Serious Social from immediate future

If business hasn’t focussed resource on their social media marketing by either not having enough people or the right people, it can be really challenging to create content. In fact, the roles in social media these days encompass not just posting on social…but skills in copywriting, visual branding, strategy, crisis and customer service, paid ad campaigns, tracking and analytics - the list goes on!...

Myths, they surround us. Many have tried to prove or disprove the existence of Nessie, the Loch Ness Monster. Bodmin Moor is said to have its own beast who occasionally wanders into view, and lightening supposedly doesn’t strike twice, although some scientists take issue with that claim. The same reach can be said of marketing myths. Once cultivated from a person’s mind and shared initially from d...

It’s social moments and trends that let us understand audience intent. It’s rising interests and topics that enable us to align and drive brand in the category. And it’s changing behaviour that identifies triggers and motivations we can influence.   Hence, we are always looking at the data. We’re used to surprises, but never more so than when we saw Christmas was trending in summer!   Website: htt...

The latest episode of our Serious Social podcast with our Associate Director, Belle Lawrence looked at the role of sound in social media! Listen now for a deep dive into how you can enhance your 'sound on' social formats like Stories and Videos. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https:...

Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and eventually, trust you. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   · ...

From the planning, processes creation and policy development you may need to undertake, we’re going to explore differentiating between issues management and crisis management and knowing the actions you need to take should a crisis occur. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.co...

Updates on how user numbers and engagements are growing on certain channels, suggestions about getting started on TikTok and Pinterest, and recent data on sectors like food and drink and travel as the UK starts to tentatively open up again. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook....

How can social media play a part in growing your business, especially in times of crisis? Katy joined Simon from Downtown, to discuss everything from reach to personality. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/co...

As we move into recovery, consumers and customers have renewed interest in markets they have abandoned for the last few months. In this episode, we're talking getting your recovery social media campaign ready. Immediate Future CEO, Katy Howell discusses the strategies brands should use to make sure their social media campaigns are timely, punchy and strike the right tone. Listen on... Website...

Instead of pitching or even bringing in a broadcaster, become the broadcaster. Gain insight on how to make your live broadcasts rival the messaging and quality seen on BBC News, Bloomberg and more. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: h...

Now is the time to reevaluate how you are gaining social media conversions. Belle Lawrence shares how tips and strategies for how you can best use CTAs, motivation and emojis. Website: http://www.immediatefuture.co.uk Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/...

Why and how to be distinctive, empathetic and in tune. Away with the clichés, sad music and mentions of challenging times. Brands need to demonstrate EQ in their social content. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin....

Please, please, please stop using boring photography, go have some fun, be bold enough to do things differently and go and do things that industry hasn't done before. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/co...

New to paid social, or looking to brush up – we’ve got some top tips and insight for you Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/company/immediate-future/   ·        Twitter: https://twitter.com/iftweeter   ·     ...

Need a framework for creating the right content under pressure? We’re here for you. This episode was recorded live on Facebook, on Friday 24th April 2020.   Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/company/immediate...

Don’t wait for lockdown to lift and then start your brand planning – you’ll lose valuable H2 ground. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/company/immediate-future/   ·        Twitter: https://twitter.com/iftweet...

How are our digital communities changing, and how can we better engage with them?   This episode was recorded live on Facebook, on Thursday 9th April 2020.  Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.com/ImmediateFuture/   ·        LinkedIn: https://www.linkedin.com/company/immediate...

What planning must you do for the inevitable new normal? What we know is - fundamentally the pandemic is changing some big factors in society from economy to technology. We know need to be on top of that because we need to understand where our role is as brands and it's uncertain, that play out that will happen is an uncertain future, so how do you plan for uncertainty? Website: http://www.im...

Right now, as a Social Media Marketer, the single most important thing you can do is listen. Tuning into what's going on around you, within your sector and within social conversations will ensure success during this uncertain period. Website: http://www.immediatefuture.co.uk   Social profiles:  ·        YouTube: https://www.youtube.com/user/IFTubes   ·        Facebook: https://www.facebook.co...

Welcome to the Serious Social podcast, created by the straight-talking social media experts at immediate future. In this episode, we’re talking data. Associate Director Belle Lawrence is joined by Managing Director Colin Jacobs as they discuss the data you should be collecting from social media and how to utilise it within your marketing mix. Our website: http://www.immediatefuture.co.uk   Social...