Set Up To Scale Podcast with Kristin Korn

There's an old saying that goes along the lines that if you do not have a brand, you have a commodity.     Without developing a brand around your persona you become a commodity and the only difference that you can compete on is the price.   Press play right now as I share why being a sack of rice will have you failing on Instagram and not turning the kind of profit you want to see in your business...

I want to discuss those times when we get into a situation and we tell someone we are going to do something and then… by some matter of the situation - you don't feel as that comment is valid any longer.   Maybe you've done this with your life or career as well. We all have.   It seems that we give ourselves a timeline for everything… I'm not sure if we are trying to map out our life or prove to o...

If there's one business that's easy to start and one you can make income right away with, it's one in direct sales — having been a part of a few direct sales models in my day, I've seen marketing done well, while also done horribly wrong.   With over eight years of experience in this space, I've used a simple system to grow my business portfolio into a six-figure annual income while being a part o...

Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.   I live, eat, breathe, and teach authenticity inside my business, and today's show is going to share exactly why.   If yo...

Let's get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.   It's because the hours you do have you spend too much time trying to juggle more than one thing.   The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.   If I'm being ho...

As we close out 2019 and enter a new year and a new decade it's only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.   Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.   I know many of you have direct sales experience or are currently in one so I think this...

On the Last Episode I shared what steps to take to overcome the 'comparison trap' with a gratitude state of mind in order to live with such clarity you will have no time or need to compare your life to others. If you missed it, go back to Branding Bites Podcast Episode #9.   Today I want to piggyback off that topic and share ten caption starters In Order To Express Gratitude on Social Media as a b...

Gratitude seems to be more top of mind at the end of the year and rather than doing the basic ... I'm grateful for (fill in the blank), today I'm going to dig into why we have such a hard time with being grateful.   Because let's face it… the reason we can't be grateful for what we have is that we are constantly comparing it to what someone else has.   So why is this? Why can't we just be grateful...

In today's world of digital marketing and online sales, one thing to understand from the beginning is that you're "selling" so much more than just your product or service on a daily basis.   Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.   What this means is that you are not selling your pro...

This week I cussed and eight people unsubscribed within one hour of pressing SEND on my weekly email.   My "get your shit together in 2020" campaign listed the five steps I recommended for your brand and business but after sending it several unsubscribed. Ouch? Or Yay?   Press play right now as I share with you the REAL reason people unsubscribe from your emails and it's not because you used a cus...

In a world of increasing distractions and "shiny objects," finding YOUR purpose and core interest is more necessary than ever before.    When you're living in alignment with your true purpose, then every decision you make is rooted in pure confidence and joy, rather than fear.    And who doesn't want to feel that every day, right?   Press play right now as I show you how to take your four answers...

What I've learned by observing people is that many wish for something instead of understanding who they already are. So why is it that we set aside the bullet points of who we already are and instead waste time playing the comparison game of who we aren't.   You have plenty to be thankful for right now just the way you are.  The bullet point beliefs of your brand are what is going to bring you the...

A successful Holiday Promotion doesn't happen without some thoughtful planning... and since you, my dear are a  purpose-driven CEO you aren't going to pass up the chance to snag a new client or two or ten! And if you think your tiny business doesn't have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling y...

Today I'm laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer.   What it comes down to is f you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.    Personal b...

What I've seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people.    When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was.    I wanted to fit in and be accepted by others so I did what the...

When I sat down to write out this first podcast all I could think about was the women I wanted to impact with my words and my story.   For the last three years, I've helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them.   It's been incredibly moving to watch women g...