Seriously in Business: Brand + Design, Marketing and Business

It's been exactly 1 year since I shared about life, motherhood and running a business - back when bubs was almost 6 months old (back in EP 24). It's time for another check-in because, honestly? This is the kind of stuff I'd love to hear from other biz women/mothers. This episode is less advice and most an honest look at where I'm currently at - the struggles, the frustrations and the wins. Sit dow...

Most designers would shout an almost deafening "NO!!!" at the idea of a business owner designing their own logo. And for good reason!! Logo design is more than just making a pretty logo for your business. There are MANY things the common DIYer misses that can be detrimental to their businesses' professionalism, quality and legal soundness. So, in this episode let me take you deep on the 5 things y...

Creating content for allllll of the different platforms that we're on, almost constantly can be wildly exhausting. A few posts a week to our socials, showing up in Instagram stories, sending emails, podcast episodes, reels, blogs... (are you exhausted yet!?) BUT there is a magical method we can take advantage of to STILL keep up sharing as much but not become inevitable overwhelmed. It's called re...

“The Club reignited my love and excitement for my business!” Laura came into the club with a beautiful logo but wasn’t sure how to translate into her everyday graphics that would do her truly incredible offerings justice. But boy, Laura took these 6 weeks in the club and made them work for her!! We created SO MUCH together. She now has so much ready to take her business forward for YEARS - not onl...

Every business owner must make this decision - will they choose to hire a graphic designer to create their graphics, or will they roll up their sleeves and do it themselves? If you've chosen the latter than this episode is for you. I want to share with you my White Deer Framework - a framework I've never actually shared publicly before but that underpins everything I do with my students and client...

What does it FEEL like to interact with your business? Not as you, the biz owner, but as a stranger? Is your experience like walking into the Reject Shop? Fluro lights, a little cluttered and duck in duck out vibes? Or is your brand experience like walking into a Louis Vuitton shop... perfect lighting and surfaces, spot on tunes and an attendant giving you their full attention? In this latest ep o...

Me: Mum, I'm hiring a VA! Mum: A what? Me: A virtual assistant? Mum: Huh? Like a computer assistant? Me: No, like a personal assistant... but she's not with me in person, she helps me online. That is a bit of a glimpse into the convo I had with my mum a few months ago when I first hired a virtual assistant. But it wasn't a quick decision. I'd been thinking about it for a year or so but was never s...

When we're in those early stages of business (and throughout and whole business to be honest) there are TWO graphics I think are non-negotiables. Two graphics that we must have sorted to give us a professional, consistent and easeful business. 1. A style guide: This is a guide to your style. Not only does it lay out your colours, and your fonts but also your brand elements... are you going to have...

Writing a Sales Page can be SUCH a daunting task! Sales pages are those long form web pages that we use to sell something - most often, an online course or program. But there are SO many things to know... How do you know what to write? How long should it be? What do I need to focus on? All. The. Things! In this podcast ep copywriting genius, Nami, gives us some incredible insights! Including uncov...

Have you ever thought about designing your social media posts, or your business logo but felt overwhelmed and given up before you started? Or maybe you've created a design but you just can't bring yourself to post it anywhere coz you know it's not perfect... Or are you just too scared to even login to the Canva account you created 6 months ago and attempt to make something? Mindset can play a huge...

The existence of my whole business is targeted at one thing - helping biz owners create their own graphics, posts and logos. But WHY should a business owner actually do it? Actually, get onto Canva and make their own graphics over hiring a designer? I firmly believe there's a place for both BUT in today's podcast episode I want to share with you my FIVE favourite reasons to know how to make your o...

Selling can often feel kinda awkward and yuck... BUT one of the best ways I know of to sell authentically is to share stories. As humans we are so pulled to stories. They pull us in, make us feel things and often guide us to discover something new. And so to learn how to tell stories in our business can actually be a really powerful and natural way to sell. And it's NOT just in using your brand st...

Creating graphics for our business isn't about making "pretty things". Design is actually all about COMMUNICATION.   Communicating our message. Communicating why people should work with us. Communicating how to take action. Communicating our value. Communicating how professional we are.   And in this episode I want to talk to you about one of the biggest problems I'm seeing in graphics that busine...

I see people that look like me EVERYWHERE. In clothing shops, models, ads, in business, as mums... everywhere I look I feel like I'm a part of the conversation.. I'm included.. that I belong. But for so many other in our country (and the world) they don't see themselves represented. They don't see their skin colour or ethnicity shown. They don't see themselves in ads, or in the jobs they dream of,...

Wanna know what it's like to have your business transformed by YOU with the help of a designer?   Then this episode is gonna be your cup of tea! Join me as I chat with 2 incredible small busienss owners, Nic Everist and Marie Vakakis. Nic and Marie just finished my coaching program, The Co+Creation Club where they worked on their own business graphics in Canva - but with my help.   As a result the...

When someone works with your business as a solopreneur they work with YOU! It's so essential that your business not only looks great - but resonates with you. WHY? For 2 reasons: 1. That your audience can get a real idea of what it's like to work with YOU. You are unique, the way you work is unique - let your brand channel that. 2. So that YOU feel connected to your business. If you're trying to h...

Have you ever thought "Hmm, I probably shouldn't really be using Canva for my graphics... it's not that professional". Sure, it doesn't do as much fancy things as Photoshop or cost as much as the Adobe Suite but friends - I use Canva for 95% of my own designs!! (AND my clients who run million dollar businesses). So, the clincher isn't Canva itself... it's something else. In this episode of Design...

Most small business owners cringe at the idea of calling themselves a "CEO"... but should we really shrink away from the term so fast? In this podcast episode I interview Ellie, my business coach and client, on how thinking like a CEO is a non-negotiable for every business owner. Ellie is a mindset and marketing coach that has created MASSIVE results for her clients (including me!). We chat about...

Let's pull back the curtain a little. This Friday hubby and I are celebrating our 5th wedding anniversary. And as a little nod to that I thought what better episode to share with you than an interview and discussion with my lovely husband himself! Join us in this episode as we discuss: What it's really like to be married while running a small business each and parenting a toddler The uncertainty a...

If making graphics for your business feels hard right now... you're not the only one. But I want to let you know: Design does NOT have to feel hard. You don't have to feel overwhelmed when you know it's time to upload a post onto Instagram. You don't have to put off creating the slides for your presentation next week. You don't have to get stressed at the idea of making a flyer or business card. I...

Want to know a sure-fire way stand out? Create your own league. Creating a business that is in its own league means you’re no longer treading water trying to keep up with your competitors, but you’re doing your own unique thing. One that no one can compete with because it’s YOU. The wonderful Sofia Bernadi joined me on this weeks podcast to discuss how signature frameworks and personal branding ca...

It's almost the new year! And what could be a better way to finish 2021 and start 2022 than with a collection of Nana's Nuggets!? If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day. So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful! Plus, I exper...

This week I had the pleasure of sitting down with Grace Howes. Business Mindset Coach and all-round-legend! Grace and I chat about some of the mindset block and hurdles we as business owners can face - and some steps we can take to move beyond them into deeper success and joy. We cover: • How we can learn to trust ourselves • Becoming self-aware and learning what our triggers are • How to stop get...

50 Episodes! A baby, a group coaching program and some incredible interviews later and here we are... at episode 50! In this episode I wanted to celebrate with you (and THANK YOU). I'll be sharing the 5 things I've done that have been PIVOTAL to my success. I can guarantee each of these things has resulted in my business taking huge leaps - and even if I took away one of them, my biz would be in a...

In business, we can't afford to not use our time well. We can't afford to waste time doing things that: 1. Won't move our business forward 2. Take us longer than they should And that's what this episode is about. I've taken a snippet from my workshop Supercharge Sales in Your First Year of Business + Beyond and am sharing with you how you can make sure that the graphics you ARE making ARE communic...