Edd Dawson
SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give y...
Author
Edd Dawson
Category
Podcast website
Latest episode
Dec 1, 2025
Where to listen?
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Episodes
Quick SEO Tips #41 to #50 17.05.2024 10:56
Send a text Ready to discover the SEO strategies that actually work? I'm Ed Dawson, and I'm about to unlock the vault of my twenty-year journey mastering the labyrinth of website optimization. This podcast isn't just about sharing knowledge—it's about giving you the toolkit to experiment and see real results. Whether you're debating the merits of www versus non-www domains...
Quick SEO Tips #31 to #40 15.05.2024 10:54
Send a text Unlock the mysteries of Google's algorithms and supercharge your website's performance with our treasure chest of SEO quick tips. I, Ed Dawson, am back at it again, bringing you a decade-spanning wisdom in "SEO is Not That Hard." This episode is brimming with insights on how to harness tools like Google Search Console and analytics to master your site's indexin...
Quick SEO Tips #21 to #30 13.05.2024 10:52
Send a text Struggling with SEO or considering an e-commerce venture but don't know where to start? Fear not, as I, Ed Dawson, unlock the doors to digital success with my treasure chest of SEO secrets and e-commerce strategies. Within this episode, I lay out a plethora of actionable insights, from discovering the ease of hiring freelancers on platforms like Upwork to swiftly setting up your o...
Quick SEO Tips #11 - #20 10.05.2024 10:55
Send a text Unlock the timeless secrets to online success as I, Ed Dawson of keywordspeopleuse.com, guide you through a treasure trove of SEO strategies. Ever wondered how to keep your website traffic flourishing year after year? I'm spilling the beans on crafting evergreen content that draws visitors like moths to a flame. Think pieces like a beginner's guide to broadband that, even aft...
Quick SEO Tips #1 to #10 08.05.2024 10:53
Send a text Unlock the power of SEO without the headache as I, Ed Dawson, take you through my top ten quick tips from the extensive 101 SEO tip series. I bring to the table over two decades of experience in building and monetizing websites, ensuring that you're getting advice from someone who's not just studied the game but has been a key player in it. Prepare to boost your site's s...
Referral Programs 06.05.2024 9:38
Send a text Unlock the potential of your satisfied customers to become your most powerful marketing allies! I'm Edd Dawson, founder of keywordspeopleuse.com, here to share over two decades of wisdom on harnessing the energy of referral programs to supercharge your SEO and marketing efforts. This episode isn't about the one-sided world of affiliate marketing; it's a deep dive into th...
Why does no one talk about PageRank anymore? 03.05.2024 11:02
Send a text Ever wondered why the once-mighty PageRank has slipped into the shadows of SEO chatter? Join me, Ed Dawson, as I unlock the secrets behind Google's initial search algorithm and its waning role in modern-day SEO strategies. PageRank's legacy began as the foundation of Google's search engine dominance, where the web's hierarchy was determined by the link love pages re...
Keyword Overwhelm 01.05.2024 8:06
Send a text Feeling swamped by the sheer mountain of SEO keywords? Let's unravel the enigma together, to dissect the art of navigating through the keyword quagmire. It's about cracking the code on which keywords are worth their own spotlight and which are better as a supporting cast, ensuring your content is as streamlined as possible without stepping on its own toes. This episode sails...
Improving by Removing (episode 100!) 29.04.2024 9:56
Send a text Celebrate a major podcast milestone with me, Edd Dawson, as we hit the 100th episode of 'SEO is not that hard'! Join me as I reflect on the incredible journey we've taken together, reaching audiences in 84 countries and beyond. More than a trip down memory lane, this episode zeroes in on the power of simplification in product design. Inspired by the recent revamp of Keyw...
NEWSFLASH: March Core Update Rolled Out 27.04.2024 5:28
Send a text The March Core update completion was announced a few hours ago (26th April 2024) even though it actually completed a week earlier on the 19th April! Feedback to Google form: https://docs.google.com/forms/d/e/1FAIpQLSf76Nm3Xsd5NoOPzFajem2sIdwgeewlqAH7XknhycaqP6myRA/viewform SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm a...
Diversification 26.04.2024 13:24
Send a text Have you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your d...
Keyword Cannibalization, how to avoid, how to fix it. 24.04.2024 13:58
Send a text Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the...
Link Terminology 22.04.2024 11:31
Send a text SEO Glossary : https://keywordspeopleuse.com/seo/glossary SEO Guide to Links: https://keywordspeopleuse.com/seo/guides/links SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips...
Cloaking - a Blackhat story 19.04.2024 11:25
Send a text What is Cloaking? Why do some people do it? How does it work? Why do I not recommend doing it? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligati...
What is Information Gain and does it explain the Helpful Content Update? 17.04.2024 12:54
Send a text Link To Google Patent that mentions Information Gain: https://patents.google.com/patent/US11354342B2/en SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal n...
Just read Google's Guidelines 15.04.2024 9:41
Send a text Google Search Essentials (formerly Webmaster Guidelines) : https://developers.google.com/search/docs/essentials Google Quality Rater Guidelines : https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at...
How many questions should I answer per page? 12.04.2024 8:52
Send a text Ever find yourself pondering how to skyrocket your website's SEO through smart content strategy? I'm Ed Dawson, and in this latest discussion, I'm peeling back the layers on the art of keyword clustering—a game-changer for anyone eager to amp up their online presence. As the brains behind KeywordsPeopleUse.com, I've harnessed over two decades of experience to help y...
Building versus Buying Backlinks 10.04.2024 13:48
Send a text Unlock the secrets of authentic SEO success as we navigate the murky waters of backlink acquisition. In the realm of search engine optimization, the line between ethical link building and the frowned-upon practice of buying backlinks is razor-thin. This episode sheds light on the crucial distinctions, highlighting why Google places such high value on natural, merit-based linking and ho...
The Labour Illusion - show your working 08.04.2024 10:12
Send a text Embark on a journey through the SEO landscape with me, Ed Dawson, where I peel back the layers of keyword clustering's evolution and reveal the game-changing approach we've adopted at KeywordsPeopleUse.com. Say goodbye to the misleading shortcuts of AI-based clustering, as we explore the detailed world of SERP clustering, where actual Google-recognized clusters come to light....
Managing Risk and Building for the Long Term 05.04.2024 12:43
Send a text Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with...
Looking at a site hit by the HCU and Core updates 03.04.2024 10:41
Send a text Links mentioned in the Podcast: Site affected: https://travellemming.com/ My Video to Nate - https://www.youtube.com/watch?v=BDPn7-7G2nc Keyword Clustering results - https://keywordspeopleuse.com/keyword-clusters/share/456 SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You c...
Why you should be Keyword Clustering 01.04.2024 16:11
Send a text Try our Keyword Clustering tool at : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation d...
Is the future of SEO less content? 29.03.2024 10:54
Send a text Has the content mill reached its expiration date? SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeopleUse could help...
Breadcrumbs 27.03.2024 7:48
Send a text Discover how the humble breadcrumb navigation can transform your website from a confusing maze to a user-friendly haven, boosting your SEO in the process. In this recent surge of Google spam and core updates, I've noticed a trend: sites getting hit are the ones missing out on these tiny yet mighty guides. Join me, Ed Dawson, as I pull from the classic Hansel and Gretel tale to she...
Breaking News - New Keyword Clustering launched 26.03.2024 11:29
Send a text Link to watch the video : https://www.youtube.com/watch?v=i-S5gbV2nLI Link to try out Keyword Clustering : https://keywordspeopleuse.com/keyword-clustering-tool SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seot...
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