Shelf Impactors™ Branding and Packaging Design

Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould? Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of med...

Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into th...

Shelf Impactors™ Podcast SEASON 4 - EPISODE 7Guest Episode - Matt Maletestnic from SGKPodcast Hosts:Lisa Hastings from SGK Overview In this episode, Lisa interviews Matthew Maletestinic, a global executive in transformation and continuous improvement. They discuss Matthew's journey, the importance of living in the present, and the value of diverse experiences in coaching. Matthew shares insigh...

Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation al...

Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand! Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age, a...

Shelf Impactors™ Podcast SEASON 4 - EPISODE 4 In or Out-House Photography - which one rules? Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview Join Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and brand...

Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green Washing Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar Design Overview In this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the c...

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2 Embracing AI Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview In this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement, whil...

Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1 Big vs Small Design Agency – Which is Better? Podcast Hosts: Lisa Hastings from SGK (large global agency) Mark Grey from Blue Nectar Design (smaller, bespoke agency) Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period. In this first episode back heading into season 4, Mark and Lisa dive i...

#S3E16 Shelf Impactors™ Guest Episode - Anneli Hansson with Lisa Hastings Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy. KEY AREAS OF DISCUSSION: 1. HOW DID ANNELI GET INTO BRAND STRATEGY 2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW...

#S3E15 Shelf Impactors™ 'Wanna be a Freelancer?' with Mark Grey and Lisa Hastings. SO YOU'RE THINKING ABOUT TURNING FREELANCE? Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER? - What does it the term mean to Mark and Lisa? 2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS - Mark and Lisa share their experiences of the world of F...

#S3E14 Shelf Impactors™ Guest Episode - Chris Do with Lisa Hastings Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around: KEY AREAS OF DISCUSSION: 1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE? 2. BEIN...

#S3E13 Shelf Impactors™ 'Chat GPT - Where are we going?' with Mark Grey and Lisa Hastings. CHAT GPT What is it? What have we tried? What is it good for? Will it remove the role of writers, researchers? Smart answer no - it is just a tool. 1. HAVE WE ADOPTED CHAT GPT YET? - Are we seeing a place for it in the creative tool box - How are we using it right now? 2. THE SOCIAL GENERATIONS OF THE WESTER...

#S3E12 Shelf Impactors™ 'Creative Culture Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. CULTURE TRENDS Shelf Impactors like to look forwards and see what is inspiring the design world. This time Mark and Lisa talk culture. 1. NEW REALITIES… - The rise of Meta - how credible will this space become? - Will we all be living in a Meta world soon - as tech immersion advances we see this...

#S3E11 Shelf Impactors™ 'Food and Drinks Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year: 1. SPACE FOOD - To infinity and beyond - What will be we packing in our outer galactic hampers? 2. CBD products - Will we see the CBD drinks g...

#S3E10 Shelf Impactors™ Guest Episode - John Dalziel with Lisa Hastings Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel We all want to BE BRAVE From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave. 1. BRAVERY Define... 2. ARE YOU BRAVE?...

#S3E09 Shelf Impactors™ 'November Challenge Update' with Mark Grey and Lisa Hastings. 1. NOVEMBER CHALLENGE UPDATE - Lisa and Mark discuss their challenges for November and how they're tracking: • Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)! • Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on o...

#S3E08 Shelf Impactors™ 'Design Awards - are they worth it?' with Mark Grey and Lisa Hastings. 1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS - Do they favour big names over boutique design houses? 2. WHY ARE DESGIN AWARDS IMPORTANT? - Do they add value to the designer/ agency 3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS - Unproductive approach to design brief - Compromised goals 4. NOVEMBER CHALLENGE -...

#S3E07 Shelf Impactors™ Guest Episode - Matt Essam with Lisa Hastings How to market yourself as a creative and win those dream clients! KEY AREAS OF DISCUSSION: SALES AND MARKETING (For Creative Agencies) 1. DEFINITIONS Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive. 2. A BIT DEEPER Freelance v Agency - what is holding great talent back from attracting...

#S3E06 Shelf Impactors™ 'Creative Networking - Do's and Don'ts' with Mark Grey and Lisa Hastings. 1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY? – What does networking mean to us – What are our experiences 2. BUILDING YOU CURRENT NETWORK – How to keep you network informed, interested and engaged – Our advice on network building 3. QUALITY OVER QUANTITY – When first starting to build a network - h...

#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted
 - Digital commerce continuously adapting
 - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV!
 - TV shows using shoppable content - linking viewers to retailers via onscreen prompts
 - Could se...

#S3E04 Shelf Impactors™ Guest Episode with Simon Dixon - DixonBaxi with Lisa Hastings How to Inspire Optimism and Change Mindsets KEY AREAS OF DISCUSSION: 1. DIXONBAXI STUDIO LIFE The studio and the work beyond it... 2. CREATIVE SAVES THE WORLD Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line....

#S3E03 Shelf Impactors™ 'Agency Adaption' with Mark Grey and Lisa Hastings. 1. AGENCIES ADAPTING TO CHANGE - Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams - What do you offer your teams - - Are talent pools being lost/ losing out due to industry inconsistencies? - What can agencies offer to entice teams back into the workplace 2. IS THERE A R...

#S3E02 Shelf Impactors™ 'Mindfulness 2.0' with Mark Grey and Lisa Hastings. Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS! 1. MINDFULNESS 2.0 - Have you attitudes changed? Has the...

#S3E01 Shelf Impactors™ Guest Episode with Alexis Vera - VP Creative & Strategy at SGK with Lisa Hastings - The Metaverse. The Metaverse supports a whole new virtual economy - for businesses as well as driving connection - between friends, families - getting better connected across global spaces. KEY AREAS OF DISCUSSION: 1. INTO THE METAVERSE - This is a term that has been gaining traction - let’s...