SEO in 2026

Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024. Discussion points include: What do SEOs have to do differently? How does this impact the way that things are currently done? What has to be optimised to appear in SGE? How do you drive traffic from SGE? Should SEOs also be using AI in their own processes? Should SEOs also be using AI to create content?

In this episode, Kerry Campion discusses why it's important to become "uncopyable" for SEO success in 2024. Discussion points include: How do you become "uncopyable"? What’s an example of a strong brand messaging strategy? How do you lean heavily into your own customer stories and what value does that provide? How do you nurture relationships with thought leaders and what are you looking to achiev...

Begum Kaya and David Bain discuss the importance of making sure your content attracts the right audience and helps them convert. We have endless opportunities to find the right topics, optimize the websites accordingly, and try to reap fruits before really understanding our audience. However, we've seen many examples where it doesn't mean anything beyond some text. Begum believes we have to move t...

Nik Ranger and David Bain discuss what a post-SGE, AI influenced world means for SEO. Discussion points include: How do you leverage natural language processing techniques for information retrieval? How do you leverage natural language processing techniques for text analysis? Why is it more important than ever to understand the mechanisms that underpin how and why results are displayed? What does...

Eli Schwartz and David Bain discuss why you need to focus on the end user only and understand WHY they are searching. Discussion points include: Why is this important? How do you find out why they are searching instead of what they are searching? What tools do you use to assist you with this? How do you alter your content to appeal to the why? Does this apply to every type of content? How does thi...

Amanda White and David Bain discuss how to be continuous and use a wide variety of SEO elements. Discussion points include: Surely you can’t work on everything at the same time? How do you identify who user is? How do you create a strategy around that? Should you not be prioritising the most impactful SEO activities? What are the well-trusted methods we shouldn’t be forgetting? How do you know whe...

In this episode, Bart Magera shares that the answers to your SEO problems lie in the SERPs. Discussion points include: What answers are you looking for in the SERPs? How do you use the SERP to define opportunities? How have the SERPs changed recently? How do you use the SERP to form your SEO strategy? What are your thoughts on the future of the SERP? Read the full transcript of Bart's interview at...

Ken "Magma" Marshall and David Bain discuss how rather than focusing on SEO, you should focus on HEO. "Human Engagement Optimization" Discussion points include: What is "Human Engagement Optimization"? How do you focus on creating web content with the user intent and needs in mind? Show should you use AI / ML? How do you know what your user or customer expects? How do you ensure that you are deliv...

Jan-Willem Bobbink and David Bain discuss understanding the limitations of AI based tools for SEO. Discussion points include: What are the useless exercises are happening based on LLMs that are not suitable for it? What are the limitations of AI-based tools? What are the elements of SEO that go hand-in-hand with AI? What are the elements of SEO that don’t go hand-in-hand with AI?

Myriam Jessier and David Bain discuss how mid-funnel is your strategic target. Discussion points include: What do you mean by mid-funnel? How do you identify Mid-funnel opportunities? What are good goals for Mid-funnel opportunities? Can you not work with both traditional marketing funnels and customer journey mapping? What are the typical touchpoints where SEO is overshadowed where search is crit...

Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers. Discussion points include: What are SEO best practices at the moment? How do you deliver personalized content, that is also beneficial for SEO? How do you measure the SEO value of creating a great customer experience? Is it possible to use AI generated content and to creat...

On this episode Rasmus Sørensen discusses how small changes can lead to big impacts in eCommerce SEO. Discussion points include: What small changes? How do you know what to change? What big impacts does this have? How do you measure this? What are the biggest recent changes in eCommerce SEO? What CMS Software do you recommend? Read the full transcript of Rasmus's interview at https://majestic.com/...

Dixon Jones and David Bain discuss how to cut through the AI noise in 2024. Discussion points include: How do you cut through the AI noise? Why does this make a difference? How long will this differentiating factor work effectively? Does this mean that you have to have a fairly manual process to be successful? How do you determine who your “audience of one” is, and how to talk to them?

Gerry White and David Bain discuss how the biggest challenge in 2024 will be standing out. Discussion points include: How do you deliver a reason to visit and engage with the site? What if you look at the SERP and the search engine appears to be looking for a particular type of result for a query - do you still try to be different? How do you stand out? How do you measure the impact of trying to s...

Filipa Serra Gaspar and David Bain discuss the importance of Experience, high quality, author info and transparency. Discussion points include: How do you demonstrate Experience? How do you show that you offer high quality information? How do you format your author bio? What do you mean by showing transparency? What are examples of credible sources? How do you cite credible sources and what impact...

Anthony Barone and David Bain discuss how being a topical authority is key to your entity SEO. Discussion points include: How do you ensure that you create a comprehensive online version of an entity? Where do you include the information? What do you include? How do you hone your entity to appeal to your target user? How do you measure the impact of creating a comprehensive online entity? How do y...

In this episode Valentina shares that we should now consider all the organic channels and make them work in synergy to ensure success and that SEO is turning into OSO. Topics covered: What do you mean by OSO? What do you mean by all the organic channels? How do you make them work in synergy? How do you determine what your audience wants? What are the benefits of this? How does this ensure success?...

Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience. Discussion points include how too many people are still too scatter-gun with their approach. Andrew shares some advice on how to focus down on topic areas and really demonstrate your Expertise, Authority and Experience to search engines.

Dre de Vera and David Bain discuss how SEOs must adopt the content creator mindset for their clients and employers. Discussion points include: What is Google’s new Perspectives filter and how do you take advantage of that? How do you optimise your content on other sites to take advantage of this? How do you need to style your content? What sorts of queries are more likely to surface the Perspectiv...

Ben Howe and David Bain discuss how you need to acknowledge that E-E-A-T considerations are no longer "nice to haves". Discussion points include: What do you have to do to demonstrate your use of EEAT principles? Do you have to do this to every piece of content, every type of intent? How do modifiers on long-tail targets look in practice in terms of landing pages? Will we have to rely on optimisin...

Kerstin Reichert and David Bain discuss how to build authority and collaborate to amplify your reach. Discussion points include: Do we reduce our authority by using AI to generate content? How can we be more selective about content and utilise AI at the same time? How do we use AI to be faster and better at the same time? How do we change our SEO strategy as search engines move from multiple optio...

In the current climate, it's more important than ever for SEOs to communicate to the business their value - ensuring they're aligning with business goals and reporting back in ways that the c-suite/business owners can understand the value SEO brings. In this episode, Anna shares with David: - How do you communicate your value to the business as an SEO? - Why do this? - Who should you communicate w...

Taylor Kurtz and David Bain discuss the importance of focusing on known benchmarks and best practices in UX to improve your SEO. Discussion points include: What known benchmarks and best practices are you referring to? What is Virtual Environment Optimization? How do you measure the value of focusing on EEAT? What are best practices in UX and how does this impact SEO? Why should this be a priority...

Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024. Discussion points include: Why is E-E-A-T so important in 2024? What are the good ways of using AI? By announcing Perspectives and emphasizing E-E-A-T in their most recent messaging, Google has indicated that they're predicting a future preference for user generated content - what user...

Ed Ziubrzynski and David Bain discuss how you should start with EEAT, and your strategy will follow. Discussion points include: How do you start with EEAT? What do you mean your your strategy will follow? How does EEAT integrate with a holistic marketing strategy? How often should you review your EEAT performance and future campaigns? How do you measure EEAT success?