Shane Gibson's Sales Podcast – Social Selling – B2B Sales and Influence

This podcast answers another version of the question “Why?” with the answer “Why not me?” To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

This podcast is about the question: Why? This is an important question. It’s the most important question. Why? To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank. The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader? This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders. To Donate the the Vancouver Food Bank Click here or the image below....

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master.  Malcolm Gladwell says it takes 10,000 hours to become an outlier. This podcast is about becoming a community building and marketing maven.  How long have you invested in yourself an...

This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it.

The last podcast I did was about “ Getting Real in Social Media ” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues. There are dozens...

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin if we don’t have a plan to GET REAL.

This podcast is in response to the following question (via twitter):From @jaypiddy @shanegibson should front line sales staff blog? If so what should they blog about? Have a listen to this podcast to hear my thoughts on the subject. To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Last week in our podcast we discussed “ Integrating Social Media Into Your Sales and Marketing Process .”  Today I would like to talk about what a social media roll-out plan could look like for your company or department.  If you’re a lone ranger, don’t worry, this will work for you too.  Based upon sections from our book Sociable! here’s a 13 point outline.  Listen to the podcast for a full descr...

Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are: * Identify Your Goal * Identify Your Target Audience * Pick the Right Platforms * Map out Social Etiquette * Implement Listening and Engag...

The most common question I hear as a consultant when working with clients to integrate their sales, marketing and social media strategies is “What is the ROI ( Return on Investment ) for Social Media and Social Networks.” Many business people and companies struggle with the ROI on tools like Twitter, Blogging, FaceBook, or Video online.  Based upon a book I have been working on called “Social ROI”...

This week I made a statement on Twitter saying “Find your voice and then your tribe will find you.”  I got several responses and one of them as a good question. The question was: LesleyChang : @shanegibson What’s the best way to refine your voice? That’s a great question so I thought I would answer it in the form of a podcast today. – –

I believe that CRM or customer relationships management software is going to be going through some major changes in the next 24 to 36 months.  Not all organizations will have a need for this change, but for those of us who will benefit from this next generation CRM it is an exciting development. Jeremiah Owyang was one of the first people I heard talk about it. What I am talking about is real time...

I picked up my copy of Leadership Lessons of the Navy Seals today and it really got me thinking about how casual or loose most sales teams and organizations are. If I was to go into battle (so to speak) how many sales people that I know would I actually bring with me? Who could I count? Who can count on me?  Today’s podcast is about how sales management and sales professionals can learn from the l...

Today’s podcast is about applying 5 easy steps to increase the momentum in your business or sales process.  If you have been going through the motions or not feeling motivated today’s podcast will hopefully give you a boost.

Today’s podcast is possibly about why your prospects aren’t calling you back.  I’ve created a bit of a monster, several events here in Vancouver and abroad where I have been telling people that attending events like The Vancouver Sales Performance Meetup , various Vancouver Board of Trade Functions , Tweetups and industry functions is how to grow business. This is not true. It only works if you’re...

Today’s sales podcast is focused on 10 ways to avoid cold calling. In the sales podcast I will cover 10 ways to avoid cold calling. Here’s the list: * Become a constant prospector * Attend industry events twice a week * Blog everyday about solutions to client pains * Make new connections using Twitter * Ask for introductions through Linkedin * Share your ideal client profile with your entire netwo...

Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter ( @davemacdonald ).  Here’s what he asked: “What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour?” It’s an interesting question. Falling into being transactional when things are going well or when things are not going well is a bad long term sa...

I read a blog entry posted by @salesbloggers via Twitter the other day and it inspired this podcast. The entry by Steven Rosen claims that sales training is a non-revenue generating activity. Great sales training is just that, it gives sales professionals more efficient approaches and processes to close deals. If you could pull together your sales team for three hours, give them just three things...

Many people talk about the sales pipeline.  I have heard many people comment on the fact that they have a lot of business in the pipeline. When prodded further they can’t tell me how strong their relationship is with each client. Even fewer people have a method of measuring where they are at.  You just can’t predict when a deal will close unless you have a handle on the relationship. Have a listen...

Today’s podcast is about the risks associated with mentoring and coaching. I have personally seen too many people give their power away or get off track from their own personal values by selecting the wrong coach or mentor. This podcast talks about the difference between certification and qualification. It also talks about how we may want to select and mentor or coach in the future. If you like wh...

I’ve heard many people (including myself) talk about the fact that the rules of business have changed.  In sales and marketing this is true. What’s interesting is that the rules of leadership are universal. Offline and online networking and building social capital follow a very similar strategy. Today’s podcast addresses this challenge and opportunity.

This is a question that I get a lot. I look at a sales professional’s prospect list and pipeline and it looks full. Then we begin to ask questions about what criteria has been used to qualify them for our time and energy through-out the sales process. We often find many un-profitable prospects on the list. Symvolli has done a great podcast on this topic as well (I listened to it and thought I’d po...

Today’s podcast is an interview with Sarah Villeneuve Bundy Co-Founder of 49 Above Marketing a multilingual full service internet marketing firm with clients in Canada, USA and numerous other countries. Sarah was on the show today to share with us how to put together a comprehensive sales and recruiting strategy.  Some of the tools we discussed were Twitter, SEO (Search Engine Optimization) PPC (...

On todays podcast we have Mike Desjardins , Driver of Virtus Inc. talking about “Leading in Turbulent Times.”  This discussion took us on a path to discussing everything from Authentic Leadership to Leading Millenials and several key steps CEO’s and organizational leaders need to take to succeed. About Mike Desjardins: Mike is a graduate of UBC’s Sauder School of Business with a specialization in...