Set Up To Scale Podcast with Kristin Korn

You have a website but now, what? How are you greeting people when they land on your site?   Where are you directing them to go? What action do you want them to take? What do you have them looking at and why?   If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store gr...

I talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business?   Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear - isn't fear present in our minds because we are always chasing perfection?   The perfect headshot, the perfect caption, the perfect grid,...

Are there hundreds if not thousands of other people who sell the same thing as you?   This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements…   Maybe you have your own online shop filled with mugs, shirts, and journals - some custom and some drop-shipped - but overall the sayings you sell on your merchandise resemble other retailers.   Or...

If I've heard it once I've heard it 100x times…. "If I could just motivate my team I'd reach (my goal) ."   This is usually heard on repeat in the direct sales industry when you're trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you've ever tried to manage any sort of team before I know you've said it to.   And the most logical...

For the last year, I've been focused on teaching women how to leverage their influence to monetize their brand.    What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.   Meaning the more consistently you voice your message - the more influence you create.   And...

You've heard you need to niche down your business in order to grow your profits but how do you exactly do that? where do you start?   Inside this episode, we are going to discuss how and why y our niche should be the focus of everything you do… from the products you sell, the content you produce, to the audience that listens to you.   Learn how to narrow your niche in order to grow your profits......

So if you listened to the last episode and you're curious about creating your own digital product offer as another business increase stream… then great!  Inside this episode, we are going to discuss the #1 Secret To Choosing A Digital Product To Sell.   There's no denying adding a digital product offer to your business mix could give you another boost to financial freedom.   As you know I'm a huge...

If you've ever considered adding a passive income stream to your business this episode is for you.   Even if you currently work a full time 9-5 job, are part of a direct sales company, go to school full time, or own an online shop - there is certainly a way for you to create and sell a digital product offer using your current skills and knowledge. You can build and automate it alongside what you a...

Well since I'm on a roll of discussing topics in business that rarely get addressed... I thought it was timely to discuss another one and that's the emotion of SHAME…    There is not only shame in the workplace and business, but it's a part of our everyday life.   In this episode, I'm setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the...

We've all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale... But that couldn't be further from the truth.   So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you ar...

In this episode, I talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.   Following up from Episode 11 when I shared how at the beginning of 2019 I made a big decision to shake up my business priorities to put my personal brand marketing business front and center and move my direct sales bu...

You already know that how you market your brand determines how successful it will be. I mean… you can't open for business and NOT TELL ANYONE and expect rounds of orders to get placed for your product.   So in order to have new people continually drop into your sales process, you need to use the best marketing strategies to connect with your potential customers.   Inside this episode, I share with...

As an online marketer, it's important to keep a close eye on what's trending around us… whether you are a local business or an online entrepreneur.   You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.   When you get too off-topic your audience can broaden too much.  Which in return leads you right back to wh...

I talk a lot about using your brand influence to make deeper connections with your audience… and what this means is that when you can pull from past experiences and lessons to share a belief or lesson inside your content - you are leveraging your brand influence to grow your relationship with your target audience.   Step one of my stay in your lane brand method teaches you how to pull out your inf...

Today I'm being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session - so I can help her with her social media content strategy.   But it's two-fold - At the same time, you will learn why Pinterest should be a platform you are using for your small business. Hint: It's what her new digital product offer i...

To have an impactful brand online you want to pay attention to the way your audience and clients think and act towards your brand.   And having brand impact doesn't mean you need to see a lot of interaction on your social media posts itself… but impact to me means that your audience is landing inside your sales process at some point.   They are taking action to learn more about you and what you ha...

When I reflect on my own journey of how I've used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.   We seek validation that what we are doing is making an impact. That the time we are spending on writing captions and blog posts and podcasts is worth it. That someone out there is paying attention to our message.   P...

There's no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don't consume this much worry and brain space.   Besides the usual day to day life - we then have an online business to keep afloat.   Then the question you're suddenly asking is...    "How do I market my online b...

You've heard her voice loud and clear - Out with the clutter - if it doesn't spark joy then we don't need it.    And in today's episode, I'm not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.   Used to experts would say - show up every day - be seen - get in from of your customers - just post something.   But that was so...

Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.   And no... all the cute Insta quotes in the world can't pick us back up at times.   When we want things to be easy or at minimum handed a clear path to success... and we expect our actions to bring us closer...

Multitasking seems like a great way to get a lot done at once. I mean we entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once - isn't that a good way to increase productivity?   While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as goo...

Whether it's a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?   I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.   What we really want is writing that's compe...

Ever wonder what the world's most successful entrepreneurs looked like when they first started?   Ding, Ding, Ding… Like beginners. They had no clue what they were doing.    Seriously. No one has it all figured out, especially in the early days.   But if you ever want to hit goals and reach the success you dream of - you must train yourself to start BEFORE you're ready. And that's what I am sharin...

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in Branding Bites Podcast episodes #5 and #6 if you need a refresher to discover yours.   Once your beliefs are uncovered, your "superpowers" help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.   Dive int...

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.   Because after all… if you just chose to market ONE THING how will you ever get enough customers?   Boy oh boy was this was one area in my business that I miss...