SEO for Established Entrepreneurs: The Basic B

Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations. I remember meeting Rubeena way back in 2019! We hadn’t caught up in about 5 years *gasp* Tune in to hear how inner work, creativity, & listening to her intuition has been deeply impactful for Rubeena to build the life &a...

This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends… Meet: Alexandra Granato-Garcia 🪩 I’ve been fortunate enough to work with Alexandra several times over the last year with a variety of her offers—including somatic therapy! I wanted to have her on the podcast because somatic therapy can be deeply healing—o...

About 2 minutes after I opened Nicole Oden’s email —I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. Besides, we were long overdue for a catch up conversation (about 4 years 👀 overdue to be exact). Nicole & I met years ago in a networking group (quite fitting given the topic of today’s episode!) & never fell out of touch. Se...

You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope. Jen Donlin is a Tarot Reader, Reiki Master, & Spinal Energetics Practitioner. I’ve only known her for a few months, but you wouldn’t guess that by the impact she’s had on m...

Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived. Personally, I tend to share more once things have happened. I typically stay quiet as things are trucking along & then share once everything has come to a close. So that’s what this episode is! I’m giving you a vulnerable peek BTS—personally &amp...

There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… These are in NO particular order! Find the 12 episodes of The Basic B Podcast to revisit from 2024 here ! I hope you take the time to at least go back & revisit...

Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not working & what that means, and 2. embrace changes like business pivots & identity shifts? Allow me to introduce my friend & very first business coach, Meg Yelane...

You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan for the good? Yay! You’re going to love this conversation with Gisell Paula James! She’s sharing how we can begin optimizing for the most amazing client ex...

You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin shares how a strong brand strategy supports marketing on days you’re just not feeling it, how it makes content marketing easier, & even walks you through an exe...

Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as they solidify their SEO basics, which is why I’m so grateful to have SEO pros like Laura Jawad around me! Laura joins me to share how generative AI is reshaping the S...

Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding something else like SEO doesn’t sound appealing in the least. Well… that’s before you hear my conversation with Sarah Light! That’s because as a mom of five & a business of h...

There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And that’s exactly why I want to introduce you to Laura Litwiller! She’s a Career Coach for Teachers and one of my recent SEO clients. In this conversation, you’ll hear...

You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a time-sensitive episode, so I suggest you throw me in 2x & click below to join the waitlist! I would love to see you inside 🎉 ➡️ Get more info about SEO...

Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist & copywriter! She’s sharing the best ways to use case studies for your business, how to optimize them for SEO, if it’s better to create a case study as a blog post...

What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in this conversation with Leo Max! We touch on authenticity, marketing strategies, get...

Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership ! Finding a money mentor who spoke my language & was excited to hold my hand through the process has been life-changing. Tru...

Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based on our energy and the amount of fun we’re having. Grab all the links and resources me...

Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s sharing what good, realistic testimonials look like, where to sprinkle in social proof du...

Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀  They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you make sure that does NOT happen. She’s giving us the full 411 on all things social pro...

Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to help! She’s sharing why USP’s aren’t enough to help you land clients, what the 5 P’s ar...

If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch! She’s sharing mistakes to avoid, best practices to implement right off the bat, &am...

As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel plans, & even how to handle that unfortunate event. 👀 Tune in & get ready to book y...

SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episode you’ll be able to: Discover what SEO mentorship is like with Brittany. Uncover...

Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how lots of these things have to do with us , right?)—let us all be done with the negative...

Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to interview her! She’s sharing where to find inspiration for stories, the best w...