Shane Gibson's Sales Podcast – Social Selling – B2B Sales and Influence

Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you’re a business leader, entrepreneur or business builder you need to read this book. It’s packed with usable real-world advice and s...

Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe as a well meaning (or possibly not) but off-base commente...

Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that can build a MASSIVE online identity while working less than most of our co...

Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week Vancouver blog shortly. In the meantime, have a listen and if you’re anywhere near Van...

Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging and connecting with influencers in social media. The question of course...

Today’s podcast is on social media listening , monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think.

This podcast was one I was apprehensive to post. I’m not angel — but I thought I would share this perspective — possibly as a social media penance. Here’s a quick list. The Seven Sins of Social Media Citizens * Entertaining Rumor * Forgetting Where You Started * Joining Community Solely for Personal Growth * Disengaged Once We Are Launched * Repurposing Without Credit * Using Your Voice to Bully O...

No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. Wha...

My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC — in seconds. The question of “sho...

This podcast was created for you . I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas.

Today’s podcast is on social media phobia and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don’t realize are the risks of being left out of the conversation. Have a listen and let me know what your thoughts are on this?

In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement: “When mission is clear abundance will appear.” This is a vital statement and principle. I discuss it in greater depth in my podcast today.

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing . A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course. If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes s...

Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below. Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing...

Today’s podcast is about being truly sociable . You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at social media and also have great personal presence and charisma those that are solely...

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency say it’s one of their common points of frustration when workin...

Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market. Today I will talk about three things that will help you rise above the crowd: * Consistency * Niche and Nano-marketing * Connecting (Connection is King. Content is s...

Today’s podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my response to Peter Shankmans comments on “ Why All Social Media Experts Need To Die in a Fire .” I cover it briefly in the podcast but here’s my thoughts on Shankman’s statements. It’s been a full week since the post but people keep emailing me asking my opini...

Today’s podcast is an interview with @JessicaNorthey , a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets on authenticity in social media and after loo...

Today’s podcast is on Outsourcing Automation and Building Virtual Teams . My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com . They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members. I asked Stephen to come on the show to discus...

Today’s podcast is titled “ Professional Speaking for Geeks .” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party. I have had a number of inquiries from my tech and social media brethren about how to present on stage. Some a...

Today’s social media podcast ( direct download here ) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: * Have a custom background that tells what you do and who you are * Have a complete bio with keywords that peopl...

Today’s social media podcast ( direct download here ) is focused on social customer relationship management. Social SCRM ( #SCRM on Twitter ) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in love with the tools but they should really be...

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast ( direct download here ) talks about the whether or not we should have dedicated social media s...

Today’s podcast ( direct download here ) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed. There are also brilliant people and awesome brands that don’t realize that their person...