Sense Per Mile

In this episode of Sense Per Mile, we dive into the concept of "flipping your marketing funnel" to attract the right drivers for your fleet. Instead of casting a wide net, we discuss how to use data from your advertising funnel to target and engage the most suitable candidates. By analyzing the results of your marketing efforts, you can refine your approach, reduce wasted resources, and focus on d...

This week, we cover the 8th Annual MVT Charity Golf Tournament on location at the Sonoma Ranch Golf Course to see how MVT gives back to the community. Powered by CDLLife & HOT SEAT SERVICES Guests:  Royal Jones, Founder & CEO, Mesilla Valley Transportation  Shayla Addison, Account Manager, Tenstreet Jackie Jones, CMO, Mesilla Valley Transportation  American Linen and Uniform Supply Ryder A...

In this episode of  Sense Per Mile , we tackle the biggest challenges faced by driver recruiters today. From ghosting to stiff competition for talent, we break down the top 9 pain points that recruiters deal with and provide practical advice for overcoming them. We've got tips and strategies to help recruiters succeed in bringing the best drivers on board. Tune in for insights that can make recrui...

In this episode of Sense Per Mile, we reflect on the celebrations of Truck Driver Appreciation Week and the ways drivers are honored for their hard work. But what about the other 358 days of the year? It's time to go beyond temporary gestures and focus on the lasting changes that show real appreciation—through legislation, fair pay, and business practices that prioritize drivers' well-being. Join...

It’s Truck Driver Appreciation Week! In this episode of Sense Per Mile, we dive into a thought-provoking article proposing a "Driver's Bill of Rights," aimed at addressing the often-overlooked issues that professional drivers face on the road. From unpredictable hours to lack of basic amenities, drivers contend with a range of challenges that rarely make it to the spotlight. We discuss why it's ti...

In this episode of Sense Per Mile, we challenge trucking companies to rethink how they celebrate Truck Driver Appreciation Week. Instead of the usual lunches that drivers often miss while on the road, we explore practical, impactful ways to show real gratitude. Plus, we have an exclusive premiere of Tony Justice’s new anthem, "We Drive Trucks." Tune in to learn how to truly honor your drivers and...

In this episode of  Sense Per Mile , we dive into the world of freight brokers, often misunderstood and even vilified in the trucking industry. We give brokers the mic to answer your burning questions and clear up common misconceptions. What do they really do? How do they navigate the challenges of the industry? And why are they so often the scapegoat? Tune in as we peel back the layers and give b...

This episode of Sense Per Mile tackles the growing issue of cargo theft in the trucking industry. We explore how it impacts carriers, brokers, and drivers, and discuss the measures needed to combat this costly crime. Discover why cargo theft matters to everyone along the supply chain, from truckers to consumers. Powered by CDLLife & HOT SEAT SERVICES Guests: Sage OutCast, Broker, Sage Strategi...

In this episode of Sense Per Mile, we dive into the current dynamics of the job market within the transportation industry. Is it a job seeker's market, or do the scales tip in favor of employers? We explore the factors influencing the balance of power between employees and employers, as well as the relationship between drivers and carriers. Whether you're navigating your career or managing...

In this episode of Sense Per Mile, we dive into the often-dreaded world of insurance. Seen by many as a negative but necessary part of the trucking industry, insurance companies are frequently blamed for pushing new regulations that make life harder for drivers and recruiters alike. But is this perception accurate? We investigate the realities behind these claims, exploring how insurance companies...

It's Paul's birthday on Sense Per Mile, and we're wondering if he's finally getting that senior discount on car insurance! Join us as we discuss the aging driver population and why we should care about them hitting the brakes. Why are they leaving the road and can they really be replaced when they're gone? Buckle up for laughs, insights, and some unexpected turns! Powered by CD...

Join us on this episode of Sense Per Mile as we host a panel of experts from across the trucking industry to discuss the latest in technology, truck parking challenges, and more! Discover common-sense solutions to enhance the driver experience and explore innovative ideas shaping the future of trucking. Whether you're behind the wheel or behind the scenes, this episode is packed with insights...

In this episode of Sense Per Mile, we explore how artificial intelligence is revolutionizing driver recruitment in the transportation industry. Discover how AI is streamlining hiring processes, enhancing safety, and tackling talent shortages. Plus, we share some fun examples of AI's current capabilities. Join us for insights from industry experts on the future of AI in transportation. Powered...

In this episode of *Sense Per Mile*, we’re sharing some of the coolest, under-the-radar marketing tricks to boost your driver recruitment efforts. Whether you’re struggling to fill positions or just want to up your game, these creative strategies will help you attract top talent. Tune in and discover new ways to stand out and hire the best drivers for your team! Powered by CDLLife & HOT SEAT S...

Welcome to a new episode of "Sense Per Mile"! Today, we're diving into the often overlooked but incredibly effective recruiting tips that can make a world of difference. From leveraging personal networks to crafting compelling job postings and mastering the art of follow-up, we explore strategies that are sure to enhance your recruiting game. Join us as we uncover these valuable insi...

Join us on Sense Per Mile as we explore the challenge of driver isolation on the road and how companies are stepping up to foster human connection. From innovative apps to community-building initiatives, discover how these efforts are transforming the driving experience. Tune in to learn how drivers and companies are working together to create a more connected future on the open road. Powered by C...

n this episode of Sense Per Mile, we focus on helping truck drivers maintain their mental and physical health while on the road. We explore practical tips for staying fit with in-cab exercises and healthy eating habits, and discuss strategies for dealing with stress, loneliness, and fatigue. Tune in for practical advice and inspiration to stay healthy and happy on the highway. Powered by CDLLife &...

In this episode of Sense Per Mile, we explore the intricate dynamics of communication between recruiting and operations departments in the trucking industry. We delve into the challenges of aligning the recruitment process with operational needs, from understanding route requirements and vehicle specifications to anticipating driver skill sets. Our experts share practical strategies for establishi...

In this episode of Sense Per Mile, we’re talking about what drivers actually want, not just what companies think is “good equipment.” Ever wonder what makes a driver happy on the road? Is it the comfy seat, the hood, or maybe a super cool GPS? We’ll explore the top picks that make trucks feel like home. Tune in and discover what gear gets the thumbs up. Powered by CDLLife & HOT SEAT SERVICES G...

In this episode of Sense Per Mile, we dive into the world of driver feedback. We’ll explore the best ways to gather it, how to effectively use it, and strategies for those tough conversations when the feedback is about an issue you can’t resolve. Tune in for practical tips and insights to improve your driver’s experience! Powered by CDLLife & HOT SEAT SERVICES Guests: Tim Hindes, Co-Founder, S...

In this episode of Sense Per Mile, we’re talking about what drivers actually want, not just what companies think is “good equipment.” Ever wonder what makes a driver happy on the road? Is it the comfy seat, the hood, or maybe a super cool GPS? We’ll explore the top picks that make trucks feel like home. Tune in and discover what gear gets the thumbs up. Powered by CDLLife & HOT SEAT SERVICES G...

In this episode of Sense Per Mile we discuss how driver recruiters can handle frequent rejections. Get practical tips, hear from experienced recruiters, and learn strategies to stay motivated and improve your recruitment process. Powered by CDLLife & HOT SEAT SERVICES Guests: Ashley Pearson, Account Manager, Tenstreet Tommy Valenzuela, Director of Recruiting, Hansen & Adkins Auto Transport...

In this episode of Out of Hours, Charles and Paul talk to Tim Norlin from Roehl Transport about some of the craziest driver orientation fails from their collective 43 years of recruiting experience. After that, they give real advice to drivers and carriers on how to make a better orientation experience for everyone.

Orientation is a necessary evil.  Most drivers feel like it’s a waste of time.  It is a huge hurdle in the recruiting process.  So we’re going to talk about how to do it right.  We’ve also included a satirical short film to show some of the biggest mistakes companies make. Powered by CDLLife & HOT SEAT SERVICES Guests: Natalie Williams, Account Manager, Tenstreet Tim Norlin, Vice President, Ro...

In this extended episode, we dive further into a CDLLife story about a trucking company that started covering costs for a personal trainer for its employees two times a week, but only the office employees show up. We also bring in Michael Lombard, a former driver turned fitness coach, to break it down from his unique perspective. The original CDLLife article can be found here: https://cdllife.com/...