Shelf Impactors™ Branding and Packaging Design

#S3E00 Shelf Impactors™ 'SEASON 3 - Introduction' with Mark Grey and Lisa Hastings Welcome to Shelf Impactors™ Podcast Season 3 --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Mark Grey: Website - www.bluenectardesi...

#S2E25 Shelf Impactors™ Guest Episode with Alexis Vera - VP Creative & Strategy at SGK Another great Guest Episode - Lisa hosting solo and talking to the vivacious Alex Vera about current upcoming trends within the beverage/ drinks sector KEY AREAS OF DISCUSSION: 1. SOBRIETY - Rise in non drink drinking (how will this play out when we go back to socialising) 2. INNOVATION - How do we celebrate thi...

#S2E24 Shelf Impactors™ '2021 Round Up - Blurred Lines' with Mark Grey and Lisa Hastings Our brief round - up for 2021 KEY AREAS OF DISCUSSION: 1. LIFE CATCH UPS - WFH Blues? Missing the studio vibes! 2. STAND OUT DESIGN PROJECTS FOR 2021 3. DESIGN AGENCIES WORKING OUT HOW BEST TO COMMUNICATE INTERNALLY - How are design agencies communicating internally in the newish age of remote working who's do...

#S2E23 Shelf Impactors™ Guest Episode with Mr Goodvertising Thomas Kolster It’s another guest episode - Acclaimed Ted speaker and Change Activator Thomas Kolster joins us fresh from a Panel Debate on Purpose & Sustainability for Brands. Author of The Hero Trap (available at thomaskolster.com) joins Lisa to discuss the role of Purpose and Branding. KEY AREAS OF DISCUSSION: 1. BRAND PURPOSE - We’re...

#S2E22 Shelf Impactors™ 'Mark and Lisa's, 'Who What and Why'' with Mark Grey and Lisa Hastings This one's is ALL ABOUT US! KEY AREAS OF DISCUSSION: 1. WHO ARE WE 2. WHAT ARE WE ABOUT 2. WHY ARE WE DOING THIS WHO - Is Mark Grey/Lisa Hastings WHAT - Do we do - where did we start and what do we position ourselves as now WHY would anyone care - do we have some mighty big scary goals Squiggly careers W...

#S2E21 Shelf Impactors™ 'Digital & Sustainability' with Lisa Hastings and guest Richard Gearing DIGITAL SUSTAINABILITY --------------------------------- Lisa Hastings: Website - www.lisahastings.me Twitter - @shoebox20 Instagram - @shoebox20 LinkedIn - Lisa Hastings Richard Gearing Website - LinkedIn - Richard Gearing Mark Grey: Website - www.bluenectardesign.co.uk Twitter - @bluenectar LinkedIn -...

#S2E20 Shelf Impactors™ 'Heroes Mentors and Influencers' with Mark Grey and Lisa Hastings MENTORS & INFLUENCERS We live in a world where online education is abundant, we all have influences in our careers, do we have life coaches too? Should we. Let’s talk about who you go to for inspiration, who has shaped and influenced your career to date? The villains are in there to - who pushed you where you...

#S2E19 Shelf Impactors™ 'Interview with Chris Do - Founder of The Futur' with Mark Grey and Lisa Hastings In this fantastic episode we have another great guest on the pod - the great Chris Do. As well as being the owner of thousands of cool caps, Chris is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and also the founder of The Futur — an extremely successful online e...

#S2E18 Shelf Impactors™ 'What's in a Job Title' with Mark Grey and Lisa Hastings Do you own what you do? There are a LOT of random titles used now especially in our industry - are you an Educator, an Innovator, a Creative Director, a Strategist, a Digital Guru… does it matter in a world where FLEXIBILITY and SKILLING UP are crucial to survival? KEY AREAS OF DISCUSSION: 1. EXPERIENCE v TITLE The bi...

#S2E17 Shelf Impactors™ 'Passion and Purpose' with Mark Grey and Lisa Hastings 2020 saw the rise of side hustles - people forced to do alternatives to survive. Bold Pivots and Purpose In a year when many of our passions were banned, stalled or cancelled (think gym/events/getting together/travel) why passion is more important, and your purpose. KEY AREAS OF DISCUSSION: 1. PASSION - Creatives are pr...

#S2E16 Shelf Impactors™ 'WTF... 2020' with Mark Grey and Lisa Hastings RIP 2020 - Mark and Lisa recap the year of Shelf Impactors and focus on Brands & Innovation for the future. KEY AREAS OF DISCUSSION: 1. TRANSPARANCY - The year where consumers demanded the truth, honest brands and relevancy. 2. SUSTAINABILITY - A growth area that may have been placed to one side momentarily but something every...

#S2E15 Shelf Impactors™ 'Wellness Trends' (Wellness Trends for 2021 and beyond) with Mark Grey and Lisa Hastings Wellness trends for the Brand New World! Mark and Lisa break wellness down into a few categories - discuss how this crazy year has made us all rethink so many aspects of 'wellbeing' - from the rise in Sanitiser (and Bold Pivot catalysts) to the need to take time out - but in! 1. THE NOV...

#S2E14 Shelf Impactors™ 'Future of Food' (Food Trends for 2021 and beyond) with Mark Grey and Lisa Hastings This year has been a whirlwind, and it’s not over yet. In Jan we talked about consumer trends, we both have a vast career in food/beverage branding, we discussed free from an eon ago, so what are we seeing now - and how has the pandemic affected these trends? 1. What are the key MACRO trends...

#S2E13 Shelf Impactors™ 'Interview with Girish Jhunjhnuwala', founder and owner of Ovolo Hotels and Ovolo Group In this episode Lisa and I are extremely lucky to be joined by the founder and owner of Ovolo Hotels and the Ovolo Group, Girish Jhunjhnuwala. Girish, an extremely inspirational and successful entrepreneur, shares his experiences with us about the growth of the Ovolo brand which has prou...

#S2E12 Shelf Impactors™ 'Being Brave or Taking a Risk?' (Courage v Recklessness) with Mark Grey and Lisa Hastings Every single person on this planet has to make multiple decisions everyday. Sometimes these decisions require us to be brave while some involve a degree of risk. Those of us in the creative industries are tasked to make bold decisions everyday relating to helping our clients grow their...

#S2E11 Shelf Impactors™ 'Sustainability and Brands in the New World' with Mark Grey and Lisa Hastings For most brands surviving through the Covid 19 crisis, it has meant many of their own values have had to be assessed and their communication around 'sustainability' has had to either be muted or dropped completely. Mark and Lisa discuss what brands are doing on the subject and how the focus on eco...

#S2E10 Shelf Impactors™ 'Brand Thinking for the New Normal - Back to Basics' with Mark Grey and Lisa Hastings As a global economy we're creeping out of lockdown and looking to reopen and kickstart our economies. Mark and Lisa delve into the thinking behind brands and the ways in which brands should be approaching the 'new normal'. 1. Brands returning to market - Now is the opportunity to take the...

#S2E09 Shelf Impactors™ 'Post Lockdown - The New Age of Brand Optimism' with Mark Grey and Lisa Hastings Markets have dramatically shifted in the last few months especially since the recording of #SE05 Shelf Impactors™ podcast(Pandemic and Consumer Trends related). Upon reflection Mark and Lisa revisit the subject of 'the role of brand' in these unprecedented times: 1. Whats happening - UK v AUS D...

#S2E08 Shelf Impactors™ Interview with Luke Sherriff, owner of PROVERB Skincare. This extremely insightful podcast conversation is with the super positive, highly driven owner and co-founder of PROVERB - the Life-Fuelled Skincare brand. Luke Sherriff. Luke is an Oxford grad with a degree in Epidermiology, who went on to play professional Rugby for the likes of Harlequins, and Nottingham rugby club...

#S2E07 Shelf Impactors™ 'Feeling the Pressure to be More Productive' with Mark Grey and Lisa Hastings Mark and Lisa again follow on from their previous podcast (Episode 6 -Resilience and Creative Grit) to discuss their latest 'lockdown' experiences and moreover delve into the feeling many of us are enduring right now: 1. Feeling the pressure to be more productive - Mark and Lisa discuss each of th...

#S2E06 Shelf Impactors™ 'Resilience and Creative Grit' with Mark Grey and Lisa Hastings Mark and Lisa follow on from their previous podcast (Pandemic) and discuss in more detail how they are being affected by the 'lockdown'. Also delving into how creatives and the creative industry might be impacted: 1. Creative Grit & Resilience - Developing our ability be MORE brave - how can we do this? - Enter...

#S2E05 Shelf Impactors™ 'COVID-19 and it's effect on the creative industries' with Mark Grey and Lisa Hastings In this impromptu 5th episode Lisa and have a discussion on the immediate impact of the Corona Virus is having on us personally and professionally. We discuss the impact on our industry and how creatives might use the circumstances to their advantage: 1. New ideas 2. New ways of working 3...

#S2E04 Shelf Impactors™ Fintech with Mark Grey and Lisa Hastings In the 4th episode of this season Lisa and I pick up on another subject area becoming a real game changer within brand marketing arena - the mind bending world of Fintech (Financial Technology) and how’s its helping brands become more consumer centric. The world of Fintech is vast but we chose 3 trend areas to zone in on: 1. Data - n...

#S2E03 Shelf Impactors™ Whats Hot 2020 with Mark Grey and Lisa Hastings In the 3rd episode of this season Lisa Hastings and I catch up on chat about a few things we feel will be hot topics over the coming year for all things relating to brands and moreover the marketing of both luxury and FMCG products. Lisa still resides in Sydney and we chat about how Australia has been coping with the severity...

#S02E02 Shelf Impactors™ Interview with Matt Davies In this, the second episode of season 2, I talk with Matt Davies, an incredibly engaging and knowledgable design thinker. Not only is Matt a superb brand strategist, he is also a writer (author of the book Storyategy), he’s a design consultant, public speaker, motivator and all round great guy. I had heard of Matt and his former company Nottingha...