Edd Dawson
SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give y...
Author
Edd Dawson
Category
Podcast website
Latest episode
Dec 1, 2025
Where to listen?
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Episodes
Google Search Console - Must have FREE tool 29.01.2024 10:49
Send a text Link to Google Search Console = https://search.google.com/search-console SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how Keyword...
7 Farming Lessons for SEO 26.01.2024 10:59
Send a text If you've ever wondered whether the patience of a farmer could teach you a thing or two about the digital landscape, then you're in for a treat. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.e...
Lead Magnets - building contacts online 24.01.2024 12:34
Send a text Unlock the secrets of transforming casual website browsers into loyal followers with the expertise of Edd Dawson, founder of KeywordsPeopleUse.com. This episode promises to elevate your understanding of lead magnets, those crucial tools that convert visitor curiosity into concrete contact lists. Edd, a seasoned affiliate marketer and SEO with over two decades under his belt, doesn&apos...
Content That People Link To: Tools 22.01.2024 14:16
Send a text Despite what some will tell you, people will actually link to your content if it's good enough without you having to do any outreach or payment. Tools are the best content I've found for building links, listen in to find out more. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodc...
Programmatic SEO - deploying SEO at scale 19.01.2024 10:37
Send a text Ever wondered how the digital giants like Airbnb dominate search engine results with what seems like an endless supply of content tailored to every corner of the globe? That's the magic of programmatic SEO. No coding skills? No problem. I'll debunk the myth that you need to be a tech wizard to utilize programmatic SEO, making it accessible to all. SEO Is Not That Hard is host...
Parasite SEO: Climbing the SERPS on the Shoulders of Giants 17.01.2024 14:37
Send a text Parasite SEO is a real trending topic at the moment, but what is it? How do you do it? What are the potential risks and rewards? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-...
What podcasts do I listen to? 15.01.2024 15:06
Send a text The full list is: Niche Pursuits Podcast Search Off The Record Authority Hacker Podcast Nudge Doug Show Marketing Against The Grain Carl Broadbent This Week In Digital Marketing The Unscripted SEO Interview Podcast Forte Growth Startups For The Rest Of Us RHLSTP SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a...
Understanding Blackhat - PBN's 12.01.2024 6:03
Send a text Navigating the shadowy labyrinth of SEO tactics can be daunting, but fear not, for I, Ed Dawson, am here to illuminate the path. Journey with me as we explore the controversial world of Private Blog Networks (PBNs), a black hat SEO strategy shrouded in risk and the potential for severe penalties. With my extensive background in website development and monetization, I'll disclose t...
Affiliate Tips - Optimising for EPC 10.01.2024 6:23
Send a text Unlock the full potential of your affiliate website without chasing new traffic! Your guide for today's revenue-boosting journey is Ed Dawson, an SEO and affiliate marketing maestro with over two decades of experience. Ed lets you in on a little-known strategy that centers on maximizing your Earnings Per Click (EPC). By making each visitor to your site more valuable, you're s...
How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone 08.01.2024 12:13
Send a text Ever wondered how to snag the elusive attention of over a thousand potential users at a bustling SEO conference? With a blend of curiosity gap principles and a clever little flyer, we turned a simple prize draw into a whirlwind of brand interaction. We share how the right combination of branding, curiosity, and an enticing offer can lead to significant user growth and take your SEO...
Backlinks - the Good, the Bad & the Ugly 05.01.2024 11:25
Send a text Backlinks count, yes, but they aren't all equal and they aren't all risk free. Google Link Spam policies: https://developers.google.com/search/docs/essentials/spam-policies SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO...
Rank & Rent, the new SEO gold rush? 03.01.2024 12:27
Send a text Rank and Rent is the monetisation model that everyone seems to be talking about right now. However, is it as simple and lucrative as some say? We cover the opportunities up for grabs as well as the challenges that need to be overcome to successfully pull it off. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a...
Retro SEOINTH - How to have great ideas? 01.01.2024 6:40
Send a text It’s New Years Day when this is being published so Happy New Year to everyone out there! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a ne...
Retro SEOINTH - The Power of Shared Learning: Mastermind Groups 29.12.2023 13:07
Send a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today...
Retro SEOINTH - Should you chase keyword search volume? 27.12.2023 9:08
Send a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today...
Retro SEOINTH - Quick SEO Tip #13 - Patience 25.12.2023 5:53
Send a text Yes it’s Christmas day when this is being published so Merry Christmas one and all! As it’s the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer l...
Retro SEOINTH - Google Patents 22.12.2023 13:32
Send a text As it’s Christmas and the time of year where most of us take a well earned break, including myself, I’m putting out some of my favorite episodes from earlier in the year These are some, the more evergreen episodes, even if you’ve heard them before I think you’ll enjoy them second time around, and if you are a newer listener then these are the ones I’d not want you to have missed. Today...
Edd guests on The Unscripted SEO Interview Podcast 20.12.2023 55:34
Send a text Todays episode is something a bit different. Last week I was a guest on the Unscripted SEO Interview Podcast with Mark A. Preston. It was great of Mark to ask me to appear on a podcast that’s previously had such well known guests from the SEO Industry such as Rand Fishkin, Barry Swartz, Lilly Ray and many many other well known names. Mark has very kindly allowed me to post the audio of...
What Tools Would I Recommend? 18.12.2023 9:24
Send a text Tools covered in the podcast: https://mailchimp.com/ https://www.canva.com/ https://clicky.com/ https://www.descript.com/ https://www.buzzsprout.com/ https://clarity.microsoft.com/ https://www.dropbox.com/ https://trello.com/ https://keywordspeopleuse.com/ https://workspace.google.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed th...
Are Pages better than Posts on Wordpress? 15.12.2023 7:35
Send a text Welcome to another episode of SEO - It's Not That Hard! Looking to build authority on your WordPress site? You've come to the right place. We dive in by discussing a common conundrum - why, despite having amazing content, some posts struggle to establish authority. The culprit? WordPress's inherent structure. You'll learn how the reverse chronological order of posts...
Questions, not Keywords, and why it's not just for SEO 13.12.2023 10:27
Send a text We'll see how a focus on queries can revamp your SEO strategies, as well as how to build topical clusters and authority to significantly boost results. For those in PPC, I'll share insights on identifying potential objections through understanding the questions people ask, helping you craft more effective landing pages and skyrocket conversion rates. I'll also explain h...
Evaluating expired domains and domains at auction 11.12.2023 13:01
Send a text A friend recently shared a link to a telecoms niche domain on an auction website. Intriguing, right? So, I embarked on an evaluation journey using tools like the Wayback Machine and 'whois' commands. I delved into its past—its history, backlinks, and previous content—all in real-time, for you to learn and apply. We will explore if the domain had completely expired or if it&a...
301 Redirect tips 08.12.2023 8:40
Send a text Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with search engines. But there's a simple solution - 301 redirects. As your host, Ed Dawson, founder of QWidthPeopleUsecom, I'll unpack the...
The 8 Step Topical Cluster Design Process 06.12.2023 10:15
Send a text Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson, the founder of KeywordsPeopleuse.com, lays bare the magic woven by topical clusters, pillar pages, cluster pages, and internal links. Edd...
Site Architecture For Topical Authority 04.12.2023 7:00
Send a text Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experience resonates with instances where brilliant content simply lacks the strategic planning of organization. Let me introduce you to the...
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