She Got Lucky

Black Friday or any promotion isn’t won by the biggest code. It’s won by the brand with the most influence. In this solo, I’m breaking down how to sell through the busiest buying period without racing to the bottom. We talk clear messaging, real brand value, and why video marketing is your fastest path to trust. I’ll show you how to shape consumer behaviour with stories, proof, and consistency, no...

Everyone has advice on content. Not everyone has discernment. In this solo, I’m sharing how I filter business advice, why editing is the unsung power move in video, and how creative business owners can stop hiding behind “good enough.” We talk mindset first, mechanics second. I’ll show you how a few intentional edits can lift your video impact, showcase your creative identity, and make your brand...

Let’s talk sticky content . The kind that people remember in the shower, quote to a friend, and think about on the drive home. In this solo, I break down how to create memorable content that lands and lingers. We get specific about storytelling, emotional connection, and why small details make a big dent in your audience’s brain. I’ll show you how to design content that does more than chase clicks...

What happens when you stop chasing validation and start backing yourself? In this episode, I sit down with Em Haas to talk about the messy, powerful journey of reclaiming your voice in business. From her shift out of fitness coaching into empowering messaging, to unlearning the “rules” she thought she had to follow, Em gets real about self-discovery, confidence, and building a business that feels...

This one lit me up. I sat down with Jill Stanton to talk about the real shifts that happen when you stop making “safe” choices and start making aligned ones. Jill shares openly about her own battles with self-doubt, the identity shifts that shaped her success, and how discovering human design changed the way she leads and makes decisions. We dig into the role of emotional intelligence in leadershi...

Ever thought about standing on the TEDx stage and sharing your story with the world? In this episode, I sit down with TEDx speaker Trang Nova to talk about what it really takes to get there, and spoiler, it’s not just about having a good idea. Trang shares her journey from business coach to professional speaker, the sacrifices behind her success, and what it’s like juggling life between Melbourne...

Here’s the thing. Professionalism has been sold to us as polished, perfect, and put together. But the truth? That version of “professional” is often the very thing that creates disconnection. In this episode, I’m breaking down why authenticity is the real authority. Your audience doesn’t want a flawless image, they want to feel something. They want the cracks, the quirks, the moments that make you...

I sat down with the powerhouse that is Becca Pike , and we went there. From raising four kids while building a thriving business, to finding the sweet spot between femininity and masculinity in relationships, Becca doesn’t hold back . She shares how losing her mum changed the way she sees life and success, why authenticity is non-negotiable in business, and the real cost (and reward) of taking fin...

If you’ve wanted to dive into the stock market, or building your portfolio, but not sure where to start.. This is the episode for you. I am joined by the positively brilliant Molly Benjamin , founder of Ladies Finance Club , and we went through it ALL: investing, ETFs, mindset shifts, money fears, and how to actually start building wealth, even if it feels impossible right now. Molly went from avo...

If you’ve ever found yourself way too deep in your camera roll trying to figure out what video to edit next or wondering why your content feels all over the place, this episode is for you. I’m walking you through my video editing journey, from my early days using InShot (literal lifesaver) to why I’ve now moved over to CapCut... and also, what’s frustrating me about it. It’s not just about tools t...

Launching is more than just a sales tactic; it's about building excitement and connection. If the word "launch" makes you feel a bit queasy, you're not alone. Many of us think launching is outdated or just plain exhausting. But here's the truth: if you've got something to offer, you're already launching. It's not just about hype; it's about creating desire and momentum. In this episode, I sit down...

Have we just witnessed the biggest marketing flop of 2025? Everyone’s talking about the latest film… Materialists, not because it was brilliant, but because the trailer set us up for one thing… and delivered something completely different. People went in expecting a fun, flirty rom-com. What they got was a depressing existential drama. Cue disappointment. Cue backlash. Cue chaos online. And as wil...

You don’t build a seven-figure business by accident. In this episode, I’m joined by the incredible Demi, a powerhouse mentor who started with nothing and built a coaching business that’s as aligned as it is successful. We dive into what it actually takes to scale with sustainability, the difference between showing your process and just sharing tips, and why conviction in your offers is one of the...

There was a moment where everything looked successful on the outside… but something inside me felt completely off. In this solo episode, I’m getting real about what it looks like when you hit success but still feel misaligned. I talk about what happens when you drift away from your heart in business, how burnout can show up in unexpected ways, and why it’s crucial to pause and actually listen to y...

What happens when someone accuses you of copying content - and the internet runs with it? In this bonus episode with Ginny and Laura, we unpack a very real experience Ginny went through when someone claimed her content was a copy. It sparked a whirlwind of assumptions, callouts, and a close encounter with Cancel Culture . And we’re not just talking about drama - we’re talking about the emotional t...

If you’ve ever felt like your content was flatlining, this episode is for you. I had an amazing chat with Ginny and Laura—two brilliant creators who know what it’s like to hit a wall with Instagram growth. We talked about what really happens when things stop working, how they paused to reflect, and the messy (but powerful) decisions that followed. From experimenting with rebrands to shifting conte...

If you’ve ever felt stuck because of the stories you tell yourself about money, success, or your own potential — this is the episode you need. This week, I’m joined by the incredible Rayna Campbell, a mentor for high-achieving entrepreneurs who are ready to break through the noise in their heads and create the business (and life) they know they’re meant for. Rayna shares her journey of how ‘rapid...

If you've ever looked at your vision board and felt like it's "just not happening fast enough"? This episode is for you. In this episode, I sat down with breathwork and manifestation queen, Ava Johanna (bestselling author, breathwork expert, and all-around powerhouse) to talk about what really goes into building that oh-so-dreamy vision board life. Ava gives us an unfiltered look...

You know how Taylor Swift has her eras? Each one tells a story, has its own vibe, and takes us on a journey. That’s exactly what I’m diving into in this episode. I’m breaking down how you can use the same idea to build your own Binge & Buy Reel Series —a content strategy that makes people want to stick around, scroll back, and then buy from you without feeling sold to. We’re not just posting f...

If you’re someone who feels like you need to save your clients or carry their outcomes? This episode is a must-listen. In today’s episode, I chat with the brilliant Sarah Lambert about the shift from a 'regular' coach to a high-impact coach. How doing so will generate more wealth and bigger impact for not just yourself but your clients as well. We talk about:🍀 The mindset shifts that moved Sarah...

USE THE CODE SGLPOD50 AND GET 50% OFF FOR THE PINNED REELS SYSTEM PROGRAM! ​ You know that feeling when you’ve spent hours creating content, but it doesn’t actually lead to sales? Yep, we’ve all been there. But what if I told you there’s a way to turn your Instagram profile into a mini sales machine—without constantly posting or chasing leads? ​ In this episode of She Got Lucky , I’m diving into t...

Strategy, messaging, content? Yes, it's important but in this episode I chat with Stephanie Swail about the biggest secret to high-level sales and the leading coaches. We dive into: The myth of luck and the truth about self-liberation How over-delivering can actually hurt your business High-level sales and why transformation sells more than tactics The importance of conviction in your messagin...

Let’s be real—marketing has gotten way too complicated. With all the pressure to create Reels, jump on trends, and post constantly, it’s easy to lose sight of what actually matters: connection . In this episode of She Got Lucky , I’m breaking down how to simplify your marketing, be intentional with your content, and create a brand that people feel —not just scroll past. We’re talking about: 🍀 Why...

Going to the 'dark side' of business changed EVERYTHING for Kati and in this episode we break down exactly how she did it, so you too can break free from the rules and finally start building a brand that is not only 100% you, but allows you to completely uplevel the results you're seeing in business. From getting fired from corporate to building a brand that actually feels like her, Ka...

It's time for you to RESET your Reels, Queen! Let’s talk about something real— why just showing up on social media isn’t enough anymore. We’ve all seen the shift happening. Audiences are craving more than just pretty content and big claims—they want real, raw, authentic connections. And that starts with storytelling. In this episode, I’m breaking down: ✨ Why vulnerability is your secret weapon in...