Shelf Impactors™ Branding and Packaging Design

#S02E01 Shelf Impactors™ Taking Time Out Entering into Season 2 of Shelf Impactors, in this episode Lisa and I discuss the important subject of taking tIme out and the benefits of doing so to creative minds. We begin the podcast with a quick update with what we’ve both been up to these last few months since we last recorded a podcast. We discuss Lisa’s recent return to Sydney, Australia, and what...

#009 Shelf Impactors™ Mindfulness TOP 5 TIPS TO A MORE ‘MINDFUL APPROACH TO YOUR LIFESTYLE TO IMPROVE YOUR CREATIVE OUTPUT… 1. SLEEP 2. NUTIRITION 3. DAILY ROUTINES 4. RESEARCH/ READING 5. MENTORS With this episode, and based around our 5 top tips, Lisa and I discuss the very topical subject of Mindfulness. To give you bit of a background, the purpose of me setting up this podcast originally was t...

Shelf Impactors™ Episode Number 8 - The Free From Category in food packaging design It seems there are so many diets out there helping to sculpt the health food market landscape. With the massive growth in the Free-From category in the last 5 years or so, we have to wonder what is coming next to shake up the market in this area. Non packaged or reduced packaged foods are definitely becoming more p...

Shelf Impactors™ Episode Number 7 - Measuring the True Value of Design In this short episode it's just me talking solo on a subject that I'm in touch with on a daily basis in both my creative work and the running of my business - measuring the success of design and moreover measuring design effectiveness. I discuss the paradigm of how measuring the impact of design has many challenges - and the pr...

Shelf Impactors™ Episode Number 6 - Lisa Hastings Interview Part 2 Following on from Episode No. 2, Lisa and I catch up on her latest work adventure, having recently returned from undertaking a Creative Director role in Shanghai China. We discuss; the challenges one faces when moving to a country and not being able to speak the language; working and motivating a team whose native language isn't En...

Shelf Impactors™ Episode Number 5 - Andy Pendlebury Interview. In this episode I interview Andy Pendlebury, a commercial photographer with huge levels of experience in food photography, much of which is used on the packaging for food and drinks. We dive into a few subject areas including; the importance of good studio space when shooting food products; the importance of a good photography brief; '...

Shelf Impactors™ Episode Number 4 - Michael Duffy Interview. In this episode I interview Michael Duffy - Global Creative Director for Equator Design. Based in Chicago, Duffy has been instrumental in the fantastic growth that Equator Design has experienced over the last 10 years, becoming one of the world's top branding and packaging design agencies. We discuss how he transitioned from working in t...

Shelf Impactors™ Episode Number 3 - Deciding Between being a Permanent Designer or a Freelancer Designer. In this episode its just me talking. Building on from an article I wrote on LinkedIn recently I thought I'd translate it to a podcast. In short I discuss the pros and cons of both types of designers. I touch on the options available to Freelancers for how they set themselves up and give my TOP...

Shelf Impactors™ Episode Number 2 - Lisa Hastings Interview Part 1 In this episode I interview Lisa Hastings - an experienced and well travelled senior creative thinker who lives in Sydney Australia. We discuss Lisa's background in design and how her career has developed over the years. We also delve into the key design and cultural differences within the design industry between Australia and the...

Shelf Impactors™ Episode Number 1 - Introduction In the first episode I introduce the Shelf Impactors podcast explaining the purpose behind it, whilst also touching upon my background as a designer and the creative processes I use when working on branding and packaging. Mark Grey: Website - www.bluenectardesign.co.uk Pinterest - Pinterest/markgrey Behance - Behance.net/markgrey Instagram - @bluene...