Shane Gibson's Sales Podcast – Social Selling – B2B Sales and Influence

I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there’s always a couple of people that moan or whine. They say the word is overused in social media. Funny thing is the te...

( Download today’s social media podcast directly here ) Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hol...

I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on Guy, and Jay may have even used the word “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen. When Guerrilla Social...

Last week we posted part 1 of our seven part social media assessment . In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own – but today I have given you the 20,000 foot view. The major focus of the a...

Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. It’s a work in progress and in it’s present form has already helpe...

Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic . We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here’s what the book site says about the book: Consumer Republic Using brands to get what you want, make corporations behave, and maybe even save the world. Consume...

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here’s a brief summary of what is covered: 5 reasons why you should not let your sales team publish content using social media: * You have hired idiots – even if you trained th...

There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon to some of the great stuff that organizations like the Redcross have achieved through online funding. Today’s podcast is not about so...

Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com . BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts.

Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with customers, stakeholders and staff. This is a corporate cultural change, it’s...

Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at major universities across North America. In fact Larry may be the 3rd best party guy and networker I have...

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus .  John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space.  The...

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010.  There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change. So here is a summary...

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR.  ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not j...

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money . The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.  Denis is a long time associate and fri...

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: * You need buy-in * It’s really about creating an opportunity culture * You need to reward people, that means everyone * “What gets inspected gets respected” – Trevor Green...

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself ( Shane Gibson ). Also below is a link to Sociable ! on Scribd if you haven’t read the PDF yet. We’re counting down the days until...

Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast: Four Types of Prospecting: * Face to Face * Extended Personal * Community and Network Prospecting * Media Marketing/Prospecting Make a Plan: * Have the intent to meet people wherever you go, be aware and focus on rapport * Bo...

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and even...

I’m doing a seminar on December 2nd in Victoria and December 3rd in Vancouver and thought I would share some of what I will be talking about with you in my podcast.  Today’s focus is on how to engage, lead and train Generation Y / Millenials in the workplace. This demographic is much maligned and misunderstood. More information on the seminars here: Seminar Details “Leading and collaborating with...

Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson ’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting,...

Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our...

I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson . I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him: * It’s a conversation – As marketers in the past we have been awarded based upon our ability to craf...

There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online.  Today’s podcast is on what engagement is about. Here’s a short list of what engagement is: * Complete listening, not just to hear but to make others feel heard. * Present consistently * Connected emotio...

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social media will come to an end.  The ride is not over yet, we h...