Seriously in Business: Brand + Design, Marketing and Business

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey. Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was mis...

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business! In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the...

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business). Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email,...

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital lear...

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business.   Key Takeaways: - The challenge of work-life balance differs when working for oneself compared to working...

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything? In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my b...

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spend...

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too. And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!! So what are my top tips get getting unstuck when...

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your...

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green? Key Takeaways: - The importance of understan...

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOING In this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanism...

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations. Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it...

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees. Key Takeaways: - The investment of time and resources required to bring an employee up to speed, and the timeline for empl...

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding. No matter your situation, this episode of the Seriously in Business podcast has...

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business. Does your brand evoke the right feelings? Do the colours make sense for your industry while st...

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm. But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for...

So just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!). But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used F...

We've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise? In this episode of the Seriously in Business Podcast I want to share how to strategically choose what gra...

Let's dive into the world of SEO with special guest Karlie Plowman, an expert in website design and search engine optimization. Karlie shares her journey from office administration to building her successful business, The Techno Bird, and offers invaluable insights into the ever-evolving realm of SEO. Whether you're a business owner looking to improve your website's visibility or simply curious ab...

In this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby. From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing mark...

In this episode, I sit down with Lisa Byrne, a product-based business coach, to delve into the unique challenges and strategies for success in the world of e-commerce. Lisa shares valuable insights from the daily routines of a business owner to the key differences between product-based and service-based businesses, the importance of boldness in marketing, and the evolving trends in marketing for 2...

I'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey. In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching onl...

Are you feeling stuck in your business, your relationship, struggling to overcome self-sabotage, or seeking a balanced approach to achieving personal and business success? Join me as I chat with today's guest Casey Warwick as we explore the intersection of mindset, spirituality, and business growth in this empowering episode. Key Takeaways: - Casey Warwick emphasizes the significance of integratin...

I cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz. I'm going to share with you from 2 sides: 1) What I've seen are common struggles and solutions for biz owners DIYing their graphics 2) Key things that I've done as a c...

I'm so excited to introduce you to Laken Chin Poy, a true powerhouse in the business and inner work arena. In this episode we'll cover wisdom on building businesses, embracing life's challenges, and mastering the art of growth like a boss. Our girl Laken didn’t have it easy. I mean, she started from the bottom, dealt with some serious curveballs, and shaped her challenges into stepping stones for...