Seriously in Business: Brand + Design, Marketing and Business

Trends are a little overrated... But I do believe there are strong directions many business owners are going in their graphics *that perform well* that I'd love to share with you... Particularly for DIYers creating their own graphics - coz you see: Almost EVERYONE is using Canva now for their designs, so if you want to be DIFFERENT, to actually look like a pro, then implementing these 6 "trends" w...

For some business owners the word Canva either means NOTHING to them... or it's something that strikes a little bit of fear and trepidation taunting them as yet another thing they need to learn! I want to share with you in this episode why Canva is a MUST for every business owner - even you ;) I'll go onto the what Canva is and the differences between the Free and Pro versions! I also chat about a...

Dear business owner, Your business is incredible. What you offer is so beautiful. I love your passion and your heart for those you serve. But it's hard for people to FIND your wonderful business if you don't market yourself well. And one of the biggest tools in your marketing toolkit is your graphics and branding. AKA. How you LOOK to those around you. And boy, it plays a huge roll in your success...

ATTN: All wonderful humans thinking of starting a business! THIS EPISODE IS FOR YOU! Starting a business is no easy feat and there are few MUST DO things that can make the difference between success and sad eyes. So here are my top 5 steps you need to start working on if you're wanting to start a biz in 2023 (or sooner!). - Choose your biz name, website and social handle - Design your logo - Creat...

I want to let you behind the scenes of my recent branding photo shoot! How I prepared, what the day looked like, how I chose my clothing, how I made the most out out of the session... EVERYTHING. Coz it can all feel a little daunting and mysterious some times so I hope this ep lets you in behind the curtains to the reality of a photoshoot. You see - photos for a business owner is one of the BEST m...

There are 3 common traits I see in all the business owners I've taught that actually LAST and make GOOD graphics for their businesses. Coz it seems DIYing might not be for everyone - so in this episode I want to share with you the 3 traits you need to be able to create your own graphics. And thankfully - these traits are ALL ones that we can cultivate if we don't feel like they're currently streng...

When we get to this time of the year it can feel like things are starting to wind down... but not over at White Deer! I wanted to share with you what I'm doing in these final months of the year to not only prepare for 2023 but to keep momentum rolling NOW! This is a little bit of an insight into the backend of my business - enjoy listening to my plans, ideas, launches, things I'm changing and thin...

If you're anything like me, numbers are one of your least favourite parts of business. They're one of the jobs you tend to put off then finally get to later and regret you let your books get so out of order. Well, I think it's time we change things around and take ownership of this less fun area of our biz. In this episode I chat with money and business mentor Natalie Hall. She shares with us 5 nu...

It's the question EVERY business owner needs to tackle at multiple times in their business: Should I DIY my graphics, hire a professional, or should I get my VA to do it? And there's no one right answer for everyone, but there will be one right answer for you in this season. So in this episode I'm going to step you through the most important things you need to consider depending on your budget, st...

When we first start our business it can be difficult to know how to infuse our personality and passion into it. Tara didn't have a bad brand, but it didn't quite match her deep caring nature or spiritual focusses - so, in The Co+Creation Club we changed that. I'm so excited to share Tara's story with you. Discover just how empowering and impactful it was for her to update her branding herself and...

I wonder if you can relate to Nivek... "I jumped onto Canva late one night to start working on my brand but I felt so stuck. So uninspired. I felt like I was going to snap! I couldn't look at it all anymore. I need someone to guide me... I couldn't articulate what I wanted but I knew I didn't want to stay in this place any longer." "Whenever I put anything into the world, I want to be proud of it....

It's time to get real. Sometimes in business we can keep on trying, keep on hustling, keep on researching... but at the end of the day we still feel STUCK. We feel overwhelmed, unsure of our next move or uninspired and it's just all too hard. It's at this point we have 2 choices. 1. Do we try again - start the process of finding inspiration, researching and brainstorming what we need to do OR 2. D...

Sometimes your brand doesn't feel quite right anymore. You've been in business for a little while now and what you started with isn't what's going to take you to the next level... it's time to expand. But HOW? Exploring the possibilities for your brand can be a daunting task but I think here are 6 keys to do it and I want to let you in on what this process looks like for your biz! Decide whether y...

Let's talk Landing Page design. Landing page are SUCH an intricate beast that there are SO many schools of thought on. Thankfully today's guest has worked for some big businesses and done all the testing for us! Join Lex and I as we chat about those pages on our website that often do the selling. We'll cover: What makes a landing page different to your general website Some of the mistakes Lex ofte...

Sometimes all the demands of life just feel so overwhelming... the tasks to do at home (all the cooking, cleaning and managing!), the tasks for work (running your own biz isn't simple!) and everything else... motherhood, relationships, not to mention: looking after YOU! In this podcast episode I chat to Bridget Johns from Be Simply Free about how we can not just declutter our homes (not even somet...

How do you know what your brand should look like? There are so so many styles out there it's hard to choose which is right for you! In this episode I'll let you in on why it's a non-negotiable to know what YOUR brand style is. Plus what are the 6 top current styles and how you can choose what yours needs to be!   On Thursday the 18th of August 2022 I'll be releasing a quiz to help you find out you...

Why do you need to think like a designer when you're NOT a designer? Well, if you're doing any of your own biz graphics you are YOUR designer and thinking like one will help the process be so much quicker, enjoyable and fail safe. When I teach design to small business owners I use my White Deer Framework, it's split into 3 pillars but today I want to share with you the "Attitude" pillar. It sits i...

Every small business owner thinks that it won't happen to them. But the truth is, hacking is on the rise!! And if you're like me [until now] you've had your head in the sand crossing your fingers it'll all be okay. But did you know: even though a hacker isn't getting that much if they hack you... they can hack more of us quickly because our businesses are not secure so, it's still worth their time...

If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day. So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful! Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing! Enjoy, and let these nuggets spur you on!

Rebranding your business is a BIG deal and shouldn't be done on a whim. But sometimes we get sick of our brand, or it feel really outdated... So when is it RIGHT to rebrand? In this episode I cover 5 questions to ask yourself to know if it's time for you biz to get a new look. Am I just bored? Or is it really time? Is what I'm doing the same as when I started? Is my niche still the same as when I...

I LOVE scrolling my socials and seeing business owners taking charge of this business by designing their own graphics. BUT There are some mistakes I see them make, especially RIGHT NOW, that are jeopardising their professionalism. Design mistakes that are saying to their audience "I'm just a little side hustle, not a professional you can trust". Thankfully though, these mistakes are SO easy to fix...

When a client comes back to work with you again because they loved working with you the first time, it's free! What I mean is that you didn't have to spend your advertising budget or time getting them to purchase from you because they were already sold on you the first time. The art of getting return clients comes a lot down to creating a premium experience. An experience that feels nurtured, exci...

Being alive for 29 years doesn't really qualify me to be THAT wise. I know. But, I do think I have a couple of nuggets to share in the world of business. And so to celebrate my upcoming celebration of another year around the sun I wanted to share with you 29 things that I've learnt before I turn 29. Some of these lessons I've learned the hard way, others came naturally (thank goodness!!). Grab a c...

Choosing the fonts to use in your business graphics is no small decision! It'll totally impact the way your business will look, how professional it comes across as well as the type of feel people get when they see your biz flyer, instagram or website. Most biz owners get VERY overwhelmed choosing fonts though - they know it's important but they don't know how to do it well. Well, I'm here to help...

Canva can be tricky to learn [and master!] - just like all new things!! But dear business owner - you DON'T need a Canva teacher. I've seen a lot of people who actually are quite apt at using Canva still creating designs that suck... #soz Because Canva isn't magic. And design isn't just about prettiness. Design is about communication... and it's non-negotiable [as a biz owner making your own graph...