SEO in 2026

According to Annika Haataja from Seeker Digital, one of the key questions that you should be asking prior to implementing the use of AI in your workflow is “How might AI impact user behaviour?”

As Billie emphasised, you can’t expect AI to solve all of your content production woes automatically. But as Jake Gauntley from KINESSO shares, that doesn’t mean that you shouldn’t be harnessing AI’s power.

Billie Geena from Uptake would like to add a warning though – don’t run full-speed into the unknown with AI without being aware of the potential consequences.

In this episode, David and Jade discuss how to get hands-on to grow your career in SEO. Discussion points include: - What do you mean by hands-on? - What should you get hands-on with? - How does this help to grow your career? - How often should you be doing this?

Although the first chapter emphasised the need to retain your human touch, we can’t ignore the elephant in the room – AI is changing many aspects of SEO, fast. That’s the message that Nitin Manchanda from Botpresso would like to share with you.

According to Adelina Bordea from FreePik, another key use of your human intuition is your ability to differentiate between AI-generated content and human-generated content.

SEO Consultant Jess Joyce shares that your humanity can give you the edge in multiple SEO disciplines.

Following on from Rebecca’s emphasis on personal adaptability, Petra Kis-Herczegh from Kameleon Journal believes that your emotional intelligence might make all the difference.

There’s no doubt that 2024 will see the wind of change continuing to strike the SEO landscape. Rebecca Berbel from OnCrawl believes that adaptability will be key.

David and Heike discuss how neurodivergent thinking can supercharge your SEO. Talking points include: - What is Neurodivergent thinking? - Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent? - How should someone who is Neurodivergent grow their SEO career? - Does an SEO team leader who is managing someone who is neurodivergent need to be...

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong. Talking points include: - What sort of user experience should you optimise for? - How does that increase your organic traffic? - How do you measure improved user experience from an organic search perspective? - Why constantly op...

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey. Talking points include: - How do you Educate Google about your brand? - In which aspects of your customer journey can you control your narrative? - How do you control your narrative? - What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include: - What tasks do humans do best and what tasks does AI do best? - How do you use AI for keyword research? - What AI do you use to cluster topics?

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines. Discussion points include: - How should you keep on top of it? Can you follow everything? - How do you prepare for crazy volatility? - How long after Google's update finishes should you panic? - What is AI good for? - What does this mean practically for the way you alter your SEO strategy?

Casie Gillette discusses the importance of being able to adapt, covering: - With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever. - How often should you set a strategy? - What do we adapt? - How do we adapt? - What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing: - How do you integrate SEO into the broader marketing mix? - How does SEO relate to other marketing activities? - How does SEO drive results overall? - How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI. Discussion points include: - Staying true to brand in a world of AI - Defining what your brand is - Why is this important? - What are the AI temptations that are bad? - What does staying true to a brand mean? - How do you ensure that every marketer in your organisation can articulate what your brand means? - How do you...

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional. Talking points include: - What does that mean? - How does this actually help? - What do you need to improve? - How do you improve it? - How often do you need to do this? - What impact does it have?

In this episode, David and Adam discuss how writing can help unlock SEO delivery superpowers. Specific topics include: - What kind of writing are you referring to? - How do you use writing to communicate more effectively to stakeholders - What are the specific actions you recommend? - How does this impact strategy? - Where does AI writing come into this? - What SEO delivery superpowers are you ref...

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it. Discussion points include: How should we embrace AI content? What shouldn’t be AI content? What’s your AI content production process? What software do you use? How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content". Discussion points include: How do you define SEO content in 2023? Can you not do both at the same time? What if there is no keyword volume for the content that your customers need? What is your current content creation process? How do you measure success?

Isa and David discuss: As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences Talking points include: - How do you connect with untapped audiences? - How do you target the most appropriate untapped audience? - Why focus on content that tells your story? - How does this build backlinks?

In this episode, Vanda and David discuss how to prioritise carefully and solve the right SEO problems. Specific topics include: - How should you prioritise? - What is your prioritisation process? - Typically, what are the right problems to prioritise? - How do you know that you are focusing on the right problems? - What are the wrong problems to prioritise? - How do you communicate what you are pr...

Anna and David discuss: How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links! Topics include: - How do you define interactive content? - How do you make interactive content? - Why does interactive content encourage more links? - What other...