Sensei Playbook

In this episode of The Sensei Playbook, host Chris interviews Greg Stegman, General Manager of Wharton Chevrolet, GMC and Ram Country in Wharton, Texas, about building dealership success through people-first leadership. Stegman shares how he entered the car business from restaurant work, rose quickly into sales and finance, and credits mentors and a personal "book" of lessons—reminders of what he...

In this episode of the Sensei Playbook, Katie Naughton shares her upbringing in an automotive family, including a grandfather who rose through Ford with Lee Iacocca and helped turn around Chrysler, and a father who ran Mike Naughton Ford for 47 years and modeled hard work, relationship selling, and customer-first service. Katie describes carving her own path, training through NADA Dealer Academy,...

In this episode of the Sensei Playbook Podcast, Chris Snellgrove interviews Jean Reitelbach, a seasoned automotive marketing strategist with over 12 years of experience in the industry. Jean shares her journey from traditional marketing to automotive marketing, emphasizing the need for a strong connection between brand and operations. She discusses her role as an independent consultant assisting o...

Welcome to The Sense Playbook! In this episode, we sit down with Larry Feldman, a 30-year veteran of the automotive industry. With experience ranging from salesperson to dealer principal, Larry shares his passion for recruiting, training, and developing talent within dealerships. We discuss his recent busy schedule, including training sessions across states and handling over 100 ads for various de...

In this episode of the Sensei Playbook, listeners are treated to an invaluable discussion with Ali Reda, the current world record holder for the most cars sold in a year, and his mentor Damian Boudreaux, a top automotive trainer in the US. They delve into the transformative power of relationship selling, emphasizing the importance of community involvement, personalized customer care, and the immen...

Welcome back to the Sensei Playbook! In this exciting episode, our host Chris sits down with Tim Hayden, the CEO and founder of Brain Trust Partners. Tim shares invaluable insights into transforming the automotive industry with AI and data-driven strategies. Discover how to train AI models securely to know your business, improve customer experience, and boost sales. Learn about the critical role o...

Peter Smith, founder and managing partner of Lion Partnership, shares his extensive journey in the automobile industry, from his early love for cars to building a successful consulting service aimed at transforming the industry.      During the discussion, Peter recounts his innovative approaches in car sales, touching on his role at Ford in Europe, as well as his remarkable success in selling a l...

This episode of the Sensei Playbook features Steve Roessler, a Chief Evangelist Officer with a deep background in technical sales and the medical industry, who transitioned to serving the automotive industry. Steve discusses the importance of customer engagement over traditional metrics in automotive dealerships and shares insights on how modern tools like AI, video messaging, and CRM platforms su...

This episode of the Sensei Playbook Podcast features Katie Mares, a motivational speaker, best-selling author, and customer experience designer. The discussion focuses on enhancing customer experience in the automotive industry, particularly when selling to women. Key points include the importance of genuine human interactions, the five steps to a five-star experience, and the physiological and ps...

In this episode of the Sensei Playbook podcast, the hosts interview Derek Simon d s, a Brazilian Jiu-Jitsu black belt and former COO of Ziegler Automotive, now Executive Vice President at a Silicon Valley AI communications platform company. Derek shares his extensive experience in the automotive and technology sectors, discussing the transformative impact of AI on the automotive industry. Topics i...

In this episode of the Sensei Playbook podcast, the hosts interview Duke Brubaker, an experienced automotive industry leader from Champion Ford in Owensburg , Kentucky. Duke shares insights from his early days selling cars in the 1990s to working with his father and transitioning into owning a dealership. The discussion covers various aspects of the automotive industry, including the challenges of...

In this episode of the 'Sensei Playbook,' hosts interview Kyle Disher from Revdojo about his extensive experience and insights into the automotive industry. During the conversation, Kyle talks about his background in car sales, his travels for training, and his time working with various automotive giants, including Cardone and Edmonds. He explains how he has never really sold a car but transitione...

Welcome to the Sensei Playbook podcast! 🎙️ In this episode, we have the privilege of hosting Jaymie Hampson, a driving force behind the success of the Holman Auto Group. As a key figure within the Holman Auto Group, Jaymie brings a wealth of expertise and innovation to the automotive industry. With a deep understanding of dealership operations and a keen eye for emerging trends, she has played an...

Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of knowledge on how to separate effective digital mark...

Welcome to the Sensei Playbook podcast! In this episode, we're thrilled to host an industry powerhouse who's transforming the automotive landscape one dealership at a time. Meet our guest, a dynamic force dedicated to enhancing dealership performance: a best-selling author, sought-after speaker, and renowned consultant Jonathan Dawson. With a passion for improving sales, reducing turnover, and imp...

In this week's episode of the Sensei Playbook podcast, we had the pleasure of hosting Jody Devere from AskPatty.com. Jody's passion for differentiation and impact in the automotive industry shone through as she shared her insights on serving the women's market and promoting inclusivity in automotive retail. Throughout the episode, Jody emphasized the importance of being different and standing out...

Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Jesse Orton, Platform Director of I-5 cars in California and a seasoned professional in the car industry. Join the Conversation: Share your thoughts and insights using #SenseiPlay...

Welcome back to another episode of the Sensei Playbook podcast, where we delve into marketing strategies for the dealer world with the aim of doing less and impacting more. In this episode, we had the pleasure of hosting Tim Cox, the founder and owner of CarNow and a seasoned professional in the car industry. Tim shared his insights on leadership, the importance of differentiation, and the power o...

In this episode of the Sensei Playbook Podcast, the host welcomes Richard Herod III, owner operator of White Bear Mitsubishi, to discuss his success in branding and marketing in the automotive industry. Richard shares his journey from being a Saturn dealer to becoming the owner of the number two Mitsubishi store in North America. Join the Conversation: Share your thoughts and insights using #Sense...

Welcome to the Sensei Playbook Podcast! In this episode, we sit down with Damian Boudreaux, a renowned speaker, consultant, and educator in the automotive industry, with over 30 years of experience shaping success stories across the US and Canada. Join us as Damian shares his invaluable insights on cultivating success and driving growth in the automotive realm. From his unique approach to relation...

The Supercharged Career Track of one of the Finest Lady Leaders in the Car Business. Join us for an engaging episode packed with practical insights and useful strategies. Stay ahead in your career journey—subscribe now, and elevate your professional path to new heights! 🚀🎙️ Join the Conversation: Share your thoughts using #SenseiPlaybookPodcast   Subscribe: Don't miss future episodes! Subscribe t...

Join us in this episode as Faisal Saleem, COO of Children's Medical Group of Atlanta, shares insights on leadership and strategies for company growth. Discover his playbook for success in healthcare management.   Key Takeaways: Building a culture of leadership Overcoming healthcare industry challenges Proven methods for sustainable growth Join the Conversation: Share your thoughts using #SenseiPla...

Welcome to Career Changers, where professional growth meets ambition! Join Larry Feldman as he navigates the landscape of professional development and placement for driven dealer professionals. 🚗🎙️🔥 Discover the strategies and insights that can propel your career to new heights. Subscribe now and stay tuned for our upcoming YouTube content a treasure trove of knowledge designed for automotive en...

Embark on an inspiring journey with Tim Dawson, the Unstoppable General Manager of Riverside Toyota in Marquette, Michigan. Delve into the mind, body, and spirit of automotive excellence. Subscribe to our YouTube channel now and be the trailblazer diving into our upcoming podcast. Stay ahead, stay tuned, and ignite your automotive passion! 🚗🎙️🔥   Discover the tools, strategies, and secrets that...

Unlock the secrets to success in the auto industry with the wisdom of David Cardella, NIADA Executive of the Year and CIADA CEO. Join us on this enlightening podcast episode, where David shares invaluable lessons and reflections. From 'Make a Friend, Make a Deal' to navigating the ins and outs of the industry, this episode is a must-listen for anyone seeking insights and inspiration. Tune in now t...