Shed Geek Podcast

Send us Fan Mail Ever wonder what happens when the microphones are off? This special late-night edition of the Shed Geek Podcast pulls back the curtain on the real conversations that fuel this industry-leading platform. Recording from a hotel room in Harrisburg, Pennsylvania, Shannon welcomes his wife Deanna to the podcast for the first time, alongside brand strategist Cord Koch, for a raw, unfilt...

Send us Fan Mail The steel building industry stands at a pivotal crossroads, and nobody captures this reality quite like Jared and Eric—The Steel Kings—in their 25th podcast episode. Drawing from their frontline experience, they deliver a candid assessment of where we are and where we're headed. Steel tariffs continue creating market uncertainty, yet paradoxically, standard building prices re...

Send us Fan Mail The building industry is transforming rapidly, and standing still means getting left behind. In this energetic episode, Jared and Eric break down their journey from wood shed dealers to metal building experts and now pole barn providers, revealing how strategic diversification has been their secret to sustained growth. "Don't only sell wood sheds," Eric emphasizes,...

Send us Fan Mail Take a seat in the Batcave as Shannon pulls back the curtain on five years of podcasting journey and the evolving shed industry landscape of 2025. This rare monologue episode offers an intimate look at where Shed Geek started, where it's heading, and the philosophy driving its growth. Shannon extends a heartfelt invitation to everyone in the shed world—dealers, manufacturers,...

Send us Fan Mail Gary Reichert, owner of Shield Wall Media, joins Jared Ledford on the Steel Kings podcast to reveal the powerful strategies behind his company's success in construction industry publishing and trade show management. What began as a job selling advertising has transformed into ownership of a media conglomerate that's reshaping how construction professionals connect and do...

Send us Fan Mail Coach David J. Greer joins us to share wisdom gleaned from his remarkable 40-year entrepreneurial journey and decade of business coaching. Our conversation dives deep into what truly drives business success beyond conventional growth metrics. David introduces us to the power of the one-page strategic plan, a methodology that transforms business planning by starting with your desir...

Send us Fan Mail What happens when two industry veterans sit down for an unscripted, heart-to-heart conversation about business sustainability, faith, and life? This month's Sambassador podcast delivers exactly that as Shannon and Sam reflect on five years of podcasting while sharing hard-earned wisdom about diversification in challenging economic times. Sam Byler pulls back the curtain on hi...

Send us Fan Mail The digital transformation wave has finally crashed into the shed industry's shores, and it's bringing video technology that could revolutionize how we connect with customers. In this eye-opening conversation with LiveSwitch founder James Hatfield, we journey from his humble beginnings as a painter with a ladder to becoming a tech innovator helping businesses harness the...

Send us Fan Mail Ever wondered why some building dealers thrive while others struggle to stay afloat? The answer might be simpler than you think. When Jared sits down with Shannon " The Shed Geek " for this captivating conversation, they cut through industry noise to reveal what's really happening in steel structure and shed sales. Shannon brings his years of experience building the...

Send us Fan Mail When Steve Coughran started his first business at 16 from his sister's garage, little did he know this would lead to a career transforming how construction companies understand their finances. Today, as a fractional CFO who provides what he calls "CFO services reimagined," Steve brings a refreshing clarity to the often mystifying world of business finance. The most...

Send us Fan Mail The headlines warned of economic disaster when steel tariffs were announced, but what's actually happening on the ground? The Steel Kings dig deep with Ohio State Representative Rodney Creech to separate market reality from media hype. Representative Creech brings a unique perspective as both a fourth-generation farmer and state legislator, offering candid insights about Amer...

Send us Fan Mail What happens when life brings you to your breaking point? For shed hauler Daniel, a catastrophic injury left him bedridden for six months, plunging him into depression that nearly destroyed his business. Just when recovery seemed possible, tragedy struck again with the death of a beloved employee in a car accident. Yet today, he runs a thriving operation with a surprising sense of...

Send us Fan Mail What does it take to build a successful shed transport business from scratch? For Daniel Yoder, founder of GDR Transport / Shed Movers , the answer lies not just in logistics and equipment, but in something far more fundamental—personal development. Daniel's journey begins far from the shed industry, with military service in the 82nd Airborne Division and deployment to Afghan...

Send us Fan Mail Freedom, discipline, and intentional growth—these seemingly contradictory concepts form the powerful foundation of sustainable success in business and life, as explored by Jared Ledford and Eric Olson in this reflective Steel Kings episode. Drawing inspiration from Independence Day, the hosts peel back the surface of entrepreneurship to examine what truly drives fulfilling work. &...

Send us Fan Mail Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range. We dive deep into why this particular revenue bracket represents the "sweet spot" for mark...

Send us Fan Mail Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transformed them into opportunities through str...

Send us Fan Mail In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and cooperation across political and geographical boun...

Send us Fan Mail The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed. When a shed business lacks proper digital infrastructur...

Send us Fan Mail Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns , now a thriving multi-location metal building business. Eric takes us through the pivotal moment when devastation in his backyard sparked an unexpected business opportunity. W...

Send us Fan Mail Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change. The conversation weaves between deeply personal reflections and practical busines...

Send us Fan Mail What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business. The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Netflix. Watching Shaquille O'...

Send us Fan Mail Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business. Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a single case in 2012 has grown into a specialized...

Send us Fan Mail Steel tariffs have officially arrived, and their impact is already reverberating throughout the metal building industry. In this candid conversation, Jared and Eric dive deep into how these economic changes are reshaping business practices, pricing structures, and customer relationships. The duo shares real-world examples of how some dealers are responding to economic pressure wit...

Send us Fan Mail The shed industry stands at a pivotal moment where traditional operations meet modern technology challenges. In this insightful conversation with Tristan from Customer Aligned Logistics , we dive deep into how their CAL system is revolutionizing order management for shed and steel building businesses. Having evolved from a farm delivery company to a specialized shed industry solut...

Send us Fan Mail When you're in the business of metal buildings, the tools you use define not just your efficiency, but the quality of your finished product. That's why we were thrilled to welcome Wendell from Cold Spring Enterprises to share the fascinating journey of his family's three-generation manufacturing business and their game-changing VersaBend system. Starting from a conv...