Seriously in Business: Brand + Design, Marketing and Business

Menstrual cycles and running a business...how are they related? A lot it seems! Get ready to dive into the world of understanding and harnessing the power of the menstrual cycle for success in both your business and personal life. Our guest is women's menstrual cycle expert and coach Charlotte Pointeaux. She walks us through the different phases of the menstrual cycle, highlighting their strengths...

Your brand can make you money. Your graphics can impact how much you make. There are a few things I take ALL of my students through when we work on their graphics to make sure their brand and graphics are set up in a way that's going to help grow their business! Consistency: Building a Brand That Makes Money Brand Vibes: Conveying Your Value and Premium Status Strong Layout: Showcasing Your Offeri...

“Shiny Object Syndrome” is a struggle I’ve spoken to COUNTELSS business owners about. Thankfully - it is curable! And in this BONUS episode of Seriously in Business I’m speaking with someone whose done just that. Amy Laurens worked with me in The Co+Creation Club and together we worked on TWO brands! One her personal brand as an author, and the other as a publishing house. Amy is now growing her b...

Imagine booking 1 new client, scoring a hot lead and signing 9 people to your email list (without a freebie!) after only ONE DAY after launching your rebrand! This is what happened for Co+Creation Clubber, Cat Dunn. Cat worked with me in the last round of The COo+Creation Club to totally revolutionise her brand to be more than just a couple of colours she thought looked nice...to a whole brand sui...

Are you wondering whether or not your business should invest in design? Design plays a significant role in attracting the right clients to your business and building trust and credibility with your audience. Through investment in design, you can create a visually appealing and professional brand that stands out from the competition and delivers measurable results. In this episode of Seriously in B...

Our guest speaker for today is Ellie Griffin from Island Village. We chat all things from unconventional "creativity" in everyday life, all the way to the impact joining me inside "The Co+Creation Club" has had on her and her business. During the episode, we explore different ways to foster creativity, including movement, play and being free from distractions like technology. Creativity is an impo...

I feel a bit silly making this episode since I feel like a complete novice! ...but I just wanted to share my story behind growing my YouTube channel from almost no subscribers to nearly 10,000 in under 3 months. I started out (and still am) a total newbie to YouTube but there were a few intentional things I did to help grow my channel and I wanted to share that with you too. How I monetised my cha...

In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals. Mistake #1: Not Showing Up: Many entrepreneurs hide behind their products or services, missi...

In this episode, we dive into the topic of self-worth as a business owner with guest expert Sam Dhu. Sam is a Psychotherapist and self worth coach who believes when we harness our inner resources of self-compassion/worth/acceptance it can be the difference between being stuck in survival mode and confidently thriving. During the interview, Sam shares stories and experiences of self-worth, and offe...

In this podcast episode, we're talking about one of the most important aspects of branding: fonts! You'll learn why choosing the right fonts is crucial for creating a cohesive and recognizable brand identity. I'll also discuss the common mistakes people make when it comes to font selection and offer tips for how to choose fonts that work well together. It's important for every biz owner to know ho...

Gaining followers or getting likes on social media means nothing unless those followers are the kind of people who we can't wait to work with (and who one day want to work with us!) AKA. Soulmate clients. In this episode, Hazal shares with us how we can attract rather than "find" soulmate clients. As well as how we can niche down and really know what makes US different and valuable to our soulmate...

All any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers. There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption). Keep every post branded #noexceptions Use "portrai...

This episode is a little different than usual! I chat with mum and business owner Desiree to learn how she does life, motherhood, home making and business. We cover: work boundaries, communicating our needs, creating undistracted work times and more! Desireé Robinson is a a homemaker, homesteader, homebirther that enjoys a cup of tea as well as a family adventure with her husband and 3 young boys....

Free Canva Worksheet to plan out YOUR Wow Model: https://partner.canva.com/wowworksheet Knowing Canva or liking a certain colour are both wonderful things -but they don't make your brand good, memorable, stand out or resonate with your dream clients/customers. We can't just choose colours, fonts or graphics for our business on a whim - these decisions will help to determine how our brand connects...

Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it? In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business...

Setting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily - to not get in your own way when it comes time to put yourself out there! These are the 5 most important graphics I see almost all business owners needing! This ep will unpack each one and the key things you need to think about whilst creating. 1. Brand 2. Social templates 3. F...

There's usually 3 camps you might sit in when you hear the word public speaker: That's not relevant to me, I'm not a public speaker AGGHH public speaker. YUCK. Never ever. Yes! Tell me more how I can improve my craft. This podcast is for ALL 3 types of people... and especially those of you who fear public speaking or don't think it's for you. In this interview with Kate Cashman we uncover why ALL...

Are you thinking about hiring a virtual assistant to take on some of your tasks? That's awesome! But before you go handing everything over, make sure you have a solid brand in place first. Your VA can't work magic if they don't know what they're working with! So, get your branding sorted before you get too excited - otherwise, whatever they create for you is likely to be not related to you or your...

You know those people who just go ALL IN? Who commit to working with you and you just get to sit in awe as you watch the process unfold and the results begin streaming in because someone said "YES"... That's Lavinia. And Lavinia is not only one of my incredible past Co+Creation Clubbers, but an incredible business owner in her own right. Lavinia stepped out of corporate into starting her own onlin...

Balancing who we are and what we love, with being a business owner can be a tricky feat. We are pulled in so many directions, with so many demands, priorities and expectations... Join me in this episode as I chat with Marlous Teh about ways you can accept your current season in life and business (HELLO being a mum of a toddler whose capacity is far lower than I want it to be). Marlous was also a S...

Are you ready to level up your Instagram game and turn random people stumbling across your Instagram into dedicated followers and buyers? Well buckle up, because we're diving into the secret sauce of creating a killer Instagram presence! Instagram has become the go-to platform for businesses and individuals to show off their brand and reach more peeps. But let's face it, with so much content out t...

It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages. But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since). And I just KNEW I needed to get her onto the podcast to so you could start t...

We're back for another year! Welcome to 2023 with Seriously in Business! Have you ever wondered what it takes to make your brand truly stand out? What makes a potential client instantly connect and want to work with you? The answer - an "elevated" brand. An elevated brand experience is one that is professional and considered, making you the standout professional in your field. (Note: A "profession...

Can you believe that we're here? 100 EPISODES!! To celebrate I wanted to do something a little different! I've invited my incredible business coach, mentor and friend, Ellie Swift, to join me as a guest host on this episode. The roles will be reversed and I'll be jumping into the hotseat while Ellie asks me some epic questions from you, my audience! We cover everything from my personal life, wheth...

When someone works with your business, they work with YOU. So how can you create a brand that captures who you are? That helps people get to know YOU when they see your graphics. That YOU feel proud to promote and show up inside of? Inside this episode I'll share with you some key things to consider before you create your visual brand (or rebrand) to make sure you graphics OOZE that uniqueness tha...