White Deer, Jacqui Naunton
Seriously in Business: Brand + Design, Marketing and Business
(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as gl...
Author
White Deer, Jacqui Naunton
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
273: 3 Canva Shortcuts That Will Save You Hours 06.07.2026 14:37
If you haven't caught the first two podcasts of this series yet (workflow and brand foundations), go back and listen to those first... they're honestly going to move the needle more than today's episode will. Today we get into the nitty gritty of time-saving shortcuts in Canva. The exact clicks, the exact keys, the exact little habits that shave minutes off every single Canva session. I'm not expe...
272: How I Use One Canva Design for an Entire Quarter 29.06.2026 12:16
If you listened to part one of this series, you already know the foundations. Today's a bit more fun, I promise. I'm walking you through the exact system I use to cut my Canva workflow in half, and it's the same system that blows my students' minds every single time I share it. It's called the Page Stack System, and the short version is this: stop pressing "new" every time you need a design. Stack...
271: This Canva Brand System Setup Saves Me Hours Every Week 22.06.2026 18:54
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Free trial of CANVA PRO! https://partner.canva.com/prodeer If your Canva session regularly turns into a 45-minute spiral that ends in frustration... this week’s podcast is for you. In part one of this brand new three-part series, I'm breaking down why so many business owners are losing hours inside Canv...
Episode 270: Emily Built a DIY Brand So Good, People Ask Who the Designer Is 15.06.2026 37:38
Want to join Emily and I inside DIY Design My Biz? Join today: https://whitedeer.com.au/diy-dmb (DM me “secret squirrel” on Instagram (@whitedeergd) for $200 off 🤫) What does it look like when a student actually follows a design process? Today I chat with Emily Richardson, founder of Holistic Dermal Clinic, who joined DIY Design My Biz with zero brand and a very clear idea of how she wanted thing...
269: Graphics That Sell vs Graphics That Just Look Good 08.06.2026 11:55
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Is your brand looking good but not converting? There's a reason for that. You've done the work. You've built a brand, you're making graphics, you're showing up consistently...and people are liking and saving your posts. But they're not getting in touch. They're not purchasing. And it's making you wonder...
268: The mindset shift that makes DIY design actually work 01.06.2026 13:53
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass If you've ever spent an hour fiddling in Canva and walked away wondering whether it actually... worked, this video is for you. The problem with DIY design usually isn't the tools or even the skill level. It's that nobody taught you to think like a designer. And that one shift changes everything about ho...
267: The brand shift that could take you to $100k 25.05.2026 14:13
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass You've got a great offer, know your stuff and you’re working hard. So why aren't the right clients finding you, following you, buying from you? A lot of the time the answer isn't your pricing, your confidence, or even your copy. It's your visual brand. And specifically, it might be quietly signalling to...
266: Who You Surround Yourself With Matters More Than You Think 18.05.2026 31:20
Business can be lonely. Like, genuinely, surprisingly lonely. You're in your office, making things happen, and unless you've got the right people around you, it can feel like nobody quite... gets it. In this podcast, I’m joined by my biz bestie and marketing business coach Hazal Ozturk for a really honest, unscripted chat about the rooms and relationships that have shaped both of our businesses. W...
265: Stop Repurposing Until You Have These 6 Brand Building Blocks 11.05.2026 24:42
Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't workin...
264: Why Your Team Can't Do Great Design Without This One Thing 04.05.2026 57:32
Ready to get design support for your business and your team? The Co+Creation Design Club is open now: https://whitedeer.com.au/designclub If you've ever looked at your team's graphics and thought "it's not quite right... but I can't explain why", I sat down with Sarah Greener, business coach for ambitious women who want thriving businesses and full, well-rounded lives, to chat about what changed t...
263: Sloppy Design Is Quietly Costing You Money 27.04.2026 18:20
Join the Hero Design System Masterclass: https://whitedeer.com.au/hero Have you ever spent three hours producing a podcast episode, handed it to your team... and watched the graphics fall completely flat? No DMs, no click-throughs, maybe a handful of likes if you're lucky. There’s something a lot of business owners quietly suspect but don't want to deal with: sloppy design isn't just a branding pr...
262: The Canva System That Helped Sarah Stop Starting From Scratch 20.04.2026 48:10
Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero If you've ever finished recording a podcast episode and thought, right, now I just have to figure out what to post about it... this one's for you. In this guest podcast, I’m joined by Sarah Beisel, a Facebook group strategist and business coach, for an honest conversation about what content creation actually looks like for a b...
261: The Design System Every CEO Needs for Scalable Content 13.04.2026 13:18
Watch the Hero Design System Masterclass: https://whitedeer.com.au/hero If you’ve ever tried to “just resize” your content across platforms… you already know the truth, it doesn’t work. What performs on Instagram won’t perform on YouTube. What works on LinkedIn won’t land on Pinterest. And when you try to force the same design everywhere? Your content flops… or worse, you burn HOURS redesigning ev...
260: What I’d Do Differently If I Rebranded Today 06.04.2026 16:34
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_Rebranding Terms & Conditions apply.* If you’re thinking about rebranding… this is your sign to STOP before you open Canva. Because the biggest mistake I see? It’s not bad design… it’s bad strategy. I’m walking you through exactly how to rebrand your business the right way… so you’re not back her...
259: Why Your Content Takes So Long (It’s NOT What You Think) 30.03.2026 16:21
https://whitedeer.com.au/multiply Grab your FREE Canva repurposing system: https://whitedeer.com.au/mutiply Last year, I shared something slightly embarrassing… I had published nearly 200 podcast episodes, and barely repurposed any of them. Which meant hundreds of hours of valuable content were basically sitting there… unseen. Today I’m pulling back the curtain on what actually changed everything...
258: You Don’t Need More Content… You Need THIS Repurposing System 23.03.2026 16:28
Grab your FREE Canva repurposing system: https://whitedeer.com.au/repurpose If you’ve ever felt like you’re putting SO much effort into your content… and barely seeing results, this video is going to hit home. Because it’s not that your content isn’t good enough. It’s that you’re not fully USING it. I’m sharing the exact shift I made about 50 episodes ago with my podcast that completely changed ho...
257: How I Actually Manage Finances of a Course, Coaching + Agency Business (With My Accountant Mum!) 16.03.2026 31:57
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_SwitchToXero Terms & Conditions apply.* Running a business isn’t just about the visible parts… the branding, marketing, and client work. Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting. In this episode, I’m pulling back the cur...
256: 6 Mistakes That Ruin Your Design Project (Before It Even Starts) 09.03.2026 27:13
Work with my design agency: www.whitedeer.com.au/studio If you’ve ever hired a designer and the experience went sideways… you’ll want to watch this video. Because while outsourcing design can save you time and elevate your brand, it can also go off the rails very quickly if the process isn’t handled properly. Today I’m flipping the script a little. Usually I teach you how to DIY your branding and...
255: 5 Backend Systems Every Legit Business Needs 02.03.2026 21:44
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_5Systems Terms & Conditions apply.* If you’ve ever felt like your business doesn’t feel “legit” yet… this video will change that. I’m sharing 5 systems that make you look professional AND feel organised (even before you hit 100k). Looking professional isn’t just about having a beautiful logo or a...
254: This Canva template mistake is slowing down your business 23.02.2026 17:58
You buy the beautiful Canva template. You swap the colours. You change the fonts. You tweak the elements. And somehow… it still looks off. Amateur. Messy. Not quite right. The Canva templates aren’t the problem, it’s because you haven’t been trained in design principles. I’m unpacking why Canva hacks and templates feel like the solution (because we LOVE ease and efficiency)… but why they fall flat...
253: Using LinkedIn to Book Clients (Without Social Media Overwhelm) with Hailey Rowe 16.02.2026 32:16
If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content. We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Insta...
252: The Real Experience Behind My Brand Photoshoot (Planning + On The Day Tips) 09.02.2026 30:32
Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience. Here’s what I cover: Why brand photo shoots matter more than you think DIY vs Pro: which route is right for your stage of biz How I chose my photographer (and why I travelled!) Outfit planning tips and why brand colours matter The posing...
251: The Smarter Way to Build a Brand in Today’s Online Business World 02.02.2026 22:54
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass One of the biggest questions new business owners face is this: Should I outsource my design or learn to do it myself? I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I a...
250: 5 Ways I Teach My Students to Use AI in Design (That Isn’t Actually Designing) 26.01.2026 12:01
DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmb AI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design. I share FIVE ways on how I use AI...
249: Brand Rules: When They Matter… and When They Don’t 19.01.2026 12:12
Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Most business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them w...
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