SEO in 2026

David and Andreas discuss how to use data science to inform your SEO, including: - What does this mean in practice? - Data science driven website user experience - Data science driven competitor analysis - On-site SEO - Content marketing - Link building

David and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas: Experience Expertise Authoritativeness Trustworthiness

David and Alan Discuss: How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard". The discussion includes: How do you define the Content Graveyard - unindexed content? What are the best practical ways to promote your content and acquire backlinks now?...

In this episode, David and Kelly discuss how changing how you think about on-page trust will increase your rankings and conversion rate. Specific topics covered in this interview include: - What do you mean by on-page trust? - How do you build your on-page trust? - How will this increase your rankings? - How will this increase your conversion rate? - How do you measure the value of your on-page tr...

David and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation. The conversation focuses on how to optimize for CRAFT: C (cut the fluff - editing AI output to be better), R (reviewing and optimizing SEO to be as human as possible), A (adding visuals and media to tell a story with pictures), F (fact-checking for accuracy), and T (trust-building with personal style, story...

David and Yagmur discuss: Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023 What do you mean by your website’s Information Architecture strategy? How does this Information Architecture strategy support a business with technical and on-page SEO improvements? How does the Information A...

David and Hope discuss: Move away from viewing your site as a collection of individual pages Move away from chasing ranking fluctuations Move away from forgetting your site is a wider entity. How do you SEO your site as a whole? How do you measure this? Paid traffic vs Social

David and Marcus discuss: What tools do you use and what is your process for doing this? SERP Snippet Scraper Chrome plugin Can you keep historical records of the previous reports and compare your current results? What are you looking to compare? What’s a tangible result from improving your snippet?

David and Amel discuss: How do you optimize images for Google's AR feature? Does this also improve accessibility? What kind of image file is best? How do you name image files? Does schema help as well?

David and Julia discuss: Do SEOs use too many tools? Give me an example of tools that aren’t used well How do you become better at using tools? What tools should SEOs be using? How do you train others to use tools more effectively?

David and Marco discuss: What are some examples of processes that SEOs should review? Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity? How do you stay focused? Where does AI fit into this?

David and Garrett discuss: What content can be used producing ChatGPT? What editing is necessary for ChatGPT content? How is content produced by ChatGPT picked up by Google? Are there other AI content tools that you would recommend? What is the future of AI content?

We’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.

David and Annika discuss the importance of uniting SEO and wider brand strategy for enhanced engagement. Discussion topics include: - What does Uniting SEO and wider brand strategy mean? - What does this mean in terms of SEO and brand marketing departments working together? - How does this enhance engagement? - How does enhanced engagement have a measurable impact on SEO?

David and Andy discuss: What does that mean in practice? What can you rely on AI to do? What type of content can AI help with? What type of content should you not use AI for? What does the optimum process that uses AI to help with content look like? How do you ensure that search engines think that your content was written by humans? What tools do you recommend?

David and Gerry discuss: Why do you describe entities as the most critical thing? How do you target your strategy to entities? What does enhancing with multimedia and internal linking mean in practice? What’s an example of good automation?

David and Katherine discuss: - Google Search Console crawl stats data report - Hosts - How Google is crawling your subdomains - Robots.txt - DNS resolution - domain provider - Server connectivity - HTTP Response - File Type - HTML, javascript, images or videos - Purpose - Discovery and refresh - Googlebot

David and Heba discuss: What are the key areas in accessibility? How does accessibility impact SEO? How does Google analyze accessibility? How do you measure the impact for accessibility?

Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' but will become essential to get ahead, because of Google's Generative Search Experience and the rise of AI requiring machine readable content summaries. This will mean you will need to add further markup than competitors and use additional fields with...

Chris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.

During this conversation Jonas and David discuss: - Understand search intent - Measure the value of user intent? - Build topic clusters to cover a topic completely - Add unique perspectives while still answering the query - Create linkable assets (spam links are being devalued more, good links still pass value) - Be a trusted source of information beyond search (social, email, etc) because that re...

Orit Mutznik has advice for SEOs looking to stand out in the job market in 2023, and suggests that you should highlight all your previous SEO wins and avoid sending generic CVs if you want to land your dream role. For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/orit-mutznik

Fili Wiese gives SEOs in 2023 advice on how to stand out from the crowd, improve the quality of your content, and ensure that your pages are a step above the competition. For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/fili-wiese

Aleyda Solis gives SEOs in 2023 tips for creating a quality assurance framework that will prevent you from becoming part of your own SEO horror stories - including education, validation, and monitoring. For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/aleyda-solis

Kerstin Reichert believes SEOs in 2023 need to stop relying so heavily on tools to tell you what to aim for, roll up your sleeves, and do the manual work yourself to identify what really matters to you. For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/kerstin-reichert