Set Up To Scale Podcast with Kristin Korn

Today I want to dive into a subject not presented enough, and that's our desire as an online business owner to strive for perfection. Many people even brag about being a perfectionist.    While I jokingly tell my clients I don't half-ass anything when it comes to projects - that doesn't mean I will ever come close to being perfect. What it does mean is I will always give my best effort.   Inside t...

You are eager to use social media to increase sales in your business. But without the right content strategy, your posts could end up in the black hole of Instagram.   Inside this episode, I share what you are doing wrong when it comes to setting up your audience for your 'sale'. When you get organic support and attention ahead of time your sales will be higher with this content strategy.   BRANDI...

I believe every business type needs a lead magnet if they ever want to generate consistent automated leads online. When you use lead magnets, you can attract high-quality prospects into your sales funnel. In 2020 alone, I gained over 4,500 new email subscribers because of my lead magnets.   In this episode, I share 7 points that Make A Lead Magnet Irresistible so you can start tweaking or creating...

I've researched what the top social media planning sites are predicting as the 2021 trends and sharing what I believe to be the most relevant to you as a personal brand.   Inside this episode, I'm going to dive into content marketing and the 6 ways you can use social media in 2021 to increase brand awareness and generate more high-quality leads based on the predicted social media trends.   BRANDIN...

Whether you want to learn my sales process yourself from my online courses or hire me to come into your business and set it up for you - you are here. You are eager to learn how to have more meaningful social interactions, more qualified leads coming to you, and more leads converting into paying clients.   So today, I want to help you start this process.   I talk about my CORE Simplistic Sales Pro...

Want to use lead magnets to attract high-quality prospects into your sales funnel but don't know where to start? You're in the right spot.   A decade ago, one could offer an email newsletter sign-up form on their website to collect leads.. but today, that's not the case.   In this episode, I'm going to share my exact step by step process for creating a lead magnet so can you follow along and get i...

Even after 30 years, email marketing remains the best way to attract and retain customers. It's become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best.   In this episode, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and soc...

One of the most popular responses I receive on my website chat box is people needing help with social media content.   They don't know what to post to make them likable, increase their engagement, and attract more of the right people to their brand.   They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang-up for them.  ...

As we enter into the holiday season, it's common to see people express more gratitude for the people and blessings in their personal life.   But how do we, as business owners, create this same sense of gratitude within our workplace or workspace?   Gratitude in your business can improve team performance, boost compassion, enhance self-esteem, reduce stress, and keep you healthy.   Even if you have...

So we all want new clients, right?! But there's a piece of attraction that needs to happen to grow a reader's trust and see you as the solution to their problem.   One way to do this is to optimize your blog posts for SEO. A blog post without visibility does nothing for your bottom line. But when you can pay attention to certain on-page factors, you can influence your Google search ranking and inc...

With the mind's unlimited potential, you can generate anything you desire by letting it do what God created it to do.   But it's also an excuse-making engine when we program it with a negative belief system.   When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.   Inside this episode, I share the 5 excuses you need...

Black Friday isn't dead - People haven't stopped shopping, and no covid isn't killing retail no matter the shared doom and gloom fear-invoked messages.   There's a reason big retailers all participated in October Black Friday this year because there's an increase in the online competition this year.   How will you elevate your brand online this season as your ideal client is shopping, looking for...

Added value is a powerful tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one's place in the industry.    But how do you start adding value to your product offer to gain more clients?   In this episode, I'm sharing 10 ways to add value to your sales process that you can start incorporating today!   When you can add more value...

With the number of people online every day, you have potential buyers out there right now searching for your product offer.   You have a more significant opportunity to reach your audience online than ever before.   But without the correct message targeting every time you share content, you could be losing clients.   In this episode, I share 6 Ways Better Message Targeting Could Boost Your Busines...

When most of my clients start working me, they can't initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.   They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that.    They have the idea - and I have the tools and methods to bring it to life. An...

Just about anybody can set up a personal brand on Instagram these days, but building a memorable brand that is worth following? Now that takes a little more work, so that's what I want to get into today.   The features that you may not be using yet.   So if you are ready to dig into why you are a small business struggling on Instagram, I'm sharing six tips to Set Up Your Instagram Brand Profile Fo...

Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account.   But that's not how running an online business works… and that's precisely why I believe so many get frustrated when selling on social media or starting a new business.   They are neglecting the entire sales process.   In this episode, I'm laying ou...

Being it's my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it's time for you to start your passion business.   Have you been sitting on a business idea but not sure what to do next?   In this episode, I have a special guest with me, Daniele Mineck, who recently launched her passion business as an extra stream of...

We as human beings are social creatures - we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life.    So when these connections are made it makes a huge impact on our mental health and overall happiness.   But as technology has advanced we tend to re...

So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.   They understand that personal branding is important to their success but they struggle with how to promote a personal brand - themselves! - and not a company.   Inside this episode, I share the number one problem I see in direct sale...

Choosing a set of brand colors is an important step when creating an identity for your brand but one you may be overlooking.   Whether you in the beginning stages of promoting your personal brand instead of the company you rep for or you're in the midst of a new business start-up or you have been dragging your feet on a re-brand - in this episode, I share where you can look to find inspiration for...

Could there really be mistakes you are making today on social media that's slowing your growth? Or better yet is there another platform you should focus on to grow your business?   Inside this episode, I spill the secret that I don't rely on social media to grow my business. Besides the four mistakes you are making on social media, I share the best platforms to grow your email list and your busine...

A lead magnet allows you to grow your email list with ideal clients. But what happens if your lead magnet isn't performing as you hoped?   Do you need to ditch the whole thing and give up? Start over? Probably not!   In this episode, I share five ways to assure your lead magnet doesn't fail - and more importantly how a good lead magnet can convert profits for your business on automation!   As ment...

While I'm usually helping female business builders strengthen their personal brand to gain more sales - the same strategies I teach can also pour into other industries such as college sports.    As you may know, I've been around college athletics as a girlfriend turned wife of a Division I... then player now a coach... for over 20 years.   Coaching for 16 years, my husband has been at four college...

It's no secret that I love social media for creating deeper connections with my clients - but do you know that there's a simple strategy I use to do this?   There is.   If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready... I'm sharing THREE WAYS to grow your client leads using social media a...