SEO for Established Entrepreneurs: The Basic B

The entrepreneur journey sounds like such an easy & luxurious one—until you’re in it. And then, at every single turn, you’re faced with your… stuff . Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really cool chicks talking about how they took their power back & started taking up sp...

Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next level—with more money, more time freedom, & more peace? Well… that’s exactly what it does. I’m taking this episode to share my journey with money & what people, tools, & programs have supported me along the way. Don’t skip this one friend—...

Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your busi...

You must take care of YOU in order to take care of anything or anyone else— especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉 Get the full show notes here : https://brittanyherzberg.com/blog/self-care-tips-and-tools-for-entrepreneurs ——— 📲 Text me! (Add your email or IG...

Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’r...

There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying cl...

Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You can’t blame me! 😂) Plan to listen to this one twice, friend!...

UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess. “I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?” The rest is history. (And...

One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I...

This is a case study interview I’ve been teasing for weeks . I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro bef...

You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it! With this episode you’ll be able to: Learn what The Case Study Training Program is all about...

This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optim...

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, frie...

There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The...

Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen m...

It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip...

It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter— every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copyw...

This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study. With this episode you’ll be able to: Discover...

When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the part of the process that makes me happy. So… once I’m done writing a case study, what happens? Who can help bring this thing to life? Should it be a blog post or a web page? I’ve got Steph O’Keefe (who designed my favorite case study page to-date) he...

It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case studies I write for myself & clients. (Examples are mentioned and linked below!) Which case study you choose to write totally depends on why you want to write it—so identify your “why” first & then see which case study type works best! With th...

What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview! I’ve never worked with a business and mindset coach before—and maybe you haven’t either. It’s one thing to tell you about the people I love working with, but it’s a whole other experience to introduce you to them. Grab some popcorn & a pen and l...

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing...

If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… Part 1: The Case Study Interview We’ll walk you through Justin’s journey to update his headlines so they had b...

Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn’t it be nice if you could ask someone if these emails are legit or a scam? That’s exactly what this episode is all about! I’m using a real life email example (thanks to my friend Mindi ) to walk you through th...

How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how oft...