Sense Per Mile

We talk a lot about how to separate your company from the pack and cut through the noise with your marketing. Today, we take it up a notch. We talk to the VP of Creative at one of the most buzz-worthy brands of all time: Liquid Death. With a revenue last year of $263 Million, they received a $1.4 billion valuation due to their counterintuitive marketing strategy. You can’t argue with success, so w...

Is the future of the trucking industry POSITIVE or NEGATIVE? We take a GROUNDED approach and ask drivers, former drivers, a director of recruiting, Tenstreet, and Charles Gracey! No, not the Charles Gracey you’re thinking of.  Paul and Charles also have some slightly heated moments about the FTC rule banning noncompetes and if it’s a good practice or degrading to call your drivers “assets.”  All t...

With exclusive access to an employee intimately familiar with the company and a leaked internal letter, we unpack the shutdown of Arnold Transportation Services.

 Tune in as we go back and visit some of our favorite moments, conversations, guests and hot takes from season one and two of Sense Per Mile.   Powered by CDLLife x HOT SEAT SERVICES

We talked to Kevin Hall, CEO of CDLLife during S2 E25 ("Reputation (Sense Per Mile's Version)") and he had a lot of insights that we weren't able to discuss in the episode. So we decided to hope back on and pick his brain a little bit more.

What is reputation really? Why is it important? How do you build it? If you have a good reputation, how do you maintain it? If you have a bad reputation, how do you fix it? How is it even decided if your trucking company’s reputation is good or bad? We answer all of your questions in today’s episode!" Powered by CDLLife & HOT SEAT SERVICES Guests: Kevin Hall , CEO, CDLLife Justin Martin ,...

The trucking industry has a turnover problem! We asked the world's largest driver audience: 'What does the company you work for do that makes you stay?'  The #1 answer was not at all what we expected! Plus, we talk to our guests about additional strategies to help your company retain drivers  Powered by CDLLife & HOT SEAT SERVICES Guests: Marilyn Surber, VP of Sales & Marketing...

This week Josh and Paul go over some recent news.  Charles goes solo  to Vegas to checkout the Tenstreet User Conference Brad Klepper - Drivers Legal Plan Miranda Arman & Brittney Fordham - Hogan Transportation Companies Sean Hayes - CDLLife Robert Pierson - Mesilla Valley Transportation Carlo Solórzano, MBA - Driver IQ Teresa Krimbill - Tenstreet Bryan Schafer - Decker Truckline Amanda Worthe...

Charles and Paul had the opportunity to speak on stage at the ProTalk Theater during MATS 2024. We discuss the driver perspective, the company perspective, and the recruiter perspective in an attempt to bring the industry together. Powered by CDL Life & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation TAFS, inc Maybach International Group Mid America Trucking Show

On this episode we take you inside MATS and talk to some amazing people! Larry Wyluda and Keith Whann / TruckSuite LLC Jeromy Brockelsby Jared Reorda / Sapp Bros Brad Bentely and David Harrison / Fastport Lewie Pugh / OOIDA Amanda Worthen / Red Classic George McWilliams / TAFS, Inc Chris Thomas / Autumn Transport Evan K Shelley / Truck Parking Club Cody Bolick / Clean Harbors Danica Long / Messer...

Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking? Powered by CDLLife & HOT SEAT SERVICES Guest: Sam Watts, Safety Supervisor, Meiborg Brothers Inc Jamie Hagen, Owner, Hell Bent Xpress

s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking. Powered by CDLLife & HOT SEAT SERVICES Sponsore...

When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Decker Truck Line Guest: Jacob Ridge, Director of Lead Generation, CDLLife

The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder...

Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity i...

Join us this week as we talk about a common belief among drivers: that recruiters are dishonest. While our stances on the show may differ, the resounding perception from our polled drivers reflects otherwise. Where did this stereotype come from? Can we fix it? Hear us break down the dilemma on this week’s episode of Sense Per Mile! We also share some recent stories about Zebras being pulled from a...

Today we discuss things trucking companies say that potential drivers find unattractive with a little help from Chat GPT. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Decker Truck Line, Inc. Guest: Justin Martin, Social Media Consultant Creator

This week we discuss how to make your job offer stand out in a sea of other offers. Learn how to turn negative characteristics into positive ones to build authenticity and trust. Keeping you at the top of driver's minds as they navigate a saturated job market. Powered by CDLLife & HOT SEAT SERVICES Guests: -Rhett Roberson, Director of recruiting, Christenson Transportation -David Pike, Dir...

Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate. Powered by CDLLife & HOT SEAT SERVICES Guests: -Bobby Thompson, Chief Product & Technology Officer, CDLLife -Bryan Schafer, Director of Recruiting, Decker Truck Line

From maritime shipping delays to economic shifts, global and local politics, and the impact of natural disasters — there are endless factors that impact the trucking industry, which in turn affects recruiting. In this episode, we break down the outside forces that ultimately shape the recruiting landscape. Powered by CDLLife & HOT SEAT SERVICES Sponsored by Mesilla Valley Transportation Guests...

In this episode, we discuss the trade off between call time expectations and relationship building on recruiting calls. Also, we bring on some guests and get their takes on the subject! Powered by CDLLife & HOT SEAT SERVICES Guests: -Jenna Slipka, Recruiter, Autumn Transport -Josh Mecca, Director of Recruiting, Grammer Logistics

Pay your drivers isn’t just Paul’s X handle, it’s a very dear topic to our show. We bring in drivers, poll the audience, and tackle this mess head-on in an attempt to find an agreeable solution! Featuring a driver who now realizes why his trainer always told him to watch his tandems! Powered by CDLLife & HOT SEAT SERVICES Guests: - Justin Martin, Social Media Content Creator, Freightwaves - Ch...

In this episode, we discuss the delicate balance between recruiting efforts and respecting a driver's space and bring in some experts to see how they handle the process. Also, experience some instant karma through dashcam footage as a car learns a lesson while attempting a risky maneuver in oncoming traffic. Powered by CDLLife & HOT SEAT SERVICES Guests: - Christine Colley, Director of Rec...

Through insights gathered from the CDLLife audience and discussions with seasoned drivers, we uncover recruitment red flags and provide valuable tips to distinguish authenticity We also roll out our Christmas wish list for the trucking industry and feature dashcam footage of a truck driver's close call with an inconsiderate pickup truck. Powered by CDLLife & HOT SEAT SERVICES Guests: - Jus...

We signed Charles up for a truck job board to demonstrate the difference between matched and direct leads. The results are astounding! His opinion of Paul is not. Come take a deep dive with us as we break it all down! Opening with a dashcam of the rudest auto-hauler on the road! Powered by CDLLife & HOT SEAT SERVICES Guests: - Bobby Thompson, Chief Technology & Product Officer, CDLLife