emma K Films to be on the podcast this week. Not only has she become super knowledgeable on all things Instagram, she has fully booked her schedule, and the majority of it is due to her consistency on Instagram. Yo...
218. Telling Better Stories with Hello Tomorrow Films || How To Film Weddings 09.05.2022 41:13
Do you struggle finding story in your wedding films? Do you sometimes feel like you get in a rut and all of your films feel the same? Most wedding filmmakers are not thinking about the actual story when working with couples. In today's episode, John and Nick sit down with Erin and Maclean from Hello Tomorrow Films to discuss the science behind story, and how they have used it over the past 16 year...
217. Be The Most Known - with Storybox Cinema || How To Film Weddings 02.05.2022 42:48
Booking weddings doesn't just happen because you have great work. If you want to elevate your business to the next level, you not only need to be in the room with the right people, but you need to be known by them. That is where Chris Jesperson of Storybox Cinema comes in. This guy has gone from starting his business, to charging over $30,000 per wedding, and it isn't just because of his work (whi...
216. LIVE in Denver with John and Nick || How To Film Weddings 25.04.2022 52:59
We're shaking things up a bit on this episode of the How To Film Weddings Podcast. This week John and Nick record a live episode in Denver, CO at the 2022 Mastermind VIP retreat. John and Nick answer questions from the attendees that range from how to wow your couples leading up to the wedding, what you should do right after you film a wedding, and much more. Blake the editor/producer also joins...
215. The Cost of Not Knowing || How To Film Weddings 18.04.2022 46:37
Last day to join our course: [ http://completeweddingvideography.com/ ]( http://completeweddingvideography.com/ ) What is the cost of you not knowing what you don't know? Seriously think about that for a minute. What is your lack of knowledge costing you today? In today's episode, John and Nick talk about the cost of not knowing. They talk about their relationship with education, and how it impact...
214. How to Make More Money in your Wedding Video Business || How To Film Weddings 11.04.2022 40:20
The CWV is officially open! Click here to see the details, and grab the course before it is too late! http://completeweddingvideography.com/ Let's be honest, it is nice to make more money doing what you love. Sometimes the stigma around the whole topic of money can make people feel a bit squeamish. We get it. In today's episode, Nick and John break down the BRAND NEW GUIDE John made, called "The W...
213. 5 Mistakes We See On INSTAGRAM || How To Film Weddings 04.04.2022 39:49
Over the past 4 years, we have looked at hundreds of wedding filmmakers' Instagram Accounts. And we see some of the same common mistakes, over and over again. In today's episode, John and Nick break down the 5 Mistakes they see most on Instagram. Instagram is more important than ever, but it can get a bit confusing. We made this episode shorter, and to the point because we want you to take away bi...
212. Website Copy Matters Way More Than You Think, with Sam Jacobsen || How To Film Weddings 28.03.2022 52:07
John just recently booked weddings for $20k, $18k, and $17k, all since launching his new site, with professional copy written by Sam Jacobson and his team. Guess what, we would have never thought that copy and your website really could have that much of an impact on your business, but it does. We tell people the value of hiring a professional all the time when it comes to hiring a wedding videogra...
211. Level-Up Your Sound Design with Multiply Media || How To Film Weddings 21.03.2022 59:22
In this week's episode, John and Nick interview Multiply media. Sarah and Boomer are located in Denver, CO, and have been absolutely killing with their wedding film business. In the past few years, they have quickly risen to the top of the wedding videography space, and it is because of many things. Their incredible branding, films that are next level, and most importantly, their sound design. Bei...
210. 5 Things That Determine What To Charge For Your Wedding Films || How To Film Weddings 14.03.2022 53:06
Nick and I get asked one question more than any other in our mentor sessions and in our Facebook Group… "How Much Should I Be Charging For My Films." Most wedding filmmakers just randomly select a number, but we are here to tell you that there are key factors you should be looking at when determining your price. Hit up this week's episode to learn the 5 key factors into what you should be looking...
209. The Road To Luxury Weddings with Peyton Frank || How To Film Weddings 07.03.2022 51:56
In today's episode, John interviews Peyton Frank. Peyton is a powerhouse in the wedding film industry. Named One of The Best Wedding Filmmakers in the World by Harpers Bazaar, she has gone from starting her business 6 years ago to being one of the most highly sought-after wedding filmmakers on the planet. She's passionate about fine art and pushing her limits. We talk about her journey of how she...
208. Jose Villa and Joel Serrato - Building A Luxury Brand || How To Film Weddings 28.02.2022 1:04:38
You don't get to photograph weddings for Justin Bieber, and Paris Hilton by accident. You don't become one of the most exclusive wedding photographers on the planet without a plan. This week, John sits down with world-renowned wedding photographers Jose Villa and Joel Serrato to talk about how they spent the last 20 years building a brand like none other on the planet. We talk about the relationsh...
207. Blow up your business with TikTok and IG Reels with Alexandra Madison + Jon Bouffard || How To Film Weddings 21.02.2022 1:02:56
In today's episode, John sits down with husband-and-wife team Alexandra and Jon Bouffard to talk about how they nearly have 1 MILLION followers on social media. We break down how they built their social media following, and how it has completely transformed their business to add revenue that allows them to be more selective with their weddings and raise their prices a ton. Follow Alexandra and Jon...
206. One Tool Wedding Filmmakers Should Be Using || How To Film Weddings 14.02.2022 42:01
This week on the How to Film Weddings Podcast we're joined by Rachel Silver, the founder, and CEO of Love Stories TV. Their platform has over a million followers on social media and generates about half a BILLION views. Rachel shares the business model of Love Stories TV, how you can make money in this industry. She also talks about the wedding film awards, how you can participate, and much, much...
205. We Are Switching Things Up || How To Film Weddings 07.02.2022 0:01
This week on the How To Film Weddings podcast John and Nick go deep with the How To Film Weddings team to talk about everyone's role within the brand, some big plans going forward, and what it's like to work for John and Nick.
204. Making $350K Filming Weddings with The Axtells || How To Film Weddings 31.01.2022 51:28
This week on the How To Film Weddings Podcast we're joined by another incredible success story from the 2021 Mastermind Alumni....Stephanie and Charles of The Axtells join John and Nick to talk about how they've scaled and grown their wedding video/photo brand the powerhouse that it currently is, how to brand yourself like a luxury brand, and much, much, more!
203. THIS CHANGES EVERYTHING...Mastermind 2022 Announcement || How To Film Weddings 24.01.2022 41:09
THIS CHANGES EVERYTHING! In this episode of the How To Film Weddings podcast John and Nick drop some big news about the 2022 Mastermind. Our voices are gone, our hearts are full, and our minds are refreshed. We also talk about the EPIC Mastermind retreat that we just finished. To learn more about mastermind go to howtofilmweddings.com/mastermind
202. Growing Your Business In Every Season with Mckenzie Michael of Travel House Collective || How To Film Weddings 17.01.2022 47:55
This week John and Nick are joined by another amazing Mastermind Alumni, Mckenzie Michael of Travel House Collective joins the podcast to share her start in the industry, when her business started to consistently grow, how the community has helped her business and more!
201. Get Out Of Your Comfort Zone || Deep Nugget 005 14.01.2022 11:04
It's the start of a new year! 2 weeks in... how are you doing with your goals? Nothing is going to change for any of us in 2022 if we do the exact same things we did in 2021. Change only happens when we get out of our comfort zones.
200. Taking Risks & Growing Via Community with The Creative || How To Film Weddings 10.01.2022 1:00:32
This week John and Nick get to chat with Austin and Jessica Blanchard of The Creative to chat about how they've experienced growth in their business from taking risks and leaning on the community to help them grow exponentially over the last year.
199. The Power of 1000 Days with Shore & Summit || How To Film Weddings Podcast 03.01.2022 59:53
What would happen if you really focused on your business for 1,000 days? We answer that question and more this week on the How To Film Weddings podcast, John and Nick chat with Patrick and Alayna of Shore and Summit to talk about how their business has grown after spending 1,000 days of dedicated effort, learning from others, and more.
198. 2021 Year In Review || How To Film Weddings 27.12.2021 1:00:44
In our last episode of 2021, John and Nick look back on 2021 and review all the great things that have happened here at How To Film Weddings. We also talk about our business results for this year and our goals for 2022 for our wedding businesses and How To Film Weddings. See you next year!
197. What Do You Want? || Deep Nuggets 004 24.12.2021 11:22
It is Christmas time, and we constantly are getting asked "What do you want?" It got me thinking about what I really want. So many of us don't take the time to dream, or think through the things we really want in our lives. In this week's episode of Deep Nuggets, John is breaking down some thoughts around this topic. By having a clear direction for what you want, you can know if you are hitting yo...
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