Seriously in Business: Brand + Design, Marketing and Business

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass 90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all. In this episode, I’m showing yo...

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass In today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not cleve...

In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it). We di...

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass You might have all the Canva skills or templates in the world, but if you’re designing from a place of doubt… well, those graphics won’t sing. I’m talking about the real behind‑the‑scenes thing that determines whether your brand looks polished, cohesive and like a brand people want to buy from. You’ll l...

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Or learn more about DIY Design my Biz 👉 https://diydesignmybiz.com/limited Ever scrolled past a graphic on Instagram and… instantly forgot it existed? That might be exactly what’s happening with your graphics if they’re missing this one crucial thing: emotion. In this episode, I’m diving into one of th...

Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you’ve ever opened Canva and felt the urge to add just one more thing... a shadow here, a glow there, maybe a new font “just this once”, you’re not alone. But here’s the truth that most designers won’t tell you: over-designing your graphics might actually be lowering your brand’s perceived value. In...

Joining me is Shay Brown, co‑founder and COO of Bucketlist Bombshells, freedom‑lover and business strategist extraordinaire. We dig into how she’s built a purpose‑driven, multi‑6‑figure business without burning out; how she works roughly 25–30 hours a week; and how you can choose the right business model for your season too. Whether you’re curious about whether to do a course, a membership or high...

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club I chat with Jessica, a fellow designer turned business owner, about what really goes on behind the scenes of a rebrand, why even designers struggle to do it for themselves, and how the right support turns brand chaos into clarity and momentum. We keep it real (kids, beads and all) and talk through the nitty‑gritty of design bloc...

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the excitin...

Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club Today I’m chatting with Sarah from the Co+Creation Design Club (and previously the DIY Design My Biz crew) about what happens when your visuals don’t feel like you anymore. We dig into the moment when you know “something’s off”, how to spot it, and how to move from uninspired graphics to a brand you own and love. This one’s for...

What if hiring someone isn’t the answer… because you haven’t defined your OWN job yet? In this episode, I’m joined by Ash Battye - leadership coach, business owner and founder of Emerald HQ - to unpack the not-so-glamorous but super essential reality of hiring in small business. We dive into what actually needs to happen before you post your first job ad (spoiler: it starts with YOU), how to deleg...

Ever opened Canva and immediately wanted to close your laptop again? Maybe it’s the 47 unnamed files… Or that logo you swear you uploaded but can’t find anywhere… Or just the time-suck of starting from scratch every single time. In this episode, I’m walking you through the exact system I use to organise my Canva like a pro, and save HOURS of design time every month. Here’s what you’ll learn: Why y...

If Canva could talk, it would probably throw some serious sass your way... In this cheeky but wildly helpful podcast episode, I share what your Canva chaos is actually trying to tell you about your brand, your systems, and your mindset. Because the truth is... how you use Canva reflects how you run your business. From version 87 logos to Untitled 45 file names, I’m walking you through how to fix t...

So many women in business get tangled up in all the things they “should” be doing with design. But I firmly believe: mindset (your brain) will always override skills. In this episode, I walk you through three mindset traps I see over and over: perfectionism, comparison, and fear of visibility...plus a bonus mindset shift you can start applying today. Key Takeaways Perfectionism: Why chasing “perfe...

I chat with Trang Nova, a speaking coach, storyteller, and founder, about one of the most powerful tools in your business toolkit: storytelling. In our conversation, she walks us behind the scenes of her own daily routines, shares her journey from a shy immigrant kid to TEDx speaker, and gives actionable tips for transforming your stories into marketing, content, and connection. If you’ve ever fel...

You don’t have to be on Instagram to grow a business, but if your people are there, it’s a goldmine. The pressure around Insta is real: content, consistency, algorithm, what to post, when to post, how much to sell … it’s overwhelming. In this episode, I bust myths around Instagram and walk you through the three essential ingredients to posts that actually work... ones you won’t dread creating. Wha...

I’m pulling back the curtain on what’s really been going on behind the scenes in life and business lately. From building our dream home to launching my course again, winning an award I never thought I’d even enter, and hosting a retreat with my baby in tow, there’s been a lot. If you’re a fellow business owner trying to do big things while living a full life, this episode’s for you. What I share i...

Ever wondered what’s really holding back your Instagram from looking professional and attracting clients? After running an Instagram audit experiment with my audience, I discovered some BIG recurring mistakes...and in this episode, I’m sharing the top five. From font choices that confuse your audience, to post sizes that kill your reach, to the magic of consistent branding… this episode is packed...

Ever wondered if online courses are still worth it in 2025? With AI, free content everywhere and a crowded market, you might be questioning whether your audience would really pay for one. In today’s episode, I chat with Sara Vezensek, who went from private chef on luxury superyachts to building her freedom-based business online. We dive into the realities of online courses, what makes them succeed...

If your Canva feels like chaos and your feed feels like a guessing game, no matter how hard you try, nothing just falls together...you’re not alone. That’s exactly what today’s episode is all about. In the first four episodes, we covered your Foundations (B), Aesthetic (U), Identity Toolkit (I), and Logo (L). Now we top the pyramid with D, Design Suite. It’s what brings your brand together, makes...

If your logo is “fine” but doesn’t feel like you, attract the right clients, or work across platforms... it’s probably not doing its job. In this episode, I’m diving into why logos should come after brand foundations, the difference between pretty and purposeful, and how to make your logo work everywhere from websites to socials. What You’ll Learn: Why your logo should be one of the last things yo...

Inconsistent fonts. Off-brand colours. Visuals that feel “meh.” Sound familiar? It’s not just a design issue, it’s a TRUST issue. This is part 3 of the Build Brand Method series and we’re diving into your Identity Toolkit...a key design decision that builds INSTANT trust and makes designing in Canva faster, easier, and more professional. Inside this episode, I’ll show you: The 3 design decisions m...

If you’ve ever opened Pinterest for brand inspiration and ended up lost in a rabbit hole of pretty-but-useless pins… you’re not alone. In this episode (Part 2 of my Build Brand Method series), I’m showing you exactly how to use Pinterest strategically to create a mood board that actually helps you design your brand. Whether you’ve never thought of using Pinterest for branding OR you’ve tried but f...

If you’ve been feeling like your brand is “fine” but not WOW… chances are, you’re missing this step. Today I’m kicking off my Build Brand Model series by breaking down the very first thing you need to get right if you want a brand that’s magnetic, consistent, and actually works for your business. Before you even open Canva or pick a colour palette, you need this foundation in place...because when...

Ever wondered if your gorgeous website and emails are missing the mark for millions of people with vision or hearing differences? In this guest podcast episode, Erin Perkins, deafblind accessibility educator and CEO of Mabely Q, joins me to share how small changes can create massive inclusivity in your business and boost trust, engagement & retention. Key Takeaways Accessibility isn’t just a check...