SGPT Marketing

Email is underrated by most SGPT gym owners, here's why it matters:    Email Still Works (When Done Right) You own the list - no risk from algorithm changes or social platform decline It’s direct and consistent - emails always land in the inbox (unlike social posts) Most other gyms don’t use email properly, so it’s a big opportunity to stand out   Emails Build Trust and Drive Sales Email is a tool...

The Ultimate SGPT Marketing Strategy is built on four pillars - in this episode, we break down the final 2:   3. Email Marketing : The Underrated Powerhouse This is where most gyms are leaving money on the table. Miles and George uncover: Why email still beats algorithms for long-term trust and conversion How email builds familiarity and sales-readiness over time Real examples of leads converting...

The Ultimate SGPT Marketing Strategy is built around four core pillars - this week, we dive into the first two:   1. Paid Ads: The Engine Behind Consistent Growth Meta ads are still the fastest and most predictable way to grow an SGPT gym - when they’re done right. George and Miles explain: Why most gym owners struggle with ads (and give up too early) What a strong campaign looks like behind the s...

Posting on Instagram. It takes time - but is it worth it? Here’s how we use it at INTENT91, and how we recommend you do too:   Don't rely on organic content as your sole marketing strategy To put it simply, you will not get as much bang for your buck with organic content as paid ads. Organic content is time consuming and there is no guarantee that people in your local area will see your content.  ...

We’re having a rebrand. You are now listening to The SGPT Marketing Podcast .   We haven’t changed direction - we’ve just become clearer about who we’re here to help. In this episode, we break down why the old name didn’t fit anymore, how our message has evolved, and why getting specific is the best thing you can do for your business.   We also talk about: The real reason we’re focusing on SGPT, n...

If you’re running paid ads for your gym, one of the most important decisions you’ll make is what happens after someone clicks. Should you send them to a landing page or keep them on Facebook with an instant form?   Here’s how we break it down: Instant Forms Easy to set up and live in minutes Keep users on Facebook or Instagram Auto-filled details reduce friction But: You’ll often get outdated or i...

At INTENT91 , our own personal training gym, we recently opened the doors to our 4th location. Here’s what launching 4 of our own gyms, as well as countless clients at HAMPER, has taught us: Thinking Like a Landlord Most potential gym sites won’t be listed as a gym, instead look at listings like offices Validate square footage, parking and local spend data If you already have one site, leverage yo...

Sales is the final process that SGPT gym owners should delegate.   Here’s how we delegated sales at INTENT91, our own personal training gym: 1) Prove Your Model First George only made Luke full-time on sales once site #3 was firing on all cylinders. Today George still takes sales calls, while Luke helps to handle the volume George simply couldn’t sustain on his own.   2) Recruit, Shadow & Level Up...

At INTENT91 , our own personal training gym, paid ads have allowed us to grow from one site to four - here’s how you can maximise your Meta campaigns:   Improving Your Creatives Take your best-performing ad and tweak one element at a time—lighting, hook, thumbnail, or opening line—to see what lifts performance. Small, iterative changes (rather than wholesale rewrites) help you identify exactly whi...

Understanding which marketing KPIs to track has played an essential part in helping us to scale our own personal training gym, INTENT91 , from 1 to 4 locations.    Here are 3 marketing KPIs that every gym owner needs to track: 1) Cost per Acquisition (CPA) Why it matters : This is your gym’s ultimate health check. If you’re happy with how much you spend to acquire a new member, your marketing engi...

Having worked with over 50 SGPT facilities and also scaling INTENT91 , our own personal training gym, from one to four locations, we know how important it is to have a successful marketing plan to help to scale your business.   Here are the 3 biggest marketing mistakes that we see SGPT gym owners making:   1) Being Too Vague in Your Messaging If you’re trying to help everyone, then you actually he...

Emily, the co-founder and CEO of INTENT91 , our own personal training gyms, has been at the centre of transforming a small scale PT start-up into a multi-million pound business.   In 2017, Emily met George, spotted gaps in his PT business, and gradually took over admin tasks he’d been neglecting, and created systems to scale the business.    By early 2019, Emily quit her job to focus full-time on...

Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:   1) Not Charging Enough   Most gyms set prices so low that even 150 members only delivers marginal revenue—insufficient to cover taxes, staff, or owner freedom.   Reverse‑engineer your desired income and set a price point that sustains you at realistic membership levels.   2) Over‑Co...

Using a CRM has been a game changer for allowing us to scale effectively to 4 sites at INTENT91 , our own personal training gym.   Here’s 3 reasons why every SGPT gyms needs to have a CRM:   1) Improving Lead-to-Sale Conversion  – A CRM automates follow-ups and ensures no lead slips through the cracks.  – When we switched from spreadsheets to a CRM at INTENT91, our conversion rates soared because...

Instagram has been a game changer for us at INTENT91 , our own personal training gym, for building trust with prospects.   Here are 3 ways to maximise Instagram for your SGPT gym:   1) Use Instagram as a Shop Window  – Ensure your Instagram page is tailored towards your target demographic  – Align your content with your ads and overall brand message to build credibility.   2) Focus on Instagram St...

At INTENT91 , our own personal training gym, our journey to clear brand messaging reshaped everything we do.    Here’s how we did it:   Realising the Mismatch  – We launched as “INTENT91: The Training Club” targeting gym goers and athletes.  – We soon saw that our best clients were everyday people seeking support and guidance.   Team-Driven Discovery  – Six months in, we sat down with the team to...

We recently tested Google Ads at INTENT91 , our own personal training gym, and here’s what we learned:   High‑Intent Leads with Limited Volume  – Our January test spent £1,402 on search campaigns and generated 15 leads (about £93 per lead).  – Although these leads show strong intent, the overall volume remains lower compared to other channels.   The Importance of Alignment  – Many search queries,...

At HAMPER, we know from testing at INTENT91 , our own personal training gym, that landing pages are key to generating quality leads and, ultimately, more sales.    Here are Miles 3 tips for creating a high‑converting landing page:   Tip 1: Optimise What’s Above the Fold Use an image of someone in your target demographic   Align your copy with your ad messaging to reinforce who you help.    Ensure...

At just one of our own personal training gyms, INTENT91 , we managed to sell 40 six-week trials in December. We say this not to brag, but to show what’s possible at your own SGPT gym.   Here are 3 ways that we managed to achieve this success:    1: Relentless Paid Ads & Consistency 12 months of consistent paid ads and messaging. While other gyms eased off during the holidays, we kept our foot on t...

Every successful SGPT gym has a clear brand message.   Here are 4 tips to improve your brand messaging at your small group personal training gym:   Tip 1: Define Your Brand Message Clearly articulate who you help and how your gym delivers value. Remember, trying to target everyone means you’re targeting no one. Your brand message should come from you—the founder—and set the tone for all your marke...

For SGPT gym owners, understanding and tracking the right KPIs is essential to scaling your business effectively. Here are 4 KPIs that you need to track every month in your gym: 1) Leads Generated Track how many leads you’re generating each week and month. Without a steady stream of leads—from paid ads, your website, email, or referrals—your business can’t grow. Adjust your marketing efforts if yo...

For SGPT gym owners, cost per lead is a key metric—but it’s not the be-all and end-all of your marketing strategy.    Here are Miles’ top 4 tips on how to make every lead count, even if you have to pay a little more:   1. Focus on Your Messaging Ensure your messaging clearly communicates who you help and how your gym delivers value. Strong, targeted messaging attracts quality leads that are more l...

So many SGPT gym owners feel stuck in the day-to-day of running their business, unable to have the time to focus on how to grow their gym.   But, it doesn’t need to be this way. By using the SGPT Gym Owner Replacement Ladder, you can delegate responsibilities to focus on the strategic growth of your gym.   Here are the 5-steps to climb the ladder:   1) Delegate Administrative Tasks: Hire a persona...

For SGPT gym owners , ranking on Google is critical to generating consistent leads without relying solely on paid advertising. Here are 3 key SEO strategies to improve your gym’s search engine ranking:   1. Optimise Your Google Business Profile Your Google Business Profile is one of the most powerful tools for local SEO . Ensure your gym’s profile is fully updated with accurate business details, p...

Your gym’s website is essential for helping you to generate more leads.   Here are Miles top 5 tips to improve your website:   Tip 1: Declutter your website. Less is more.   When anyone goes onto a website, they scan it for information, no one reads every line of text.   If your website is not scannable and has too much information, it will overwhelm the prospect, causing them to leave your websit...