Krista and Brian Demcher
She Sells He Sells
Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens. Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it - so by the end, you don't just know where you stand, you understand exactly how you got there. Think of it as a persuasion and st...
Author
Krista and Brian Demcher
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
115. Should I Or Shouldn't I? The 5 Questions To Ask Yourself Before Following Someone's Advice 03.06.2024 33:28
These days, advice is not hard to come by. Opening up your favorite social media app and scrolling for just a minute will leave you with tips on parenting, business, life, working out...etc etc. But how do you know what advice to follow, and what to forget about? A lot of it comes down to the person giving you the advice. In this episode, we're covering 5 simple questions that you can answer to...
114. Mental Health + Entreprenurship: Here's What No One Is Talking About 27.05.2024 45:55
We're wrapping up May, National Mental Health Awareness Month, with a deeply personal solo episode on this topic. When Krista read the statistic that 72% of entrepreneurs struggle with their mental health, she knew that it was time to have a real, raw and honest conversation and hold nothing back. We hope this episode fills you with hope and strength in your own mental health journey. Thank you s...
113. How To Get What You Want From Life In Just 18 Minutes A Day 20.05.2024 28:56
You may have heard of the 10000 hour rule, which says it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials. In theory, it sounds great...but when you break down how long it will take you to reach 10,000 hours? Well - that becomes a bit discouraging. But what if there were a way to get better than 95% of the population at a skill, in just 18 minutes a day?...
112. Sell It Like A Money Coach: Belinda Rosenblum On How To Maximize Your Profits 13.05.2024 55:41
Meet Belinda Rosenblum, CPA and Profit Strategist of OWN YOUR MONEY - She can help you grow and scale your business more profitably without burning out -- so you can have a life *and* take home a lot of money. Some wallet, some woo, so much wisdom. Inside her signature Cash Flow CEO program, she helps female coaches + experts take control of their profits and their time so they uplevel their role...
111. Understanding This One Thing Will Change The Way You Look At Business + Life 06.05.2024 31:53
This one idea will change the way you think about business - and life - forever. Listen in to hear a perspective shift that you can default to when you feel like giving up on this solo episode with Krista! She's sharing this one tool that has helped her and sharing how it's helped three of her ACORN students too. This tool helps you to: - Build tenacity and grit - See opportunities everywhere - F...
110. Get Your Customers To Sell Your Offer For You...Without Having To Pay Them A Cent 29.04.2024 38:41
We think about selling as a way to get new customers in the door...but have you thought about it as a way to keep the customers you have so satisfied that they bring the new customers in for you? In this episode, we're using the recent ACORN Retreat as our backdrop as we paint a picture of what business looks like when you take radical care of your customers + give them an experience they cant for...
109. Focus on this ONE thing to make selling easier in 2024. 22.04.2024 44:13
"What used to work doesn't work anymore, and it's beyond frustrating! But WHY don't the same messaging + selling strategieis that used to help you kill it three years ago fall flat now? This episode digs into the reasons, and gives you the ONE thing that works like a charm to sell your product or service in 2024. Don't miss it! --- Register for the FREE Sales Style Secret Masterclass: https://kris...
108. I'm cutting the cost of my program by 65%...here's why. 15.04.2024 24:58
It's a solo episode with Krista where she takes you behind the scenes of her business and talks through the most recent (and scariest) decision she's made: to cut the cost of the ACORN signature program, Amplify, by 65%. She's walking you through the decision making process that brought her here, what it means for ACORN moving forward, and her feelings about all of it. It's a must-listen for anyo...
107. What We Did NOT Expect To Learn After 7 College Tours With Our Daughter :: Proof That Sales Skills Really Are Everywhere! 08.04.2024 52:42
After touring 7 colleges with our oldest daughter Ava, we learned a lot about the schools...but we learned even more about what to do and what not to do when you're trying to get buy in from a prospective student! After all - a college tour is the biggest sales presentation of them all. Listen in for the 3 elements that were present in every great tour we took, and how you can take those elements...
106. Sell It Like A Content Creator: Julia From Smarter In A Sec on Creating Content That Builds Connections + Gives Value 01.04.2024 44:24
We know that creating great content is a non-negotiable for business owners these days, but how do you do it in a way that feels authentic to you - without spending every waking minute on your phone?! These are just some of the topics Julia aka Smarter In A Sec answers for us on today's episode! Whether you love creating social media content or love to hate it, you'll leave this episode feeling ex...
105. What's Your Sales Style? PART TWO :: How To Tap Into Your Natural Strengths + Sell With Confidence 25.03.2024 20:53
Discover the power of selling authentically by tapping into your unique sales style - PART TWO! In this episode, Krista + Brian introduce the concept of sales styles and reveals how understanding your natural strengths can revolutionize your sales approach. They break down the three main sales styles - The Expert, The Educator, and The Entertainer - and shares insights on how to identify and lev...
104. What's Your Sales Style? PART ONE :: How To Tap Into Your Natural Strengths + Sell With Confidence 18.03.2024 30:00
Discover the power of selling authentically by tapping into your unique sales style! In this episode, Krista + Brian introduce the concept of sales styles and reveals how understanding your natural strengths can revolutionize your sales approach. They break down the three main sales styles - The Expert, The Educator, and The Entertainer - and shares insights on how to identify and leverage your...
103. Ready Is A Decision, Not A Feeling: How To Take Move Forward, Even When You're Unsure 11.03.2024 45:33
The most effective entrepreneurs + business people have one big thing in common: they take decisive action + make bold moves, even when they're feeling scared + unsure. A recent brand photoshoot for Krista + Brian was a lesson in exactly this, so in this episode they are taking you BTS of some big moves they are making and how they are continuing to step forward - even though they can't see the wh...
102. You're Unique, But Your Business Doesn't Have To Be 04.03.2024 34:51
It's easy to fall into the trap of wanting to create a unique product in hopes that it will eliminate competition and make people want to buy from you. But the truth is this: You don't need an original business idea to succeed. In fact, it's much easier to succeed without one. We're breaking down this concept in detail in this episode, and giving you two formulas to follow to clearly and effecti...
101. Foundations Vs Fads :: What To Focus On To See The Quickest Wins 26.02.2024 36:32
Ever feel overwhelmed by all the "shoulds" in business? Build a personal brand! Learn storytelling skills! Master content marketing! Etc, etc, etc. It's enough to make you crazy, but what if we told you that there is ONE THING you can do that will make all of those others skills so much easier?! We're breaking it down in this week's episode, and we can't wait for you to listen! ----- F...
100. Can You Fake It Until You Make It? The Great SHE SELLS HE SELLS Debate Is Back! 19.02.2024 39:15
We are celebrating episode 100 AND our new video podcast format by bringing new life into the hot She Sells He Sells debate - can you *really* fake it til you make it? Krista + Brian have (strong!) differing opinions on this phrase, and we're running a good ol' fashioned debate so you can hear both of their arguments. Whether you're team 'fake it' or not, you'll glean insights from perspective...
99. Can Making Great Content Result In Great Sales? 12.02.2024 26:51
We often hear that "content is king", and it only takes a quick scroll on Instagram to find hundreds of gurus that are telling you the same thing. Yes, content is important in building authority + trust with your audience - but, is it enough to close sales for you? Krista takes on this topic in this solo episode, and her answer might surprise you! --- Follow SHE SELLS HE SELLS on YouTube: https://...
98. Sell It Like A Grief Coach :: Hannah Wachter On Life After Loss + Why Your Message Matters 05.02.2024 1:02:24
Sales + grief might seem like an odd combination, but not once you listen to Hannah Wachter's remarkable story. A longtime ACORN student, Hannah's work on selling herself ON herself came into play at the most unexpected of times - the sudden loss of her sweet mother. This rich conversation with Krista + Hannah covers so many rich topics. From finding life after loss to connecting the dots in your...
97. 2024 Ins + Outs :: Entrepreneurial Edition 29.01.2024 46:41
We're almost one full month into 2024, and we're bringing you our predictions for what's in and out for entrepreneurs this year - SHE SELLS HE SELLS style! From pricing to planning to IG trends we think you should ignore, we're diving into it all - with a healthy dose of humor thrown in. —---------------------------------------- Grab our free guide Sell Yourself: https://kristademcher.kartra.com/p...
96. Sell It Like A Storyteller: Patrice Poltzer On Owning Who You Truly Are 22.01.2024 1:01:19
Patrice Poltzer is the absolute QUEEN of being real, and this episode showcases exactly that! From parenting to being parented to door to door sales to feeling like a late bloomer - no topic was off limits in this conversation. Even better than any story she shares is the way Patrice shares them, and the golden nuggets of wisdom that are woven through each one. It's a fun + entertaining interview...
95. Running A Small But Mighty (+ Profitable) Business :: Why You Don't Need A Big Business To Be A Big Success 15.01.2024 27:47
As ambitious entrepreneurs, we can often fall into the trap of trying to build something bigger, faster + better than ever before. The marketplace is filled with messages telling us to scale to 7-figures, outsource, build a team - etc, etc. While all those things are worthy + incredible, they only work IF that's actually the kind of business you want. This episode takes a look at the flip side of...
94. Year In Review: 2023 (Chaotic) Life Update! 08.01.2024 1:08:15
Hot off our end of 2023 hiatus, we are BACK with a year in review recap! It's a bit chaotic, but isn't life?! Kick back and relax as we take you through the ups and downs of our 2023 - the good, the bad, the wild and the wonderful. HAPPY 2024 - we are excited for another year of podcasting WITH YOU! —---------------------------------------- Grab our free guide Sell Yourself: https://kristademcher....
93. BEST OF SHE SELLS HE SELLS :: Why Your Vision Board May Actually Be Hurting You (+ What To Do Instead) 01.01.2024 54:17
It's the beginning of a new year, and you're likely hearing a lot about setting goals, manifesting big things and creating a vision board to back it all up. While this is all really important to setting the year off on the right foot, conventional advice on how to do it may actually be pushing you farther away from your big dreams instead of closer to them. In this episode, we take on the idea o...
92. BEST OF SHE SELLS HE SELLS :: Is The Fortune Really In The Follow Up? Do's And Don'ts To Make It Feel Good To You 25.12.2023 51:22
You've heard that the fortune is in the follow up…but how the heck do you do it without feeling robotic or weird?! In this episode we're selling you on WHY following up is so important, and we're sharing 8 do's and don'ts to follow when reaching back out to your prospective customers. Listen in for: The power of taking a mental lap before sending a message Why less is more How the phrase "just fo...
91. BEST OF SHE SELLS HE SELLS :: The One Tool You Need In Your Sales Toolbox 18.12.2023 32:59
While sales success largely depends on building long-term, foundation skills, there are a few quick strategies you can master that will come in handy in almost every sales conversation. One is more powerful than all the others - the art of asking questions - and we are breaking it down in today's episode. Listen in to hear: How to answer almost any question The only way to truly control a sales...
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