SEO in 2026

Tom Pool advises that you ensure technical quality throughout your entire site. Discussion points include: What does good technical site quality look like in 2024? Has anything changed in terms of technical setup best practice in the past couple of years? How does a good technical set up deliver better user experience? How do you build a solid technical foundation if you’re not sure how large you’...

Alexandra Tachalova shares that building the right links should be one of the biggest priorities for marketers. Discussion points include: What are the right links at the moment? What are the wrong links at the moment? How do you get the best links? Why is this more important than other marketing activities? You say that Sites that have a strong domain authority can easily reach excellent results...

Eva Cheng shares why you shouldn't give up on "Hero Campaigns" in Digital PR. Discussion points include: What are hero campaigns? What are the typical results you are looking to achieve from hero campaigns? How do you create a hero campaign? How do you manage a hero campaign? How do hero campaigns fit into the bigger picture? Why should SEOs consider building category page links? At what point in...

Rad Paluszak shares the importance of prioritizing "Value" over "Sheer SEO". Discussion points include: Why is working on improving the site better than obsessing about SEO? You say that SEO-elements on a website CAN be imperfect - why? You say that if your site is not useful or does not deliver truly unique value, it might be throttled and suffer in the long term - what do you mean by this? Why s...

Jo O'Reilly believes that you should start prioritising building smaller numbers of relevant high-quality links. Discussion points include: How do you define relevant high-quality links? How do you define irrelevant spammy links? How do you measure the value of a link? How do you conduct outreach? Ideally what style of links are you looking for? Are you willing to pay for links?

Alan Silvestri advises that you leverage happy customers for ethical backlinks. In this video we discuss the importance of leveraging happy customers for: * Case Studies * Testimonials * Guest Blogging * Webinars and Podcasts * Affiliate Programs * User Generated Content * Community Forum or Groups

Rana Abu Quba Chamsi shares the importance of mastering your video SEO. Discussion points include: What do you mean by video SEO - optimizing video to appear on the SERP? What type of business is video most suitable for? What’s the ideal length and format? How do you optimize? What’s your process? What are some other video-based platforms that you optimize for and how is that optimization process...

Amit Raj shares the importance of building relationships before you link build. Discussion points include: How would you define a valuable link? What do you have to give to obtain a valuable link nowadays? How do you stand out with your outreach? Is that link a logically relevant link between those websites? Does it provide value? Is your outreach relevant and genuine to the receiver? Are you appr...

Debbie Chew emphasises the importance of staying on top of link and mention building. Discussion points include: Why build mentions? What do you mean by generative AI chatbots and search being influenced by listicles? What do you mean by that you shouldn’t "blindly" build links to pages without regularly revisiting the SERPs? What are the link building tactics to focus on in 2024?

Andreas Voniatis shares the importance of optimizing internal links to increase the relevance scores of target content. Discussion points include: What scoring system do you use to analyse the relevance scores of target content? What are the data sources required What are some data cleaning tips How do you determine anchor text relevance with python functions? How do you use statistical distributi...

Katherine Nwanorue shares the importance of linking sub-categories to parent categories as part of your on-page SEO strategy. Discussion points include: What about linking the other way around - from the main category body content to the minor category page? Why do this if there are links on the navigation menu? What measurable value does this provide? Does this make it more likely for the pages t...

Veronika Höller shares that adopting search generative experience as your SEO strategy in 2024 is pivotal. Discussion points include: How is SGE changing the SERP? What markets does this affect at the moment? What timescale are we looking at for full international roll-out? What industry sectors does this affect the most? What about queries - what types of queries does this affect the most? What d...

Anna Uss shares the importance of understanding the full advantage of internal link optimization. Discussion points include: How do you build an internal links strategy? How important is it to have your target keyword phrase in internal links? Where should you have your internal links? How often does your internal links strategy need to be reviewed? Why is having an internal links strategy so impo...

Bill Hartzer shares the importance of understanding the whole link profile of your website, not just the tier 1 links. Discussion points include: How deep do you go? What impact do the 2nd and 3rd tier links have? What tools do you use to research this? How can you affect the 2nd and 3rd tier links? How often should you be working on this? How do you build a multi-tier link building strategy?

Mark Williams Cook discusses why you should use AI assistance to validate long-form content that fulfills intent. Discussion points include: What type of content is this for? How do you use AI to validate long-form content that fulfils intent? What does validation mean? Why is this valuable? What AI tools do you use? How does doing this at scale provide an easy map of what needs improving? What do...

Natalie Arney believes that reduce, reuse, recycle applies to your website as well as the products you use. Discussion points include: How do you Reduce, reuse, and recycle content? How do you review your content? How do you determine what you already have provides value? How do you provide more value? How do you ensure that content stays relevant - or do you always have to review content? What st...

In this episode, Santi Clarke from Duda recommends that your agency is maximizing its use of AI. Discussion points include: How has AI changed the way that agencies work? How do you maximize your use of AI? How do you know what aI you should be using? How do you stay on top of the most appropriate AI to be using? What are your favourite AI tools for agencies at the moment? How do you think an agen...

Jack Chambers-Ward shares how to harness the power of informational content for e-commerce sites. Discussion points include: Why is informational content so important for ecommerce sites? Can Informational content help at every stage of the customer journey? How do How-to articles help? What about comparison articles - are they important for E-E-A-T? How do you deal with landing pages for seasonal...

Lidia Infante shows how to level-up content, tech and links in your SEO. Discussion points include: - With opinionated, unique, expert-driven content What’s an example of this? How to you go about creating this? Why can’t AI replicate this? - Rich Schema markup What Schema do you need to use? How do you insert it and manage it? Will AI not lead to the end of Rich Schema? - Focusing on brand awaren...

Bibi Raven says that you need to think human-first with your AI copywriting. Discussion points include: What does Human-first AI copywriting mean? What do you love about AI language models? What don’t you love about AI language models? What do we need to do about AI copywriting? What does authenticity mean? Should a business define a brand voice? How does a business know that it is investing in th...

In this episode Paige Hobart shares how important it is for your SEO to get to know your thought leaders. Discussion points include: Why get to know your thought leaders? What can sales reps offer? What can product evangelists offer? What can the CEO offer? What types of content is produced? How do you measure success? Why is search volume reactive not proactive?

In this epsiode, Arnout Hellemans explores why he believes that 2024 is the year of query satisfaction. Discussion points include: How are content UX, core web vitals and E-E-A-T coming together? How do you know which queries to optimise for? What software do you use? How do you go about establishing how to answer the query? (i.e. content form) How do you satisfy UX, core web vitals and E-E-A-T at...

Maria White and David Bain discuss how we need to be moving from Influencer Marketing to Influence Search. Discussion points include: What does Influence Search mean? Are you talking about using influencer to create quality and relevant content for your website? How do you identify the influencers? How do you persuade them to write for you? Do you ask these influencers to talk to the press on your...

Ashley Liddell and David Bain discuss how creator-led SEO will dictate 2024 and beyond. Discussion points include: What will these relationships with creators look like? Why long-term relationships? How do you build these relationship? How much do they cost? What sort of content do you want them to create? What happens when the relationships ends?

Martin Huntbach and David Bain discuss the importance of listening to what your customers say FIRST and then validating this with keyword research. Discussion points include: How do you listen to your customers? Face-to-face / video recordings / surveys? How do you validate it with keyword research? Are there missed opportunities if your customers don’t suggest certain topics? What tools do you us...