Edd Dawson

SEO Is Not That Hard

Business EN ↓ 361 episodes

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.  Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give y...

Author

Edd Dawson

Category

Business

Latest episode

Dec 1, 2025

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Episodes

Should you be giving up on Google? 25.03.2024

Send a text Link to the Sparktoro Report the episode covers: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.eddd...

Why doesn't Google just tell us what it wants? 22.03.2024

Send a text Ever found yourself puzzling over the cryptic ways of Google's search algorithms? You're not alone. We tackle the burning question: Why can't Google just tell us what it wants?  SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101...

Why you should ask your customers for feedback 20.03.2024

Send a text Ever wondered how a simple customer suggestion can transform an entire service offering? Join me, as i cover a game-changing discovery during an onboarding call with a ustomer, all revolving around the potential of customer feedback to revolutionize SEO strategies and website enhancement. A paying client’s curiosity about keyword cluster visualizations sparked an epiphany for us at Key...

Is AI Content Doomed? 18.03.2024

Send a text  We'll unpack the recent Google algorithm upheavals and what they mean for the future of AI-generated articles. Despite AI's growing capabilities, there remains an irreplaceable value in the authenticity and creativity that only human writers can offer. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a...

Can You Recover From A Google Penalty? 15.03.2024

Send a text I run through the types of Google Penalty and what you'll need to do to recover.  SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo...

March 5th 2024 Google Core and Spam Updates 13.03.2024

Send a text All the latest news on Googles March 2024 Core and Spam updates. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleU...

Collect Testimonials 11.03.2024

Send a text The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal n...

Search Intent 08.03.2024

Send a text Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidentl...

Engineering as Marketing 06.03.2024

Send a text Ever wondered how the big players like HubSpot and AHREFS reel in customers without a sales pitch? Join me, Ed Dawson of KeywordsPeopleUse.com, as I pull back the curtain on the secret weapon of 'engineering as marketing'. In our latest podcast episode, we're not just talking theory; I’m going to give you a front-row seat to over two decades of my SEO and website monetiz...

EMERGENCY PODCAST - March Core Update & Spam Update 05.03.2024

Send a text Google Blog Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=en Google Twitter Accouncement: https://twitter.com/googlesearchc/status/1765060149662920747 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Qu...

Create More Than You Consume 04.03.2024

Send a text Unlock the transformative power of creation over consumption in the digital landscape with me, Ed Dawson, as we embark on a journey to turn knowledge into action. With over two decades of experience, I'll be your guide through the often overlooked yet critical practice of generating content that propels both personal growth and project advancement. This episode peels back the laye...

Conversion Rate Optimisation (CRO) 29.02.2024

Send a text Book Recommendation: Making Websites Win Ever wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill S...

Get your Free copy of my 101 Quick SEO Tips 28.02.2024

Send a text You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal n...

Are Niche Sites Dead? 25.02.2024

Send a text Is the age of niche sites crumbling before our eyes? As an affiliate marketer and SEO expert with two decades of experience, I, Ed Dawson, expose the stark realities and future possibilities for niche sites in the wake of Google's 'helpful content update.' This episode isn't just another doomsday prediction; it's a clarion call for content creators who've...

What does Google really think about AI Content? 23.02.2024

Send a text Google Guidance on AI Content - https://developers.google.com/search/blog/2023/02/google-search-and-ai-content SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a pers...

Link Building Using Awards 21.02.2024

Send a text Unlock the secret to elevating your site's credibility and watch your SEO soar with innovative link-building through the power of awards. With two decades of experience under my belt, I'm peeling back the curtain on how cleverly crafted awards can catapult your website into the limelight, as we explore the lesser-known strategies that top industry players use to gain those pr...

Move your content to the next level with Keyword Clustering 19.02.2024

Send a text Unlock the full potential of your website's content with a deep dive into the world of Keyword Clustering, as I, Ed Dawson, share my two decades of SEO wisdom. You'll come away with a fresh perspective on how to craft content that hits the sweet spot with Google, all while avoiding the SEO faux pas of cannibalizing your own efforts. Throughout the episode, we dissect the intr...

Is The Helpful Content Update Throttling Your Traffic? 16.02.2024

Send a text Link To Carl's Podcast/Youtube - https://www.youtube.com/watch?v=w4KcuiqymHA Link to Twitter Thread - https://twitter.com/UKCarlBroadbent/status/1755149822900801985 Link to Google Search Liason Comments - https://twitter.com/searchliaison/status/1756030468561252718 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and...

To Follow Or Not To Follow, That Is The Question 14.02.2024

Send a text Unlock the secrets of link tagging with relationship values as I, Ed Dawson, unravel the complexities of SEO through my experiential lens. Prepare to navigate the nuanced terrains of nofollow, sponsored, and UGC tags, as we explore their critical roles in protecting your site and optimizing your link strategy. My two decades in the SEO arena have armed me with insights that promise to...

The First Step in Mastering SEO That Most People Overlook 12.02.2024

Send a text Have you ever dreamed of launching your own website but felt overwhelmed by the thought of SEO? That's about to change. Join me, Ed Dawson, for a candid journey into the world of owning and evolving your digital presence. In episode 67 of "SEO is not that hard," I draw from my 20-year treasure trove of expertise to demonstrate just how empowering it is to build your very...

When Guest Posting Goes Wrong 09.02.2024

Send a text Are Google cracking down on Guest Posting for Link Building? The Twitter threads I refer to in the podcast: NicheSiteLady Announces Google Penalty Marie Haynes thread on NicheSiteLady's penalty SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of...

Google Cache - Demise & Alternatives 07.02.2024

Send a text Are you prepared to navigate the shifting tides of SEO without the once-reliable Google cache link? Get ready to explore the brave new world of search engine updates with me, Ed Dawson, founder of KeywordsPupilUs.com. As Google retires a tool long cherished by SEO experts, this episode is your guide through the turmoil, offering essential alternatives and strategies to ensure that your...

Linkbuilding with Digital PR 05.02.2024

Send a text Discover the power of digital PR and how it revolutionizes link building. Mark Rofe's digital PR Course: https://www.digitalprcourse.com/ SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/...

How I use ChatGPT 02.02.2024

Send a text Ever been bogged down by the intricacies of SEO technicalities? Prepare to have your mind blown as I, Ed Dawson of KeywordsPeopleUse.com, journey through the transformative powers of ChatGPT in SEO practices. I've pivoted from skeptic to advocate, and in this episode, I'm spilling the beans on how this AI has revolutionized my approach to technical SEO tasks. Get ready to lea...

SEO data sources - ChatGPT vs Google 31.01.2024

Send a text We cover the differences between Google's real-time web model and chatGPT's dataset limitations.  SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a persona...

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