Seriously in Business: Brand + Design, Marketing and Business

Can you believe how much has changed since 2015? TikTok didn’t exist, Canva was new, and the iPhone 6 was “cutting-edge.” Fast forward to now, and branding and business look totally different. In this episode, I unpack the radical shifts in tech, consumer behaviour, content expectations, and brand design, so you can stay ahead of the curve in 2025 and beyond. Marketing today requires more platform...

Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat! From juggling business with kids to globe-...

This episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life. Here’s what I answer: What to do when you hit a creative rut (and why boundaries can spark creativity) My favourite new Canva feature (it’s a g...

What if your words were the most overlooked part of your brand? In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.” If your captions feel a little beige, your...

Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built. If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without dr...

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh? In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making proce...

You’re getting clients. You’re making sales. You’ve got a good thing going. But deep down... you know something’s off. You’re working with great clients, but not dream clients. You’re making sales, but not at the level your offers deserve. You’re showing up, but not feeling fully confident in your brand. That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix...

Ever looked at a business owner and thought, “How on earth is she doing it all?” Here’s the truth... she’s probably not. I’m definitely not. In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night wo...

Behind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too. In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that fee...

If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals. In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are....

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience. In this episode, discover three course design mistakes you might be making that are silently costing your sales. Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join...

Ever poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad. In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first lau...

Running a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra 💜 I’ve used Kartra for years to run my emails, courses, checkouts, automations, freebies, and more... and I’m breaking down exactly why I chose it, how I use it, and how it...

Your sales page can make or break your course launch — so how do you make one that actually sells? In this episode, I’m joined by the amazing Kate Scott from Launch Out Loud™, and we’re diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts. If you’v...

https://www.diydesignmybiz.com/manychat DM automation has changed the game for my Instagram marketing... and in this episode, I’m sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep 😴 If you're ready to work smarter and collect more leads with LESS hustle, this one’s for you! You’ll learn: W...

There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for? In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives. I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in an...

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way). My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those. From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects)...

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner. Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your...

If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it. I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around unt...

Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way. You don't want to miss...

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity!  I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not...

Feel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster. We’re talking: • A Brand Kit setup that means no more hunting for fonts and colors every time you start a design. • Strategic folders so you can actually find what y...

Let’s be real—word-of-mouth is great … until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you! Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal , and we’re unpacking the marketing shifts that help you stop waiting on...

Cue the confetti because we’ve hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I’m celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours. This special episode, I’m joined by Ellie Swift, Erika Cramer, S...

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead. In this episode, we're diving into: Making Your Designs Easy to Consume...