SEO in 2026

Anne Berlin believes that we need to accept and prepare for the fact that Schema is becoming less relevant. Discussion points include how 2024 will be the year that structured data implementation plateaus. Anne believes that NLP has evolved to the point where most structured data is superfluous, except in a few use cases such as for publishers that have page resources prioritization/page speed or...

David and Andy discuss why it's important not to forget your basics and that good strategy doesn't have to be complicated! Discussion points include: - You say that a good strategy doesn't have to be complicated! What is a good strategy? - You talk about complicated tricks and tools available - what shouldn’t you be doing? - What about AI? - How do you know what newer tips and tactics to listen to...

Austine Esezobor and David Bain discuss why branded keywords will become increasingly more important than generic keywords. Discussion points include: What is an entity? Why will branded keywords become more important? What strategy takes best advantage of branded keywords in 2024? Do you not focus on generic keywords at all? What is your keyword research process?

Sara Moccand-Sayegh and David Bain discuss entity building for better EEAT. Discussion points include: How do you build a digital entity? What are the key elements that search engines need to know and how do you teach them? What content do you need before you apply your Schema? What other sites do you need to be on to cement your entity’s authority? You say that when there is understanding, you ca...

Ulrika Viberg and David Bain discuss how the new AI landscape we all have found ourselves in flips around the technical SEO rules. Discussion points include: What are the rules for technical SEO in 2024? How has AI altered this? How do we focus better on semantics on how does this assist AI? How do we better position our AI for AI? How do we mark up our content better for machines? Can we automate...

Miracle Inameti-Archibong and David discuss the resurgence of BrandSEO due to the rise of SGE. Discussion points include: What does brand SEO actually mean? How do you improve your brand SEO? How do you work closely with other marketing teams to promote the brand? What does brand SEO success look like? How do you measure brand SEO performance? What brand SEO opportunities does SGE offer? Any other...

In this episode, David and Charlie discuss why you should be combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates. Topics include: - What are the biggest cannibalisation issues? - How does cannibalisation impact SEO? - How does this impact content? - What do you mean by utilising the reviews system? - How do reviews positively impact SEO?

Martha van Berkel and David discuss how to use connected Schema Markup to prepare your organization for AI and build your company's knowledge graph. Discussion points include: What does optimizing your site and using schema markup in a connected way mean? What are your 3 tips for doing "connected" schema markup? Why does this matter? Why this is important for what's changing in Search - (SGE, Chat...

Mufaddal and David discuss the Importance of how visual elements are going to be more than ever in the new world of SGE. Discussion points include: Why are visual elements becoming more important? What are examples of the visual elements you mean? How do you optimise these visual elements? Where do they appear? What measurable result does this deliver?

Independent Technical SEO Consultant Jono Alderson advises that you cast an impartial eye across your site, asking why Google would want to crawl, index, and rank what you’re offering.

Julia-Carolin Zeng from Charlie on the Move would like to share that the opportunity you are optimizing for is constantly evolving, thanks to the shifting SERP.

In this episode, David and Mathilde discuss why you shouldn't forget the power of TikTok when planning your SEO strategy. Discussion points include: - How does TikTok work as a search engine? - How do you determine if your audience is on there? - Do you conduct keyword research? - How do you optimise your content? - What is the best publishing schedule? - Any other ways to optimise content?

In addition to using services like ChatGPT natively, you should also keep an eye out for better, AI-powered technical SEO tools launching in the near future, says Pam Aungst Cronin from Pam Ann Marketing.

SEO Consultant and Speaker Victoria Olsina says that having a single prompt library might not be enough. You need multiple prompt libraries, one for each client.

How do you ensure that AI is able to deliver in a brand-appropriate, consistent manner? You need to build a prompt library, says Garrett Sussman from iPullRank.

It’s easy to get grand visions of how much content you can create using AI. However, quality over quantity should be your aim, according to Joseph S. Kahn from Hum JAM.

David and Sinead discuss why what you get out of your prospecting tools is a reflection of what you put into them. Discussion points include: - What prospecting tools are you referring to? - What should you be looking to get out of them? - How do you put more into them? - Outreach that you are doing is suitable for the site? - How often should you review how you’re using prospecting tools? - Is AI...

As previously touched upon with Itamar, Isaline Muelhauser from Pilea.ch would like to emphasise that AI can and should be used in the content creation process.

One of the key challenges with uncovering new automation opportunities is the temptation to automate before thinking, shares Tech SEO Trainer Kristina Azarenko.

Expanding on what Jason shared in the previous tip, Itamar Blauer from StudioHawk adds that, if you want your content to appear on the AI-driven SERP, you’ll need to tweak your content strategy.

In this episode David and Giulia discuss how to know how your customers think and make decisions, to be the brand they'll always come back to. Discussion points include: - Why is it important to Know how your customers think? - How do you Know how your customers think? - How do you measure what your customers think? - What do you mean by “make decisions to be the brand they'll always come back to?...

Jason Barnard from Kalicube is focussed on another side to the technological capabilities of AI. He delves into the ways that generative AI is also impacting search results, and what to do about it.

Once you have an understanding of how they work, you can start using large language models to improve your forecasting and save you time, according to Arpad Balough from Slothio.

In this episode, David and Kapwom discuss how to bulletproof your SEO efforts with E-E-A-T to supercharge organic performance. Topics include: - How does E-E-A-T bulletproof your SEO? - What is the most effective way of maximising your EEAT? - What does a supercharged organic performance look like? - How do you measure success? - Is AI impacting EEAT?

Just as we need to get into the nuts and bolts of SEO, we also need to take the time to understand the technology that powers AI, as Bastian Grimm from PeakAce explains.