She's The Business Podcast With Jessica Osborn

Content is king! Everyone knows how important it is to create consistent content for your business these days. We are in the information age, and it is the most valuable resource you can have for your business.   As soon as we lack clarity and confidence about our content, everything starts grinding to a halt at the procrastination station. No content = no connection with our audience! Stay t...

What’s holding you back from pricing your services with confidence? It’s usually the question of value. Right?  How much is my service really worth? What is the value of this to my ideal customer? If you have these thoughts going round and round in your head, then you need to tune in to today’s podcast episode. .....................................................................................

Does the thought of selling make you feel icky? Being pushy and salesy is off-putting to almost everyone, and you don’t want to be doing that! Well, it’s time you changed your mindset towards selling to overcoming that resistance barrier we all have towards selling.   So you can set into a place where you feel calm and confident, and you can sell easily without resistance. And that’s wha...

Many people equate authority with fame, but that’s not what it means. Simply put, Authority = Trust. Trust = Sales. And, it’s not just any sales. It’s high-quality clients at your best rates! So, what creates authority? Well, it’s NOT posting lots of how-to content showing the 3 steps! But this is what MOST people are doing. What does create authority is when you can change thinking through t...

Many of us struggle to find our voice as business owners, entrepreneurs, and mums! It can be a daunting task navigating the online world of social media lives, promo videos, podcasts, etc., especially if you are not comfortable speaking publicly. So, is the effort even worth it? Can your voice bring you bigger audiences? The answer is a big YES from today’s podcast guest, Katherine Beck. Katherine...

On today’s podcast, I’m celebrating a big milestone of being a global company now! As my business has grown and evolved over the last 4 years, I’ve welcomed more and more people from around the globe into my community, and it’s time I changed the pricing on my programs to one that everybody recognises and is comfortable with.  The change doesn’t really make it easier for me, but it does for m...

Websites can be a minefield! Whether you are new to business or have operated for years, many don’t know where to start, and others put it in the ‘too hard basket’. But you can avoid some common mistakes when outsourcing your website design by tuning in to today’s podcast.  Belinda Owen from Belinda Owen Web Solutions helps service-based businesses by taking the scary out of Wordpress website...

Less is more is certainly the approach you want to take when scaling your business – it's not about adding more! A smarter, simpler way to scale is often by streamlining first, getting rid of the things that are holding back your growth, and stopping you from getting to your next level.  So if you're working too much, making not enough, then you're READY to do some work on your strategy!&nbsp...

Are you struggling with overwhelm? Or maybe it's a lack of confidence in yourself - the old 'imposter syndrome' holding you back? Today on the podcast, psychologist Rachel Lounds, from The Poschology Collective, is here to tell you that imposter syndrome is not your friend! One of the most significant barriers in business – and life – is what Rachel calls 'comparisonitis'. If you are comparing you...

When people think about scaling a business, many believe it’s about adding lots of services, and the more you add, the more you can scale. But, I’m here to tell you that what you are doing is adding lots of heaviness to your business - lots of admin, work and you get stuck! Then, all of a sudden, you realise it’s not the business you wanted. The solution is a scalable business model. I help my cli...

Have you followed someone online and loved how they engage with their audience – the tones, words, expressions - and then tried to replicate it yourself awkwardly? This is not a recipe for success. It will be a flop every time! And the reason is someone else's style is not authentic to you! Elle from 23 Wise Words has lots of expert advice on how you can inject your brand personality into your cop...

Hands up if you have ever spent lots of time creating a business plan only for it to be relegated to the bottom of the drawer. Yes, I get it! When I was working in a corporate role as Head of Marketing and Communications, I would have to present a strategic plan to the board each year. I would spend all that time preparing – in minute detail - only to present it then file it away, never to see the...

Most businesses start by solving a problem. That is exactly what Anthea Tolan did when she created Great Ocean Road Living. After buying a holiday home in Torquay, finding trusted local businesses to work on the property became a challenge being new to the area and not knowing many people. In addition, there was no easy-to-use online directory to find local businesses, so she set out to create one...

There's nothing I love more than good automation! It means my business can keep ticking along while I'm asleep, wrangling the kids, or (better yet) on holidays! So, with the festive season fast approaching, I'll be revealing my top 5 time-saving automations that keep me sane on today's podcast. If you are starting at the beginning of your business journey or are a long way down the road, creating...

Do you feel like you are in an exhausting battle trying to get the right work-life balance? Of course, as working mums, we want to be the best we can be for our families and in our businesses, but how do we do that? The answer is training your time.  Lisa Twohig is an experienced coach, professional project team leader, and multi-passionate mum of 2 boys. She helps busy working mums who want...

Pricing is that elephant in the room that no one likes to talk about. I’ve seen many clients get stuck when it comes to pricing their services, so in today’s podcast episode, I’ll be myth-busting some common pricing pitfalls.  You’ll learn: Why people don’t buy because of the price, they buy for value Pricing is part of your marketing strategy based on your position in the market What you nee...

Are you operating your business trying to be something to everyone? I get it! When you are new in business and building a client base, it’s easy to say yes to any job that comes your way. But what if there’s a better way? On today’s podcast, I’m chatting to Alexandra Lopez owner of Alexandra Lopez Studios, who found a better way and has made incredible strides with her business in a short amount o...

Today we will be talking about differentiation and why it's essential to attracting clients to your service-based business. If you are in a service-based business - you're an online professional, you offer creative services like website design, social media, copywriting, and even professional services like accounting and law - you're in a crowded market because the internet means that we've got a...

Today I am joined by Tracey from TM Solicitor. Tracey is a business lawyer and will share her insights on dealing with the different types of copycats that we may encounter in our business life.  There's been a bit of discussion online about it lately. Still, it's something that I think we all, at one point in our business life where we have somebody who either is copying our stuff, plagiaris...

I will reveal one of the worst pieces of marketing advice that I see out there all of the time. And I still see it on so many business advice websites, especially government sites, or anything published a while ago.  It's advice you would give someone back in the 1980s. And it's this:  when you're starting a business or looking to expand, look for a hole in the market.  Now, why do...

Today on the podcast, I will be chatting to Counsellor Honni Hayton on the relevant topic of 'Signs You Could Be Heading For Burnout and How To Avoid It'. Honni has a counselling practice, Honni Hayton Counselling, located in the Scenic Rim in Queensland, and is passionate about women's mental health and preventing burnout. She's here with us today to discuss how to spot burnout before we get ther...

On the podcast today, I'm talking about something I see as one of the biggest problems that many entrepreneurs have. I have this conversation repeatedly with many people in my coaching groups and even in my Facebook group. The. Struggle. Is. REAL! They want to know how you get an ideal customer when you often have more than one in mind.  Now, because we're entrepreneurs, this is common becaus...

How do you know you’re ready for a rebrand? There are many good reasons to rebrand and there are plenty of times when it’s not necessary, and can be a big, costly distraction! In this episode I’ve got the fabulous brand consultant and coach Bec Hughes , who shares her seven reasons when it’s a good time to rebrand.  Rebranding is one of the great procrastinators for many business owners. Some...

Doing less to achieve more might sound like a bit of a contradiction, right? These days as soon as you jump online onto social media you’re bombarded by so many people telling you about all these different tactics and methods that you should be using right now to market your business.  And there’s so many of them! So, you end up overwhelmed with so much information out there. What should you...

How’s your email marketing strategy? So many either avoid it with fear of being spammy, or use it like a hammer-wielding highlander - in other words, bash their subscribers over the head with constant promotion!  Today I bring you email marketing specialist Tamsin Starke , who’s been working with me for over 3 years and consistently helps me create connections with my subscribers so that when...