SGPT Marketing

Instagram has been a game changer for us at our own personal training gyms, INTENT91 , for helping us to build our brand and attract prospects.   To get the most out of Instagram for your own small group personal training gym, you need to first be super clear on what target audience you help and how you help them.   Once you are clear on your target audience, you can start posting consistently.  ...

You need to ask better questions in your sales calls so that you can reduce the number of objections that you face.   Here is the sales call framework that George uses to reduce the amount of objections that we face at our own personal training gyms, INTENT91 .   1) Doctor frame: asking a series of questions to effectively diagnose the problems that they are having.   Ask the prospect: What is the...

In order to generate more leads, you need to have an effective marketing plan in place.  Here are Miles top 5 tips to generate more leads in 2025: Tip 1: Have a clear marketing message. You and your entire team should be able to answer concisely: who you help and how your gym helps them. At INTENT91 , our own personal training gym, we specialise in helping those over 40, increase their strength, f...

For your SGPT gym to be successful, you need to have a clear marketing strategy.   Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:   First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.   Second, stop trying to go vira...

You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.   We are so grateful to be able to have the opportunity to share our knowledge of how to run and market a successful SGPT gym, skills that we developed at our own personal training gyms, INTENT91 .   From Meta marketing, including Facebook ads...

Facebook ads aren’t broken.    They have helped us to grow from 1 to 3 sites in 4 years at our own personal training gyms, INTENT91 .   Since creating our own marketing agency, HAMPER , Facebook ads have also consistently worked for our clients too.   So, if your Meta ads have stopped producing results, then it may be time to follow our 3 step framework by: changing the creative, rotating your ads...

Testimonials are the most versatile piece of content that you can be producing for your SGPT gym.   They can be turned into: Meta ads for Facebook and Instagram, posted as organic content for your own social media, sent to your email list and plastered across your website.   Just take a look at our own personal training gym's website, INTENT91 , and Instagram account, @intent91_ to see how we use...

Having unlimited classes at your SGPT gym can make your offering confusing.   Simplifying your gym’s business model and going all in on one product and one target audience can clarify your fitness marketing strategy and make it easier for you to scale.   At our own personal training gyms, INTENT91 , getting rid of classes gave more time back to our coaches to provide excellent personal training an...

Instagram is an untapped marketing tool that can help your SGPT gym to stand out from the crowd, and has been a game changer for us at our own personal training gyms, INTENT91 .    Consistently posting social media content that resonates with your target audience can help you to generate new leads and build a strong connection with the clients that you already have.    If your gym marketing alread...

Email marketing is an untapped tool for SGPT gym owners, the framework that Miles reveals today shows how to use it successfully.    It has been effective at converting leads for us at our own personal training gyms, INTENT91.    Emails have helped us to nurture leads that weren’t quite ready to convert in the past, using consistent emails to get conversions over the line.    This is crucial as yo...

This framework is all about simplifying your processes to help you to scale your SGPT gym successfully.   If you feel that you’re lacking a good plan to scale your business, then this episode will help you gain direction.    Block out the noise and trust the simplified system that you create.   As always, if you’d like to reach out to us at info@hamperagency.co.uk , hamperagency or dm us on instag...

The framework George discusses today has been a game-changer for us at our personal training gyms.   It has dramatically increased our lead-to-sale conversion rate, making a significant difference by the end of each month.   This framework isn’t about arguing with prospects over why they need to think it over; instead, it helps them work through their decision in their own mind.   This is crucial...

After four years of running our own personal training gyms, INTENT91 , and building over 35 in the past 12 months, we’ve identified the 4 key pillars to building a successful SGPT gym:   1. Marketing   The idea that "if you build it, they will come" is simply not true. You need to build a brand, understand your audience and their needs, and find a way to communicate with them effectively.   2. Sal...

Selling over the phone can be daunting - we totally get it. When we first opened our personal training gyms, INTENT91, we sold trials in person after 1-2-1 assessments.   We were so nervous to ask for money, we ended up waiting for prospects to ask to join… crazy, right?   We understand that asking for money over the phone can make you feel like a sleazy salesperson.   That's why we created this p...

Our co-founder, George, often receives DMs and emails about how we run things at INTENT91 (our personal training gym) and how we can help our clients. Instead of just helping one person who sent in some great questions, we thought we’d share the answers with all of you! We hope you enjoy it! As always, if you have any questions of your own, feel free to reach out! info@hamperagency.co.uk https://h...

The Nuts and Bolts of Facebook Ads This week, we dive into the essentials of setting up Facebook Ads—perfect for beginners or anyone looking to refresh their skills. We cover four key components: Front-End Offer Technical Aspects Creative Landing Page Sink your teeth into this episode! If you have any questions or need advice, don’t hesitate to get in touch. Email: info@hamperagency.co.uk Instagra...

Your marketing strategy should be simple:   Meta Ads that consistently speak to your ideal client A website that aligns with that message. A CRM to make sure you squeeze the life out of each lead.   Double down on this strategy with a super clear message, and we promise you’ll consistently generate high-quality leads that you can help.   As always, if you’d like our help, simply visit our website...

This episode is perfect for small group personal training facility owners... We see this mistake time and time again.   You probably opened a gym because you initially loved fitness, then had success as a personal trainer, so the next natural step was to open a facility.   When you take that final step, a big change happens…   You need to become a marketing and sales machine if you want to grow an...

CRUSH your Marketing in 2024 🚀   Maybe you’re struggling to generate leads this New Year…   OR   You’ve got off to a flyer, but you don’t want to lose momentum!   Either way, if you’re a Gym Owner and want a robust marketing strategy, then this podcast is for you!   We cover the 4 key pillars of marketing that, if you tick off, will generate leads and sales all year round.   They consist of… Orga...

How crucial is the art of selling?   In short, your business will live or die by it.   While your primary goal in the fitness industry is likely to assist people with their fitness, as a business, generating revenue remains essential.   Throughout this podcast, we dive into our clients' sales calls and their follow-up processes.   It may sound serious, but it holds true: making sales must be a top...

Organic vs Paid ⬇️ Do you sometimes feel like your organic content is posted but receives little to no engagement? Then, you switch on a paid ad and start generating leads... And that's when the doubts creep in – is organic content even worth it? In short, absolutely! Organic content is the backbone of your paid ads. When someone lands on your social media page, they expect to see updated content...

All Things Fitness Marketing will be a place for you to learn and develop your skills so that you can grow and scale your business. In future episodes we'll be covering Facebook Ads, SEO, sales, email marketing and so much more. Make sure you subscribe so you don't miss a thing! P.S. If you'd like to be one of our first clients, then make sure you register your interest HERE!