Serious Social from immediate future

In this episode of Serious Social, designers Ollie Farnden and Chantal El Bikai discuss the importance of 'trusting the process'. Tune in to find out what it is and how not trusting it will lead to erroneous results.

In this episode of Serious Social,  Katy Howell explores how we’re shifting back to some old school disciplines and what tactics and approaches from the past are worth revisiting. Listen now to find out some old social that can be dusted down and used again. 

With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and Belle Lawrence outline best practice tips for both organic and paid TikTok strategies. 

How much do you know about the Apple push for privacy through iOS14 and the effects it's having on Facebook ads? If the answer is "not enough", then this podcast is for you! Tune in to hear from Belle Lawrence as she delves a bit deeper into the subject, exploring the impacts, changes and how you can handle it. 

In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the signs and trends you need to look for and how you can adapt and flex to meet expectations as we move into the new normal. 

This episode of Serious Social is all about moment marketing in social media. The people and brands that capitalise in the moments are rarely being agile and doing it off cuff. It can all be done ahead of time. Join CJ and discover how to make moment marketing meaningful for your brand on social with our 5 top tips!

In this week's Serious Social Live, Belle Lawrence covers off all mistakes you can avoid making with Facebook marketing, from not setting up a Business Manager, to getting locked out of your account! Tune in and discover some of the best practices for social media and avoid putting your brand at risk.

In this week's Serious Social Live,  Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report, to explore and debate the insights of the report and how it will influence our thinking and actions moving forward. Tune in to find out key takeaways about the future of B2B marketing. 

To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about some of the trends, tactics and plans from brands including Adobe, Siemens, SAP and WorldPay.

It’s BBQ season! And we’ve uncovered some sizzling opportunities for brands who want to reach the grilling parties - from equipment to meat-free choices, Brandwatch has come through for us and we’re ready to share some with you. In this episode of Serious Social Belle Lawrence explores how to utilise data to create relevant, meaningful content for social, and why it’s so important to listen to und...

Crafting thumb-stopping social creatives is hard, but it’s even harder if your briefs are too vague, or even worse, too prescriptive. IF Account Manager Laurens Grisel is joined by Digital Designer Ollie Farnden, taking you through the do’s and don’ts of briefing for social media, with an example of how we approach briefing as well. 

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? Are you being pushed whether it contributes meaningfully towards business goals? If all that sounds rather too familiar then listen to Colin Jacob's latest  Serious Social Podcast as he explores how to prove the value of social to your boardroom. 

The way brands interact with their audiences on social media has noticeably changed. Consumers are demanding more and will no longer put up with a lack of response or engagement from brands. Whether you're scaling up your organisation or team, or just shoring up your processes, then tune in to Serious Social live this week with Belle Lawrence, and gain practical advice about engaging well on...

Yes, we think your social customer journey is like the map in Jumanji, welcome to the jungle. In this week’s episode, Katy Howell makes no apology for drawing parallels with the hit movie to explain the complexity and shifting landscape you need to navigate, to uncover customer touchpoints across social.  

In this episode of Serious Social, Colin Jacobs will be exploring how to drive sales qualified leads through better marketing qualified leads on social media. Listen now to discover what a successful demand generation campaign looks like and why demand-gen is much more sophisticated than just selling on social.

    | Social has turned what was once opaque to clear glass. as employees’ tweet and snap and Tik Tok their view of your business. It means your leadership is centre stage, your practices under scrutiny and your behaviours spotlighted. And today more than ever that public sharing of your company culture cannot be wallpapered over with some nice marketing. Katy Howell's joined by the amazing,...

In our latest Serious Social Live we discussed the hidden complexity of social media copywriting, covering everything from accessibility concerns to tone of voice. Belle Lawrence is joined by IF Account Manager, Laurens Grisel, and self-confessed word nerd Vanessa Souris, taking you through their top tips and what to avoid when crafting thumb-stopping social copy. Copyright: immediate future Websi...

In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IF...

It seems you cannot go a day without companies making missteps on social. From inappropriate covid responses, to BLM virtue signalling – this last year has been a playbook on how to miss fire with your messaging, alienate customers and garner awareness for all the wrong reasons. No one wants to purposefully upset customers. So how can you stop being tone deaf? Copyright: immediate future Website:...

In this week’s Serious Social Live we’ll be looking at best practice when it comes to design on social, particularly when a brand needs to change perception or communicate sustainability values. Belle Lawrence is joined by IF Senior Designer, Chantal El Bikai and OSP Design Director, Sharon Wallace. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·       ...

Right now, Clubhouse is the talk of the town - quite literally. But should brands be on there? Join Katy Howell in this week's Serious Social as she explores the value Clubhouse can bring to brands and why you should be paying attention to this new social network. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.co...

In this episode of Serious Social, Katie Patterson, Senior Account Manager at IF, is joined by Lois Engstrand, Senior Global Marketing Manager at ClauseMatch, to discuss the challenges that start-ups face when getting their marketing off the ground.

Tune in to our latest podcast ‘Big Brand Secrets to Creating Audacious, Killer Social Content’ where Katy Howell chats to McDonald’s Director of Digital, Karl Boyce, and Auto Trader UK’s Head of Content & Social Media, Laura McNally about being bold, brave, and daring on social! Hear real stories of how an audacious approach to content creation can help your brand stand out on social! They’ll...

With customer trust at its lowest, your branding on social is more important than ever. In this week's Serious Social, Katy Howell is joined by Founder of Dawn Creative, David O'Hearns, sharing best practice tips and brand stories to help you set yourself apart and show you why branding on social is a must.  Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social p...

A lot happened in 2020, and the same is true for the paid media landscape. In this week's Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your paid strategy this year, and helping you understand the priorities for paid social. Copyright: immediate future Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://w...