Shed Geek Podcast

Send us Fan Mail Google search is starting to look less like a list of links and more like an AI-built dashboard, and that shift raises a big question for every local business: how do you protect your leads when the way customers browse results changes? We bring back Jacob Broussard, our resident web doctor, to break down what’s actually happening with Google’s AI search experiences, what stays tr...

Send us Fan Mail Your lot can be busy and your growth can still stall and the cause is usually not “lack of demand.” It’s the small cracks underneath: missed calls, weak follow-up, stores that are not truly staffed, handoffs that confuse customers, and a culture that silently tolerates behavior that drives buyers away. I sit down with Jonathan Ulrich of Ulrich Structures to talk about what it real...

Send us Fan Mail Your marketing team can track clicks all day, but your customers are drowning in digital noise. The mailbox, on the other hand, is basically empty, and that’s where today’s conversation gets interesting. I’m joined by Rick Elmore, a former NFL player who turned an MBA “lightbulb moment” into Simply Noted , a company that uses custom-built handwriting robots to send real handwritte...

Send us Fan Mail Growth can stall even when the shed lot stays busy, and that’s usually a sign the problem is hiding underneath the surface. We’re recording from Iowa and sitting down with Glen and Chad from iFab as they share big news: iFab is transitioning to new ownership, with fabricator and problem-solver Eli Slabaughl stepping in to lead the next chapter while Glen and Chad stay on for a smo...

Send us Fan Mail Capital is tight, and that changes everything, from how we fund inventory and expansion to how we think about risk. We talk through what happens when borrowing a few million dollars suddenly comes with painful rates, low leverage, and a lot more “no” than “yes.” If you run a shed dealership, portable building manufacturing operation, or rent-to-own program, this conversation is ab...

Send us Fan Mail The shed industry doesn’t usually change overnight, but right now it’s shifting in ways you can feel on the lot and in your ad dashboard. We recorded from a coffee shop on a “make it work” kind of day, and pulled together a panel to introduce Shed Geek Consultation : a practical way to get experienced eyes on your decisions before they get expensive. Tyler Mayhan shares what it ta...

Send us Fan Mail A shed delivery can look like “back it in and drop it” until you’re staring at a West Virginia slope with a truckload of blocks and no margin for error. We’re joined by Dustin Schwartz from DR Transport and the Shed Movers R Us YouTube channel to tell the real story behind shed hauling, from learning to back a trailer under pressure to handling the unglamorous parts of the job tha...

Send us Fan Mail Chick-fil-A didn’t become a powerhouse by accident, and we’re bringing that same kind of disciplined thinking to the shed industry. Peter Miller joins us to talk about the Shed Sales Summit in Knoxville, Tennessee, and why having the former Chick-fil-A CMO Steve Robinson as keynote is such a big deal for shed sales, marketing, and branding. If you’ve ever felt like customers only...

Send us Fan Mail A shed builder with a phone camera should not be able to compete with big budgets, yet Jeremy Yoder, better known as Pro Shed Builder , has built an audience of roughly 350,000 across TikTok, YouTube, Facebook, and Instagram by doing something most companies still avoid: showing the real work. We talk about what happens when you stop scripting, stop polishing every detail, and ins...

Send us Fan Mail Your sheds can be built like a premium product and still get judged like a commodity if the photos don’t match. From the first scroll on Google to the first click on your website, buyers are making fast decisions about trust, craftsmanship, and value based on visual cues, not just specs. We dig into the real psychology behind shed marketing images and why “good enough” photos quie...

Send us Fan Mail A customer walks onto your site dreaming about an ADU or tiny home, then leaves because the process feels unclear, risky, or impossible to price. We want to fix that gap. From Metropolis, Illinois, we’re joined by Till Buch, co-founder of Tiny Easy in Auckland, New Zealand, to talk about what happens when sheds, tiny homes, park models, and modular homes start competing for the sa...

Send us Fan Mail A great shed lot doesn’t win by accident, and neither does a great salesperson. Ron Romeo from Ultimate Structures joins us to share how he went from a 24-7 career in food distribution to building a portable building business that thrives on custom orders, local trust, and relentless follow-through. We unpack what it really takes to sell sheds and metal buildings in today’s market...

Send us Fan Mail The shed business can look fine on paper right up until the cash dries up and the lot turns into a museum of aging inventory. We get blunt about what is changing in the portable buildings world, why some companies are quietly heading toward a shakeout, and how a lack of audits, inventory controls, and real reporting creates problems that only show up when the market gets tight. If...

Send us Fan Mail The shed business looks simple from the outside, but the inside math is getting brutal. More competitors are fighting for a market that is not growing at the same pace, cities are tightening planning and zoning, and customers expect a cleaner online buying journey with fast quotes, clear financing, and reliable delivery. From our seats, the biggest risk is pretending the industry...

Send us Fan Mail AI is everywhere, but the shed industry doesn’t get points for being first. Cord Koch goes solo for a candid, ground-level take on why slow adoption can be smart, especially when the hype cycle is louder than the results. If you’ve felt pressure to bolt an AI “solution” onto shed sales, customer service, or marketing just because everyone else is doing it, this is your permission...

Send us Fan Mail HR is one of those topics everyone avoids until something breaks. We wanted to change that, so we brought on Kerri Roberts of Salt and Light Advisors to talk about human resources for small and mid-sized shed businesses in plain language that actually helps. If you run a shed manufacturing shop, a dealer network, or a delivery and logistics team, this conversation is about protect...

Send us Fan Mail Most shed pro's don’t have a work ethic problem, they have a money education problem. When margins tighten, inventory sits longer, and the cost of capital climbs, the small leaks get loud. We bring on Luke Miller from The Miliari Group , a former shed industry operator turned financial services educator, to translate personal finance and business finance into practical steps...

Send us Fan Mail A great brand can be stolen quietly, one search result at a time, until your customers can’t tell who’s real anymore. That’s why we sit down with trademark attorney Justin Clark , who helps business owners protect the names and logos they’ve worked so hard to build, especially as marketing gets more digital and competition gets tighter. We dig into the biggest misconception we see...

Send us Fan Mail RTO data can feel like a buzzkill until you realize it can answer the questions that decide your next decade: how fast customers actually pay off, where delinquency really comes from, what repossessions do to returns, and how confident you can be when you ask a bank or investor for capital. We dig into what it means to finally have access to payoff and repossession history at a gr...

Send us Fan Mail The shed rent-to-own world runs on numbers, but too many operators are forced to manage on guesses because the data shows up late, scattered, or trapped in legacy systems. We sit down with Duane and Leann Burkholder of Burkholder Management alongside Kyle Summers and Craig Felker to share the “why now” behind a new cloud-based RTO software platform called OWNLY and the partnership...

Send us Fan Mail A month in a war-torn village will change how you hear the words “need” and “want.” Today we sit down with Willy Bricker of North Mountain Structures (Chambersburg, PA) to talk about taking his family overseas to Ukraine to help rebuild homes near an active front line and what that experience revealed about faith, resilience, and human generosity. Willy walks us through what daily...

Send us Fan Mail Most shed businesses don’t have a lead quality problem. They have a response problem. We sit down with the teams behind ShedPro and Velocity360 to map the full journey from a high-intent Google search to a real conversation to a signed contract and scheduled delivery, and we get honest about where leads actually die: slow replies, inconsistent follow-up, and zero visibility into w...

Send us Fan Mail Your next customer is learning how to buy a shed or a building from 30-second clips, not from a brochure, and that shift is already rewriting the rules for portable buildings, steel buildings, and post-frame sales. We sit down with Jared Ledford to talk about why he’s launching America Builds Better , what he learned from long-form podcasting, and how the industry can use short-fo...

Send us Fan Mail Rent-to-own sheds can look like a numbers game from the outside, but the real differentiator is often painfully unglamorous: answering the phone, keeping your word, and treating people like humans. I’m joined by Titus Hofer and Josh Hosey to talk through the real story behind building an RTO operation in the shed industry, starting with Titus’s pivot after the 2008 housing crash a...

Send us Fan Mail If your marketing feels stuck in an endless loop of “more spend, same results,” this conversation is for you. I sit down with Dillan Hart from BHC Group to get brutally practical about what’s working right now for shed dealers and portable building manufacturers when every market has more competitors, more ads, and more noise. We dig into the foundation most businesses skip while...