SEO for Established Entrepreneurs: The Basic B

We need to talk about 2 tiny emotionally-packed words: Content Creation When I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like blog posts on their website.  But I was so eager for them to “do” any kind of SEO that I wasn’t focused on a streamlined approach. Things have changed. Now I see how criti...

Your questions—answered ✅ I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well! In this solo episode, I’m sharing questions I’m being asked about my SEO & Grow 🌱 group coaching program that’s currently enrolling. You’ll hear my responses to questions like: “How is this program structured?” “Ca...

Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.) In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it . We’re diving deep into why this free tool is wildly underrated—and how it’s becoming even more important with the rise of AI search! If you’ve ever set it and forget it (🙋‍♀️ gu...

I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding & fixing SEO errors, & our last week is all about tracking metrics.  These entrepreneurs have learned SO much! AND… a few of them have already secured...

It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes! I’ve lived it (am still living it, if I’m being honest). And this is something my guest today also knows intimately. Meet: Lindsey Konchar. AKA: Financial Therapist Lindsey—who has this interesting concept of “financial self-care” that we’re diving into today. In this...

Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong. SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords). In this episode, I’m breaking down the top SEO mistake I see business owners making, like constantly changing URL slugs or ghosting your blog—and what to do instead. If...

While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients. People are TIRED of social media. But when that’s all you’ve ever focused on for marketing your business, what are you supposed to do? Fear not, friend! Here’s what’s happening, what you can do about it, & what to expect once you make those changes!...

Many entrepreneurs fall into the categories of “high-achiever” or “perfectionist.” I 1000% do! And one beautiful Fall day when I was doing a 1:1 EFT tapping session with my friend, I said something about being a “recovering perfectionist.”  That statement cracked open a whole conversation! And it’s one I want to make sure you hear. Which is why I’ve invited my friend & EFT practitioner, Jacqui...

Story is THE thing that gives you content that leads to conversions—NOT just conversations. (Read that again) It’s such an ego boost to be called “inspirational”—but inspiration doesn’t pay the bills. Sharing your story, building instant trust, & establishing your expertise quickly —that’s what generates leads! And that’s what leads to sales, friend! For this hugely impactful topic, Meg Yelane...

What would happen to your business if you were sick with illness after illness for months in a row? Well… Courtney didn’t get to answer that question before it actually happened to her Q1 of this year. But! She magically had 1:1 coaching clients continuing to find her for those 3 months. Wanna guess why that was? Yep! SEO. SEO can be your support system that continues to market your business for y...

I don’t care who you are! If you’re a business owner entering my world for SEO support—you’re going to follow the same path that all my clients & students have taken. Because The SEO & Grow Method works ! It’s exactly why my clients have 5x’d their podcast downloads, increased their traffic to 16k visits per month , gotten consistent leads while they’ve been sick for the first 4 months of...

For the 100th episode of The Basic B Podcast, I wanted to have a conversation about everything that’s gone into this podcast and what I’m seeing work for podcasts in general. There was literally no better person to bring on for this interview than Leah Bryant—the production ninja behind The Basic B podcast! Leah makes me AND my guests sound good, brings my last-minute ideas to life, & is alway...

Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the first place then repurpose it to ALL the places without losing their minds or spending thousands of dollars on coffee? Krystle Straub is here to spill all the secrets! After I saw h...

In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase. That got me thinking… is HoneyBook really providing what I need from a CRM? Almost instantly, I found myself in the Voxer streets with my business systems strategist bestie, Colie James. We decided to move everything she’d worked so hard to create in HoneyBook over...

Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well. The idea hits you & you immediately want to act on it!  But that’s just not sustainable especially for anyone who’s a solopreneur. So… what can you do instead? Diann Wingert, host of the ADHD-ish Podcast, joins me for an enlightening conversation! I was fortunate enough to be a guest on her podcast,...

I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face… SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads— without burning out on social media. This SEO mentorship experi...

There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in? And what advice can the experts share with you when it comes to those mentally challenging days—in business and with SEO? (Spoiler: plenty!) It’s been a year since Matt Diamante was on the podcast! To say we’re pumped would be a gross understatement. Tune in for a conversation ab...

If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my first IRL friend in Connecticut!) In our first ever video chat, we break down the big topic of creating a simple marketing ecosystem that supports sustaina...

Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you. Because let’s be real—plans change. Outlines shift. Life happens. And nothing will keep that from happening. Meridith McCarty joins me for this episode of The Basic B Podcast where we get into everything time management, planning, & p...

Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectionism. Those are just a few of the things Jordan Gill shared about on today’s episode. The throughline? Experimenting out loud as an entrepreneur. Opening yourself up to experimentati...

If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & why you must take it professionally before taking it personally. This episode is jam packed! We touch on everything from networking events to DMs to emails to...

Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place recruiters go to post open jobs. Tania Bhattacharyya is here to spill storytelling best practices for LinkedIn! In this episode, you’ll hear what drew her...

Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me. Now, as an adult, I still find myself pulled into different worlds & connecting with characters who feel like family. Which is why I squealed with joy when Penn Cole said she’d join me for this podcast conversation! And yet—we kept it 99% about book marketin...

Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogging. I can’t thank Eman enough for joining me for this Hot Seat / Q+A style conversation! Her transparency opened up a great dialogue about exactly how we can come back to blogging a...

Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies! Chelsea Wallace may be known as Queen Bee when it comes to launch copywriting, but she’s secretly a data lover—and—way ahead of the curve when it comes to making smart use of case stu...