Serious Social from immediate future

As brands and marketers flood to social media, we're seeing too many common mistakes being made. In this week's Serious Social, CJ is going back to basics and addressing these avoidable mistakes face on. As well as revealing the tangible pathway to success and how to excel in social this year, whilst bringing audiences into the heart of your brand. Copyright: immediate future Website: ht...

With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn't have to be this way. In this week's Serious Social, Katy Howell will be talking about how to build, long term, one to one relationships, at scale on social and make 2021 a year of growth. Copyright: immediate future...

The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.l...

If you want to succeed on social in 2021, then look no further than your social media manager. The voice of your brand. The expert of their craft. They are the key to your success. Join Katy Howell in this episode of Serious Social (the last one of 2020!) to hear how you can get the best out of your team in 2021.

We're not averse to making bold predictions at immediate future. As we look ahead to 2021 we're forecasting what creative trends will lead to social success and identifying the formats marketers should and shouldn't be using in their social content. Join Colin Jacobs in this episode of Serious Social as we predict what creatives will be a smash hit in 2021!

How not to bumble or botch social in 2021 The only thing we can predict about social in 2021, is that it will be unpredictable. So how do you plan for uncertainty? Why should you plan? Can you plan? What does a plan look like? Join Katy Howell in this episode of Serious Social are she explores how to structure your plans and smash social in 2021. Copyright: immediate future Website: http://www.imm...

Join Belle Lawrence in this episode of Serious Social for best practice tips on tone, voice and copywriting. Discover how your brand personality online can make a lasting connecting with your audience and help you stand out amongst competitors. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·       ...

Join Colin Jacobs, MD of immediate future, in this episode of Serious Social as he gets into the nitty-gritty of effectively structuring a brainstorm whilst working remotely and sharing the lessons we've learnt ourselves in the past 8 months. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·   ...

Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://...

Over 200 brands shared their insights with us... join Belle Lawrence and Katy Howell in this episode of Serious Social, where they'll be sharing results from our very own benchmark tool, breaking down the comparisons and helping marketers prepare for 2021. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/I...

Join Colin Jacobs in this episode of Serious Social, exploring the world of digital-only events - how to promote them on social media and what you need to be doing to prove value back to business. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFut...

In this episode of serious social, Katy Howell is joined by Ian MacArthur from Sagittarius agency to talk search and social and what insurance brands can teach us. Tune in for insight from our latest research report and learn from what’s happening in the insurance industry today. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www...

In this episode of Serious Social, Laurens Grisel is joined by talented film actor/voice actor Anna Rust to discuss voice and how to apply it impactfully to your creatives on social media. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·...

Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators earning money from their videos, and the third doing their best to explain why their video technology is the best in the world, don't you think you need to keep up? Copyright: immediate future Web...

Given our need to be more authentic in a world fuelled by mistrust, employee advocacy is more important than ever. Businesses need to start utilising their employee's social profiles to promote smarts and awareness. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.f...

In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging travel sector. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTub...

In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking value from social with old fashioned marketing practices and a slug of common sense. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube....

This year more than most, online communities have sprung up for all sorts of people to connect with each other. Brands are keen to get in on the action, looking to build branded communities. In this session, Katy Howell explores why so many communities fail and what steps and investment you need – and if it’s even worth the bother at all!  Copyright: immediate future Website: http://www.immediatef...

Social is all about being brave. So, in this episode of Serious Social Live, Associate Director Belle Lawrence gives some examples of brand bravery, and gives away some best practice tips on avoiding mistakes! Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com...

The now, next and normal of social marketing was not just another webinar. Katy Howell and Suzanne Korff (Princess Cruises) took a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. If you're looking for actionable direction from a marketing head full of real-world advice, you've come to the right place! Copyright: immediate future Website: http://w...

Too many businesses start their social media marketing journey with a pre-conceived idea of the number of posts they need, the frequency with which they need to appear, and don't know what the best way to spend their social budget is. You need experienced heads who have a proven track record of creating go-to-market and go-to-business strategies in social media.  In our latest Serious Social...

In this episode of Serious Social, Katy Howell is joined by Neville Hobson, award-winning blogger and podcaster, to discuss the challenge of building trust in innovations and the future of social.

As the world changes, everyone is reconsidering touchpoints and changing their behaviours - in both reality and virtually. Yep, marketers, you need to think about your digital touchpoints and sort out your customer journey on social. In this episode of Serious Social, Associate Director, Belle Lawrence, explains why. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social pr...

The B2B landscape is flush with more usable content than you may think! Businesses need to be controversial (to an extent), experiment with different types of content and front up to the current challenges faced in boardrooms today. In this episode, MD, Colin Jacobs, explores how businesses can improve their B2B content. Listen now! Copyright: immediate future Website: http://www.immediatefuture.c...

Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the things you need to think about to help you get started. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/u...