Edd Dawson

SEO Is Not That Hard

Business EN ↓ 361 episodes

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.  Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give y...

Author

Edd Dawson

Category

Business

Latest episode

Dec 1, 2025

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Episodes

New Developments and Book Coming Soon 01.12.2023

Send a text What if you could demystify SEO, build topical authority and rank your websites with ease?  It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work down to mere hours.  SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave...

Why don't we talk more about Content? 29.11.2023

Send a text Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrative by putting content at the center of our SEO strategy. We'll explore why top-notch content trumps any SEO hack, and why in...

Google Quality Rating - Part 8 - Summary and Key Takeaways. 27.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered why your website is not ranking well on Google? The answer lies in understanding Google's Quality Rater Guidelines. We're wrapping up our series on these guidelines, unravelling the secret sauce that determines page qualit...

Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ. 24.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered if an art page could be considered high-quality content? Or how an error page could potentially boost your site's reputation? Put your queries to rest as we delve into the final part of Google's Quality Rater guidelines, f...

Google Quality Rating - Part 6 - High and Highest Quality Content 22.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf Ever wondered how Google determines the quality of your content? Prepare to illuminate the obscure corners of Google's quality rating process as we journey through the maze of algorithms and criteria that can make or break your website'...

Google Quality Rating - Part 5 - Low and Medium Quality Content 20.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/1...

Google Quality Rating - Part 4 - Lowest Quality Content 17.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/1...

Google Quality Rating - Part 3 - Page quality rating considerations 15.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/1...

Google Quality Rating - Part 2 - the wider website and content creators. 13.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/1...

Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types 10.11.2023

Send a text Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/1...

Machine Learning and SEO (plus how it may feed into the Helpful Content Updates) 08.11.2023

Send a text Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'll be shedding light on how machine learning is different from traditional programming, using a relatable example t...

New content coming soon and new features at KeywordsPeopleUse.com 06.11.2023

Send a text Just a quick one to keep you up to date on what's coming soon! SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips To get a personal no-obligation demo of how KeywordsPeop...

The Importance of Answering Peoples Questions 03.11.2023

Send a text Here's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every possible question within your niche, you'll establish your site as an authority, do your keyword research, and become a referenc...

Monetising - Digital Products 01.11.2023

Send a text What if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world of digital products, exploring everything from eBooks and online courses to photography and website templates. Whether you're selling on ma...

Monetising - Display Ads 30.10.2023

Send a text Are you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how they function. You'll grasp how they generate income, either via cost per click (CPC) or revenue per thousand impressions (RPM)...

Monetising - Affiliate Marketing 27.10.2023

Send a text We start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and get the inside scoop on how to win a merchant's approval. The first half is all about setting the stage – understanding the participants a...

When should I monetise my website? 25.10.2023

Send a text What if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into a money-making machine. We'll navigate the world of e-commerce and lead generation, shedding light on why these types of websites should b...

Deciphering E-E-A-T with Google Patents 23.10.2023

Send a text Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redefined content ranking. We'll also explore the endemic issue of credibility in author bios and examine two intricate patents -...

Google Patents 20.10.2023

Send a text Ever wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsPeopleUse.com, decodes the intricate world of Google's patents, explaining how these can be utilized to enhance your understanding of Google...

Mastermind Groups: The Untapped Resource in your SEO Strategy 18.10.2023

Send a text What if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a journey through his experiences in his own Mastermind group since 2015. He emphasizes how these groups foster a culture of honesty and openness...

More Google Updates and new features at KeywordsPeopleUse.com 16.10.2023

Send a text Are you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host, Edd Dawson, shares his insights on how to understand these changes and adapt your SEO strategies accordingly.  But that's not al...

Helpful Content Update - some early findings 13.10.2023

Send a text What if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Surprisingly, it appears that sites monetized purely by affiliate weren't negatively affected, while those with display ads sa...

The additional benefits of building Topical Authority 11.10.2023

Send a text Sure, building topical authority is great for SEO, but it's also got benefits above and beyond that, including more immediate ones. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-qu...

How to have great ideas 09.10.2023

Send a text Having great ideas isn't as hard as you think, you already will have had loads of great ideas, you are just missing out on them by not using the very simple process we'll cover in this episode. SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free cop...

September 2023 Google Helpful Content Update 06.10.2023

Send a text The September 2023 Google Helpful Content Update has been the biggest I've seen in many years, probably the biggest since Penguin and Panda almost 10 years ago. Here's my thoughts on the update, and what I'd do next. The Google help document about creating helpful content that I refer to can be found here https://developers.google.com/search/docs/fundamentals/creating-he...

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