SEO for Established Entrepreneurs: The Basic B

Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—not to mention all the interviews I’ve watched—I’ve learned a few things. And I want to share them with you! Whether you feel comfortable with interviewing or you’re looking for tips to improve your communication skills, I know you’ll find this epi...

You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering when you should get a contract, which type(s), or even how & where to find a good one—without breaking the bank? My guest Yasmine has you covered! In this episode, we get into ALL things contracts for small businesses & service providers. W...

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I’m going deep into SEO titles + meta descriptions—where they show...

Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it’s like to work with me to improve your site’s SEO? Well… this episode tackles both topics! Meet: Donna Piper—Akashic records reader, former therapist, & SEO client. Tune in to hear why Donna wanted to improve her SEO strategy, why she decided to work with me...

My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testimonials have a special place in my heart. But not everyone finds gathering testimonials to be an easy or enjoyable process. If you want to learn how to get good client testimonials, ways to optimize testimonials for SEO, & the different types o...

Ever wondered how SEO really works & why everyone says you should be blogging? The short version: you must include SEO in blogs and you must write blogs for SEO. But there’s more to it than that… In today’s special Valentine’s Day episode, I’m peeling back the curtain on the epic love story between blogging & search engine optimization. You’ll learn how to turn Google into your personal bu...

You’ve heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren’t just born with this knowledge! You have to go out and learn this new skill or hire someone with this skill set. But what red flags should you be looking for? What mistakes should you be aware of? And how can you avoid them? Don’t worry, friend! I’ve got you. I’m using this podcast epi...

What’s trending in the podcasting industry? Have listeners gotten more savvy with audio quality? What tools are waiting for you to “pick them, choose them, love them” to help grow your audience? All that—plus 1 topic I thought I’d never talk about on the podcast—are waiting for you in this episode w/ podcast manager, Rosa Sarmento! Whether you’re starting a podcast or looking to deliver the highes...

“Why is writing case studies the hardest business task to ever exist?” That was the very question from Threads that inspired this episode. The question that opened the door to me spilling ALL my case study copywriting secrets—in the shortest amount of time ever! I’m sharing my framework and the process I use to get them written in just 10 days! If you’ve wondered how to write a great case study as...

What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of marketing channels, tools, & platforms available—how are you supposed to know where you should be & what to say? Rachael Woods joins me to talk about data-driven marketing. We go deep into what that means, how to analyze the data, & what too...

How in the world does someone go from being a massage therapist to becoming an SEO & case study copywriter? Well… the story is a lot longer than just that 1 leap! And I’m spilling all the coffee beans in this episode. I want you to know where I’ve been so you can get a better understanding of how all these dots connect together—and why you might want to stick around for a little while. I say t...

How is it that SEO (search engine optimization) can be a soulful experience? It starts at the very beginning—where I ask 3 very important questions. You’d think it would be simple enough to answer these questions, yet this is where some of my SEO clients get stuck. Even I got stuck here very recently! I’ve learned that SEO can be an intimidating process for many business owners—it’s why we put it...

I don’t ever want to lose touch with the part of me that’s excited to shine a light on someone else—and that is precisely what we’re diving into in this episode. Meet my friend: TaVona Denise. Building quality relationships with people in the online world is an art form. It’s also a skill that can be learned. And sometimes… that relationship gets its start in the DMs of Instagram. Yes, that’s exac...

Entering the copywriting world can feel simultaneously exciting & intimidating! There are best practices to learn, loads of courses to possibly join, & Imposter Syndrome always seems to want to perch on your shoulder for the best view. Today I’m joined by my friend & fellow copywriter, Sanjana Behera! We met long long ago in the DMs of Instagram—shocking, I know. But the thing that nev...

Today: is book review day for Stories that Stick. So I shall begin with… a story. I grew up surrounded by old people—who happen to be AMAZING storytellers! But my stories… always lacked a little somethin’ somethin’. When I cracked into the world of copywriting—I was determined to not be a crappy storyteller! And this book, Stories that Stick, is one I wish I had many years earlier. In this book re...

Do you ever find yourself wondering if SEO is important for button copy? Let me skip to the helpful part: yes. SEO plays a role in just about every single piece of copy and buttons are no exception. If nothing else, including keywords in your CTAs makes them pop more—makes them more fun to read—and therefore makes more people want to click on them! This is a short-n-sassy one, so press play &...