Send Better Emails

This week on Send Better Emails Jamie and James are joined by Scott Hircombe, founder of Parameter, a social media agency that has worked with some big brands. Scott shares why most e-commerce brands are getting organic social completely wrong, why chasing views is a vanity trap and why the brands that win on social stop trying to sell and start building communities that actually care. He also get...

This week on Send Better Emails Jamie and James are joined by Josh Fletcher, founder of Lifeblood, a creative led growth consultancy working with DTC and subscription brands turning over between three and thirty million. Josh shares why most early stage brands make a critical mistake before they even launch their first ad: they skip the unit economics. He explains what you actually need to know ab...

This week on Send Better Emails Jamie and James are joined by Emilia Whitaker from Mailchimp , the largest email marketing platform in the world by number of users. They dive into how Mailchimp has evolved from a newsletter tool into a serious e-commerce marketing platform. Emilia shares insight into new ecommerce features, predictive analytics, richer Shopify integrations and the move into SMS an...

Send Better Emails returns with another short sharp episode. This time Jamie and James explore why plain text emails are outperforming beautifully designed campaigns across multiple ecommerce brands. They share a real case study where a simple founder note became the second best performing campaign of the month generating twice the average clicks and revenue. Inside this episode you will learn: •...

Send Better Emails is back with a shorter, sharper format. Less filler, more action. In this episod,e Jamie and James unpack a trend they have been seeing across multiple clients at The Inbox Club. Simple technical subject lines are outperforming clever emoji-filled ones. They break down real A/B test results, including a Shopify update newsletter and a limited edition product launch, where litera...

This week on Send Better Emails, Jamie and James are joined by Adam Pearce , founder of Blend , a leading CRO agency helping ecommerce brands increase conversion rates and average order value. Adam shares the three simple changes that have driven some of the biggest uplifts for his clients including exposed mobile search, surfacing trust signals directly under the buy button and using stronger vis...

This week on Send Better Emails, Jamie and James chat with Jake Russell , co-founder of Mercatus , an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of th...

This week on Send Better Emails, Jamie and James sit down with Nathan Lomax , co-founder of Quickfire Digital , a leading Shopify agency. Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it tau...

This week on Send Better Emails, Jamie and James are joined by Dan McClen , an accountant who became an entrepreneur and built and sold two successful e-commerce brands. Dan shares how he grew Solace Jewellery from a small side project into a seven-figure business before selling it and taking over Attacus Cycling , which he turned around from a loss to steady growth. He now runs Ecom Coach , helpi...

After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday . In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics. Expect chat about golf-themed discounts, ove...

In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.  This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention. Sounds fun, right? Takeaways Targeted emails can significantly impact engagement...

James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails , Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer. They also share a big update on Secret Norwich , their experimental local newsletter: how it grew past 9,000 subscribers in just six months, why paid a...

A quick mini episode for you: the hidden benefit of writing newsletters. We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about. Jamie and James dive into one here - give it a listen. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: h...

If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again. There are a few steps you need to follow. Luckily, James and Jamie cover everything you need to know in this episode. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE: www.theinbox.club L...

This is the most underrated list growth tactic. We're not going to tell you here in this description... what would be the point in that? You wouldn't listen to the episode then... Anyway, give this a listen and find out what we think is the most underrated email list growth tactic out there. And don't keep it a secret. The more people who know about it, the better it works. Ooooo my...

The upcoming release of WhatsApp messages through your Klaviyo account has some people excited.  In the right hands, it could be a powerful tool. James and Jamie break down some of the features and give you their thoughts on the effectiveness of WhatsApp in your CRM mix. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj VISIT OUR WEBSITE:...

Welcome automations are important. Maybe THE most important thing in email marketing. Maybe. In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like. Whether you're unsure about your discount strategy or how long you should make your welcome flow, grab some ideas here. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR...

ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions. But what does this mean for email marketers? Should we be happy? Or scared out of our minds? Listen in as Jamie and James break down the new feature and what it means for email marketing. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://sho...

Alright, well, we had to do this at some point. It's important though and we've made it interesting. Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out of 10. AI isn't coming. It's here. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30n...

SECRET NORWICH UPDATE Remember that newsletter we started a while back? Nah, probably not. But it did happen. And we're building it in public so that we can all learn something along the way. Find out how we've grown to 5000 subscribers, where we messed up, what works and what doesn't and the plans for the future. It's not often you get this kind of insight. #newsletters #crm #...

This week, Jamie and James tackle a few email marketing myths and give you their take (with a BS score included). They cover these myths:  “It’s better to send your email on a Monday rather than a Friday.”   “Including emojis will always improve my open rate.”   “Recipients will get angry if you miss an email.”   “Boring-looking emails get less engagement.”   “Sending to fewer than 100 people is p...

Your content should never be 'one and done' and newsletters are no different. If you've spent time creating some excellent content, how about turning it into a newsletter edition? Think about it: social posts, blog posts, video content, webinars, workshops, press coverage, whitepapers etc etc. Listen in to Jamie and James as they talk about how to do it right. #newsletters #crm #ema...

James and Jamie break down 4 of the biggest takeaways from the MailChimp FWD: <London> conference. Email marketing tips, a chimp's backside and James' bad haircut. By now, you should know what to expect from this podcast... Listen in and justify missing out on a great event. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30nt...

James reckons he's the first to coin the phrase 'Email Brand'. We're not sure. But he does raise some good points here. What is your 'Email Brand' and why does it matter so much? Get it right and your opens, clicks and replies climb through the roof. Get it wrong and it's a disaster. Listen in and get your tips now. #newsletters #crm #emailmarketing Send Better E...

What should you do if you make a mistake in one of your email campaigns? In this episode, the lads talk about the art of the apology email. It's easy to make a big deal out of making an error in your newsletter - here's why, in most cases, it might not be such a bad thing after all. #newsletters #crm #emailmarketing Send Better Emails --- SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30...