Seriously in Business: Brand + Design, Marketing and Business

Do you really need a full brand or can your business get by with just a logo? SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more. Why? Wel...

What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses). You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your...

Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me. I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet.   Want to work with me in 2024?   Here are the 2 m...

Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business. Key takeaways: - Establishin...

In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included. Key Takeaways: 1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, c...

In this episode, business strategist Sarah Greener joins host Jacqui Naunton to discuss the power of implementing systems and the strategic use of time. Whether you're a solo entrepreneur or managing a team, you'll learn valuable insights on streamlining processes, prioritising tasks, and balancing business with personal priorities. Key Takeaways: 1. Identifying Time Consumption: Learn how to pinp...

Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding. Key Takeaways: 1. What Your Brand Should Do: - Repr...

In this episode of the Seriously in Business Podcast, Jacqui is joined by brand strategist and copywriter, Nikki Hamilton. Nikki shares her insights and expertise on brand strategy, customer research, website building, and much more. If you're a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen. Key Takeawa...

Does it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn? In this episode we'll chat about why *almost* every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing. How much you understand design will im...

Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post? As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposef...

When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message. In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or...

How can we learn to love ourselves? To embrace all the different parts of us. To show up in business, and in life as our unique selves...? In this episode of the Seriously in Business podcast, I chat with Sarah Viliamu, a model, mother, influencer, speaker, and founder of two businesses as Sarah shares her journey of self-love and self-confidence. (Plus, hear a BTS look at influences marketing and...

Are you a small business owner wondering if it's the right time to invest in your branding? Branding isn't a small (or cheap) task to undertake and it's not always a clear "YES!!" that your visual brand is something you need to work on right now, so let's explore the pros and cons of investing in your branding now or later. As a designer, I may be biased, but I'll try to give you a fair perspectiv...

Ever felt like you needed to hide from your financials? That it was either too scary or too hard? IN this episode I'm thrilled to have had the opportunity to interview Clare Wood, money mentor! We delve into the importance of knowing your numbers and making informed decisions for your business. Running a business isn't solely about helping people; it's about making money too. Clare emphasises the...

We only get one chance to make a great first impression… a chance for people to say YES to hitting that follow button, or to leave our page maybe forever. In this episode, I discuss: 🔹 Designing your Instagram page to make a great first impression: When someone stumbles upon your page, it's crucial to communicate what you do and why they should follow you. I share tips on using visuals strategica...

Exciting news! We are pregnant and expecting baby number two! It's been a journey to get here, but we are over the moon about this new addition to our family. **Sending love to all of you in seasons of waiting of grief around this sensitive topic. Please feel full permission to skip this episode if needed. ❤️ In this episode of "Seriously In Business," I want to give you a behind-the-scenes look a...

Expenses in business can be overwhelming, especially when you're just starting out. So, in this episode, I’m excited to share with you some free or affordable ways to build an incredible brand for your business without breaking the bank. We’ll cover three key aspects: design platforms, design resources, and design education. It’ll come as no surprise that Canva is one of my top recommendations. Th...

Did you hear the news? September 1st marks the official launch of White Deer Studio! A virtual design agency where my team and I work with you to create epic brands, designs and templates for your business! But I wanted you to get to know these lovely ladies, and wildly talented designers, for yourselves! So, introducing Vanessa Chng and Hannah Dempsey! If you're listening before September 1st, he...

Every business owner needs to design this at some point in their business (and often multiple times!). When is the right time is to hire a graphic designer for your brand or graphics? Coz design can have huge impacts for your business - good OR bad. Design impacts the value your biz communicates, it fosters loyalty, and helps achieve brand consistency. A well-crafted brand, whether it's created th...

Let's dive into the world of customer avatars and how they can revolutionize your marketing approach. Our special guest, copywriting expert Rashida Tayabali, believes that understanding your customer's likes, dislikes, needs, fears, goals, and dreams is crucial in selling products. By creating a customer profile, you can better allocate your marketing budget and communicate more effectively with y...

We see people’s launching a program from the outside but rarely do we get a glimpse into what went INTO launching that program. HOW was it successful? What makes some launches work and others flop? What thinking went into it? In this episode I take you a little behind-the-scenes of my recent (most successful to date!) launch of my program The Co+Creation Club. I’ll share my timelines, targeting an...

In today's episode of the Seriously in Business Podcast, we have a special guest, Tamsin Starke, from Email Parade, a boutique agency that specializes in helping business owners with their email marketing campaigns. Tamsin joins us to share her expertise and insights on the design aspects of email marketing. But before we dive into that, we get a peek into Tamsin's journey, from her background in...

I still can't believe it. 10k. That's a lot of people! And I'm so grateful!! But this episode isn't about me. It's about you, and how you can utilise some of these content tips to grow whatever your platform of choice is! Because content is king. My first tip though is a bonus tip and that is to embrace beginnings luck! Sometimes it can be a GOOD thing to be starting a platform from scratch and no...

This is such a value-packed episode! Special guest, Emma McQueen, a motivator and business coach, and I chat everything from sales, business mindset, and social media strategies. Emma McQueen shares her journey of starting her own business and generating significant revenue in the first few months through nurturing relationships rather than cold calling. She emphasizes the importance of being genu...

Should you use trends in your visual branding? Or is that unwise? In this episode of the Seriously in Business podcast, host Jacqui Naunton, a professional graphic designer, delves into the topic of trends in branding and design. Trends have their place! But we need to make sure to not just follow them blindly. A trend can help your brand to look modern and up with the times BUT a trend can also m...