Set Up To Scale Podcast with Kristin Korn

Welcome to your perfect branding strategy! People use the terms brand, branding, and brand marketing every day, but they don't mean the same.   Inside this episode, I share their different roles that form a perceived image of YOU and what you can do today to communicate to your audience how you want to be perceived.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/...

Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are.   Inside this episode, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy to identifying...

You know that logos are essential for grabbing the attention of your niche audience. But what's more important about a personal brand logo using a timeless approach is it makes a solid first impression and becomes the foundation of your brand identity.   Inside this episode, understand how a logo helps you become reliable and trustworthy to your niche audience. Plus, I share the three logo designs...

With content marketing and lead generation being a huge part of your business, there's a need to produce visually impactful content that includes camera snapshots and videos of yourself.   But oftentimes, you are so worried about the context inside your marketing that you forget one large piece of this content marketing focus. And that is what to wear to not only give yourself a boost of productiv...

With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use?   With over 20 years of experience in the online selling space, I've used multiple software and business tools.   Online business tools allow you to accomplish tasks and projects in minutes instead of hours or days without them.   In this episode,...

Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It's the single biggest problem for most business owners - how to land and keep new leads coming in.   In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.     Not only do lead magnets build a st...

If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let's make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers. Inside this episode, I share three ways to take your blog article and re-use t...

As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones - It's a lot to do as a solopreneur.    So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?    In this episode, I share three of the mos...

I know the immediate value that automation can create in a business. And in this episode, I want to help you understand how you can start to automate parts of your business and finally make the switch from burned out to beaming with absolute freedom. The freedom that comes when you don't have to open a laptop on vacation or even check one message when at your kid's sporting event.    Please listen...

Of course, you are using social media to grow your business, but you get stressed when writing captions and know what to say. You've often resorted to copying and pasting what others are posting or using fill-in-the-blank caption templates to escape this frustration. But what if this content strategy or lack thereof was doing more harm than good? Inside this episode, I share the two reasons why yo...

Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses?   Inside this episode, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Take a listen as I share 4 Reasons You Don't...

Let me cut to the chase here and say I know all about the inner struggles of keeping a great-paying job while trying to find what makes you truly happy and fulfilled. Maybe you've juggled it all - a full-time career and direct sales, but something was still not connecting with your inner purpose.     In this interview with Kristin Longacre, she shares how she could find her purpose in a traditiona...

Every week I receive client applications from business owners who want to work with our creative and marketing team to set up an online business.    What these clients have in common is that they aren't into the spammy promotional posts, copy and paste marketing tactics, or ride or die social media strategies.   They want to build something they have complete control over. They just don't know wha...

If you find yourself avoiding challenges and giving up easily - it's time to rewire your mind from a fixed mindset into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater sense of free will. As an entrepreneur having a growth mindset is what will lead you to wealth over mediocrity.   BRANDING BITES FB COMMUNITY: https://www.facebook....

By setting goals, you can trigger new behaviors, keeps you in your lane, and helps you sustain momentum in life. But what if the way you've been setting goals in the past was doing more harm than good?   Inside this episode, I share how to set goals in a way that doesn't involve chasing a dangling carrot but has you living with purpose and feeling fulfilled.   As mentioned - The Social Note Commun...

When it comes to defining a brand, many people often sway towards the visual aspects - their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.   Your brand identity and colors can help you stand out and get noticed, but I believe it's your voice that allows you to close more sales to scale your business.   Inside this episode, I share wh...

You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don't know how to write content? Nope, not at all.   In this episode, I'm sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hour...

As an entrepreneur, you wake up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.   Most of these tasks have in common YOU on camera or video, whether that be a real camera, computer screen, or phone. Your face and what you wear are essential to how your brand is represented.   Tune into this episode whe...

There's no denying that stories have been told since the beginning of time.  It's how to build connections and understand one another on a deeper level. That's why as a personal brand, you must use a story to trigger an emotional response from your audience.   In this episode, I share how to write a brand origin story to welcome people into your journey and encourage them to get to know you on a d...

Unless you've been living under a rock or don't use Instagram to grow your leads, you know how popular video is becoming. It's all over your explore page, and there are several ways to use video inside the Instagram App.    But I'm not just talking about any video. Inside this episode, I share with you WHY short-form video is the trending type of video to create on Instagram. Plus, I share the fou...

Setting goals for your business is a practice many of us do without much thought or plan. It's easy to set goals that we think will bring us true fulfillment and success... but without purpose and intention within them, you might be chasing achievements that won't ever make you happy.    If you'd like to choose goals that fulfill you rather than frustrate you, I share five ways to set more fulfill...

Instead of product pushes and vomit would you rather use content that can attract, influence, and convert?   If you're listing the features of your product you're doing it all wrong.   Inside this episode, I share how using a value story may just be the missing content strategy you need to scale your business and sell more products. Plus a FREE Framework Download Swipe File!   BRANDING BITES FB CO...

I hear it all the time. "I have a Facebook and Instagram account - do I really need a website too?" The answer is YES 100x over. I don't care if you sell toilet paper, socks, or skincare... you need a website. And when I say website - I mean an online platform that you own where you host content. A social media platform cannot provide that for you, no matter how much you love to use your social sh...

There are endless ways a sales process grows your business, but we will cover how it can bring more consistent, quality leads into your sales funnel in this episode. And how that happens is with a blog and a Pinterest account.   And I'm excited to be joined by my friend and our CORE Brand Marketing Group Pinterest guru - Jennifer Burkhart.   So not only are we going to pull back the curtain into m...

Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid.   With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!   So I know you're wondering how your brand can best utilize this feature - So I've come up with 5 Simp...